Panasonic announced today the addition of Digital Camera to the Audio and Visual Equipment category for which it is recognized as an Official Worldwide Olympic Partner under an agreement with the International Olympic Committee (IOC).

Under the terms of the TOP agreement, Panasonic has obtained global Olympic marketing rights in Digital Camera equipment, as well as the supply rights for Vancouver 2010 Olympic Winter Games, London 2012 Olympic Games, Sochi 2014 Olympic Winter Games and 2016 Olympic Games.

Panasonic’s LUMIX digital still cameras combine high-quality imaging, innovative features that deliver value to the user, and easy-to-use designs…

Panasonic today introduced the LUMIX DMC-TS1, the world’s first*¹ waterproof, shockproof and dustproof digital camera*² to also feature AVCHD Lite High Definition (HD) video recording capabilities*³. The TS1’s tough and rugged design makes it the ideal choice for active users needing the ultimate hybrid for capturing both still and motion images during outdoor activities. The LUMIX TS1, with a 12.1 megapixel resolution, features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, a 4.6x optical zoom and Panasonic’s proprietary iA (Intelligent Auto) mode, making this an easy-to-use, yet powerful camera that packs advanced imaging features…

Today, Panasonic introduced the new LUMIX DMC-ZR1 digital camera, featuring the world’s first 0.3mm thin aspherical lens*, allowing for a compact body that still features a powerful, 25mm-ultra-wide-angle, 8x optical zoom** LEICA DC VARIO-ELMAR lens. Known for its long-zoom, yet compact digital cameras, Panasonic’s newest ZR1 compact digital camera gives consumers increased flexibility.

“The ZR1 answers the call of consumers looking for a truly pocketable digital camera, while still featuring a zoom more powerful than typical compact cameras,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company…

Panasonic today expanded its popular LUMIX FX digital cameras series with the introduction of the 12.1-megapixel DMC-FX48, which features a 25mm ultra-wide-angle LEICA DC lens and a powerful 5x optical zoom (equivalent to 25mm to 125mm on a 35mm film camera), yet its slim profile makes it convenient to slip into a pocket. With a 25mm ultra-wide-angle lens and 5x optical zoom, users can capture nearly double the viewing space at the same shooting distance compared to standard 35mm cameras, thus the FX48 can photograph images with great width and depth. The FX48 also features Face Recognition, a new technology to Panasonic’s proprietary advanced iA (Intelligent Auto) mode…

Panasonic is proud to introduce a super slim digital compact camera with a LVF (Live View Finder) featuring a powerful 30x optical zoom (35mm equivalent: 24-720mm) for the latest flagship of the popular ZS series. The pocket-sized high performance ZS range has won worldwide popularity for its versatile lens that covers ultra wide-angle to telephoto and high quality image recording capability of both still and video. The new DMC-ZS40 makes significant upgrades especially in functions for more advanced photography such as a Control Ring, RAW compatibility and Focus Peaking…

The Digital Photo Academy (DPA) by Panasonic LUMIX has hosted a digital photo contest during the past 12 months for its students and Academy alumni. After awarding a winner each month, Panasonic is pleased to announce that Jean Hayes from Tacoma, Wash., is the grand prize winner for her eye-catching close-up photo of a dandelion. Beginning in February 2009, the winning photo by Hayes, as well as the photos of the 11 other finalists, will be showcased during the Digital Photo Academy Travelling Gallery, which makes stops in 11 cities nationwide…

Panasonic is proud to introduce the DMC-SZ8, a new digital compact camera with a 12x optical zoom and Wi-Fi connectivity.

The versatile 24mm ultra wide angle lens with a powerful 12x optical zoom (equivalent to 24mm to 288mm on a 35mm camera) features the Intelligent Zoom function, making it possible to extend the zoom up to 24x by combining digital zoom with less deterioration of image quality. The Optical Image Stabilizer can effectively suppress hand movement which tends to occur when shooting with a long zoom.

The image processing by the 16-megapixel CCD sensor and the Venus Engine excels not only in picture quality but also in its processing speed…

Panasonic is proud to introduce the DMC-LX100 (LX100) with Micro Four Thirds High Sensitivity MOS Sensor for the 6 generation model of Panasonic’s world-renowned LX high-end compact camera series. The new LX100 is not just a successor to the DMC-LX7 but a jump-up that even inherits the DNA of DMC-LC1 - the Panasonic’s first full manual compact camera released in 2004. The LX100 will be available at www.shop.panasonic.com and valued channel partners at the end of October.

To achieve even higher picture quality and multi-aspect capability, the LX100 incorporates the Micro Four Thirds High Sensitivity MOS sensor…