Panasonic today announces the new HM-TA20, full-High Definition* mobile camera, which has a rugged design that is waterproof to approximately 10 feet, shockproof to approximately 5 feet and dustproof*, and with the Night View Mode – it shoots exceptional video and photos, even in low-lighting. The Panasonic HM-TA20’s small and compact size, combined with tough exterior, make this the ultimate video camera when it comes to portability. Plus, with a large, 3.0-inch Touch LCD, the HM-TA20 is easy and intuitive to use…

Today, Nikon announced the new 16.2-megapixel Nikon D5100 Digital SLR designed for those ready to artistically express themselves and need a versatile camera that can keep pace creatively. The Nikon D5100 D-SLR houses a host of new and innovative features aimed at giving photographers the tools to shatter creative constraints and tell stories with amazing image quality and stunning HD movies.

The Nikon D5100 includes features designed to enhance the shooting experience, including an impressive new 3-inch, super sharp 921,000-dot Vari-angle LCD screen and full HD (1080p) movie recording with full-time autofocus…

PENTAX announced the infinitely customizable Optio RS1500 digital compact camera. The new PENTAX Optio RS1500 is easy to use and easy to dress to match the personality and style of its owner. This cosmetically customizable digital camera features a new removable PENTAX-original faceplate system featuring a no-hassle screwless faceplate design and interchangable lens ring snap (choice of orange or black included) to hold custom skins of any personal choice or design. Now, users may change the camera’s appearance in three easy steps without the need for additional tools.

The design possibilities for the Optio RS1500 are infinite…

Casio America, Inc. today announced that Nicki Minaj, one of the country’s hottest hip-hop artists, will help kickoff and celebrate the launch of the Casio TRYX® by performing at TRYX OUT: NYC 2011 - Casio’s official launch party for the camera. Taking place on April 7th at the Best Buy Theater in New York City, TRYX OUT: NYC 2011 will also feature a performance by the legendary Roots, hip-hops’ influential and Grammy award–winning septet.

“Casio is thrilled to have Nicki Minaj help us launch TRYX here in the U.S.,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc…

Panasonic today announces pricing for its LUMIX DMC-ZS10, LUMIX DMC-ZS8, LUMIX DMC-TS3 and LUMIX DMC-FX78 digital cameras, all of which will be available in late-March 2011. All four models feature Leica lenses, High Definition video recording-capabilities and Panasonic’s iA technology – making shooting photos and videos simple and intuitive – while still producing beautiful images.

The LUMIX ZS10, LUMIX TS3 and LUMIX FX78 also include the new Panasonic 3D Photo mode, which produces a realistic 3D photo by taking 20 consecutive photos and overlaying the two best images to provide a 3D image that can then be played on a Panasonic VIERA 3D HDTV…

PENTAX announced the PENTAX Optio S1 digital compact camera with advanced, easy-to-use features and an eye-catching, gem-like finish. Available in striking Chrome or a glossy Black or Green, the Optio S1 is a fashionable and elegant digital camera with an ultralight body featuring:

• A high resolution 14 megapixel sensor for exceptional image detail.

• Wide angle 5X optical zoom lens (28-140mm) for flexible image framing.

• Ample 2.7 inch LCD for easy capture and playback of images and video…

Samsung Electronics Co., Ltd. today announced five innovative new lenses for its NX camera system. The new lenses bring more premium innovation to the range, featuring class-leading technology such as a premium portrait lens and lenses for movie capturing, opening new creative avenues for NX users to explore.

All of the lenses are compatible with Samsung’s unique i-Function system, which helps users create powerful effects easily through quick and convenient controls…

Today, Nikon Inc. announced the new COOLPIX P300, Nikon’s first compact digital camera to feature a super-fast Wide-Angle 4.2x Zoom-NIKKOR glass lens (24mm-100mm, 35mm equivalent) with a maximum aperture of f/1.8 for capturing stunning, tack-sharp images and Full HD (1080p) video in a variety of lighting conditions. In addition to the widest aperture NIKKOR lens ever seen in a Nikon COOLPIX camera, the P300 also comes equipped with a 12.2-megapixel backside illumination CMOS sensor as well as a complement of other Nikon core technologies designed to prevail in even the most challenging light…

Invoking the NIKKOR legacy of unparalleled optics innovation, Nikon Inc. today unveiled three new high power super-zoom COOLPIX digital cameras, including the new COOLPIX P500 with a 36x zoom, the longest zoom ever integrated into a COOLPIX camera. For consumers who desire slim zoom or affordable telephoto, Nikon has also announced the new COOLPIX S9100 and L120 cameras to address the need for versatile, high performance compact cameras with easy-to-use functionality.

Whether capturing photos or HD video up close or from afar, Nikon’s new super-zoom COOLPIX cameras are ideal for cramped quarters or the great outdoors…

Today Nikon continues to steer innovation to create models as diverse as the needs of users by announcing four new COOLPIX compact digital cameras. Whether it’s a weekend excursion with the COOLPIX S6100, posting photos and videos on social networks with the COOLPIX S3100 or S4100, or casually shooting life’s events with the COOLPIX L24, Nikon provides an enhanced user-experience with astounding imaging quality and point-and-shoot simplicity.

“The latest Nikon COOLPIX cameras reflect a shift in digital photography where more and more types of consumers are sharing social content at a rapid pace,” said Bo Kajiwara, director of marketing, Nikon Inc…