Sony Electronics has today introduced another exciting addition to its full-frame α7 lineup, the α7II (model ILCE-7M2).

The new mirrorless interchangeable lens camera is the world’s first full-frame camera to feature 5-axis image stabilization, allowing it to compensate for camera movement in five different directions to produce extremely sharp handheld images.

The α7II model is equipped with a 24.3 effective megapixel 35mm full-frame sensor and adds 30% faster AF responsiveness, enriched video shooting capabilities, redesigned ergonomics and more…

Building on its strong history of innovation in the digital imaging market, Sony Electronics has today announced two additions to their unique line of Lens-style Camera.

Designed for mobile photography enthusiasts, the new high-zoom DSC-QX30 and E-mount interchangeable-lens ILCE-QX1 models combine the power of a premium compact digital camera with the convenience and connectivity of today’s smartphones, utilizing Wi-Fi connectivity to instantly transform a connected phone into an extremely powerful photographic tool…

Sony has today introduced the stylish new α5100 camera, a new model packing pro-quality AF performance and image quality into a portable, lightweight package.The speedy new camera (model ILCE-5100) features the same Fast Hybrid AF system as the acclaimed α6000 model, which allows it to acquire focus in as little as 0.07 seconds. It also shares the α6000’s image sensor – a 24.3 MP APS-C Exmor CMOS sensor – and powerful BIONZ X processor. This impressive combination of hardware ensures that the camera can capture still images and full HD videos in sharp focus with incredible detail…

Sony today has introduced the versatile new DSC-WX220 and DSC-W810 cameras to its compact Cyber-shot line, offering consumers a variety of new ways to capture high-quality images and HD videos on-the-go.

The new pocket-sized DSC-WX220 model is extremely slim and compact, yet packs a ton of imaging punch thanks to its 18.2 megapixel Exmor R CMOS sensor and 10x optical zoom G Lens. The high-resolution sensor and versatile lens are paired with Sony’s powerful BIONZ X processor, ensuring that all images and full HD (1920×1080 @60p) videos are captured with exceptional detail and low noise…

Building on its lineup of acclaimed compact cameras, Sony Electronics has introduced a new addition to its popular Cyber-shot RX series – the pocket-sized RX100 III camera.

Based on the same sleek, stylish design as the existing RX100 and RX100 II models, the new RX100 III features a specially developed ZEISS Vario-Sonnar T 24-70mmF1.8-2.8 lens and adds a built-in OLED viewfinder with ZEISS T coating. The camera utilizes the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame α7, α7R and α7S models…

Sony Electronics’ new α77 II camera delivers an impressive combination of speed, versatility and efficiency in a tough, weather-resistant design, making it a perfect choice for fast-action photography and videography.

Building on the heritage of Sony’s much-loved original α77 and α700 cameras, the α77 II gives advanced amateurs a string of exciting enhancements including the world’s highest number of AF points in a new phase detect autofocus system with 79 focal points and 15 cross points. Utilizing Sony’s unique Translucent Mirror Technology, the α77 II also has the ability to shoot at up to 12 fps for 60 total frames with continuous AF…

Joining the acclaimed α7 and α7R family of the world’s smallest full-frame interchangeable lens cameras, Sony’s new α7S model puts extraordinary sensitivity, low noise and spectacular 4K video quality into the hands of professional photographers and videographers.

The innovative α7S camera features a newly developed, 12.2 effective megapixel 35mm Exmor CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409600 with unprecedented dynamic range and low noise…

Sony Electronics’ new α6000 camera pushes the limits of mirrorless camera innovation, boasting the world’s fastest AF performance at just 0.06 seconds.

The speedy new camera (model ILCE-6000) is also equipped with a high-resolution 24.3 MP image sensor and powerful BIONZ X processor. This powerful combination of features ensures that still images, full HD videos and all fleeting moments are captured in sharp focus and incredible detail…

Sony has today introduced a variety of exciting Cyber-shot cameras that pack an extraordinary amount of imaging power and range into compact, travel-friendly packages.

The new line-up features the high-zoom H400 model, which is the world’s first compact camera with a long-reaching 63x optical zoom lens, as well as the HX400V and H300 models, which boast 50x and 35x optical zoom, respectively.

It also includes the new WX350 camera – the world’s smallest and lightest camera with a 20x optical zoom lens – and the competitively priced W800 model…

Sony’s latest Cyber-shot compact camera, the W830 model, delivers fun and creative features in an ultra-compact body, making it easier than ever for consumers to capture high-quality images on-the-go. The new camera enters the Cyber-shot family as an ideal option for consumers looking for an easy-to-use “value” camera that’s also packed with advanced features and capabilities.

The sleek new camera features a high-resolution 20.1 MP CCD sensor paired with a versatile 8x Carl Zeiss optical zoom lens and powerful BIONZ processor, allowing it to shoot exceptionally detailed still images and 720p HD videos…