Panasonic’s new compact LUMIX DMC-TS5, its toughest photo and video compact camera to date, is built for those seeking adventure and demanding the ability to document unbelievable moments anytime, anywhere. With impressive image quality and an outstanding range of features packed into a neat, durable, yet fun design, the TS5 is the perfect companion for capturing those breathtaking instances, whether underwater, atop a mountain or in the desert…

Panasonic today announced the world’s first interchangeable lenses designed for the new Micro Four Thirds System. The LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH./MEGA O.I.S. will be the standard kit lens with the LUMIX DMC-G1, the world’s first Micro Four Thirds System digital camera, which also debuted today. In addition, the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. telephoto lens, also designed for the Micro Four Thirds format, offers an enhanced zoom range for use with the DMC-G1 and other cameras based on the new standard…

Panasonic today announced a new interchangeable Micro Four Thirds lens, the LEICA DG SUMMILUX 25mm/F1.4 ASPH. (H-X025), compatible with the company’s LUMIX G Series of compact system cameras (CSC), including the LUMIX GF3, which was also announced today. The LEICA DG SUMMILUX 25mm / F1.4 ASPH. lens features outstanding brightness of F1.4, and despite the high-performance, it also remains incredibly compact and lightweight. The lens’ brightness allows for a beautiful soft focus when shooting both photos and videos – without having to rely on a flash.

The LEICA DG SUMMILUX 25mm / F1.4 ASPH…

Panasonic today announced the world’s first Micro Four Thirds system camera, the LUMIX DMC-G1, the world’s smallest and lightest digital interchangeable lens camera system*, with the body and kit lens weighing in at approximately 580 grams (1.28 lbs). Based on the new Micro Four Thirds System standard, the LUMIX G1 eliminates the internal mirror structure that defines digital single-lens reflex (DSLR) cameras, thus reducing the size and weight by nearly half.** With the mirror-less system, the G1’s flange back, which is the distance between the mount and the image sensor, has been reduced from 40 mm – as specified in the Four Thirds System – to approximately 20 mm…

Panasonic today announced the LUMIX DMC-LX5, the ultimate compact, high-performing digital camera offering photo enthusiasts the ideal camera for capturing professional-quality photos and High Definition (HD) video. With an ultra-bright F2.0 ultra-wide-angle 24mm LEICA DC VARIO-SUMMICRON lens, the LUMIX LX5 minimizes image distortion, resulting in stunning, true-to-life images with outstanding resolution and detail. The 24mm wide angle lens offers extraordinarily large viewing space and now the optical zoom is extended to 3.8x(90mm) making the LX5 even more versatile…

Panasonic today announced the LUMIX DMC-TS4, the company’s top-of-the-line rugged digital camera with features such as a built-in GPS* system, compass, altimeter, barometer, plus outstanding toughness, including: waterproof* to approximately 40 feet (12 meters), shockproof* to approximately 6.6 feet (2 meters), freezeproof to temperatures as low as 14ºF, and dustproof*…

Panasonic is proud to introduce the new DMC-FZ1000 (FZ1000) that boasts a 1-inch, High Sensitivity MOS Sensor and 4K video recording capability as the latest member of the popular LUMIX FZ series.

A newly developed LEICA DC VARIO-ELMARIT 16x optical zoom lens is integrated that achieving high resolution edge to edge. It also produces stunningly beautiful defocus together with the large-sized MOS Sensor…

Panasonic today announces pricing for its LUMIX DMC-SZ7, DMC-SZ1, DMC-FH8, DMC-FH6 and DMC-S2 digital cameras, all of which will be available early March 2012. All five compact digital camera models are an ideal balance of style and performance while featuring High Definition (HD) video recording-capabilities as well as Panasonic’s popular iA mode, making it easy for users to capture high-quality images with just the click of a button…

Panasonic has today unveiled its 2013 line-up of LUMIX compact cameras, showcasing the optimum combination of picture quality, intelligent functionality, and stunning design to allow photographers of all levels to capture the perfect moment. The line-up also features new connectivity options, including in-built Wi-Fi and NFC (Near Field Communication) technologies, to provide the widest range of remote shooting options, remote viewing and instant sharing on social networks…

Panasonic is proud to announce the new Digital Single Lens Mirrorless LUMIX DMC-G6 (G6) that captures high quality photos and Full HD videos. With the Wi-Fi connectivity with NFC (Near Field Communication) technology, users can connect the camera to their smartphone/tablet anywhere with one-touch, which makes sharing images much easier. It is also possible to use a smartphone/tablet as a multi-capable remote shutter with a monitor. With the Instant Transfer function, photos are automatically sent to the smartphone/tablet right after shooting…