Casio Teams Up With Nicki Minaj And The Roots To Launch Acclaimed TRYX Camera

Casio America, Inc. today announced that Nicki Minaj, one of the country’s hottest hip-hop artists, will help kickoff and celebrate the launch of the Casio TRYX® by performing at TRYX OUT: NYC 2011 - Casio’s official launch party for the camera. Taking place on April 7th at the Best Buy Theater in New York City, TRYX OUT: NYC 2011 will also feature a performance by the legendary Roots, hip-hops’ influential and Grammy award–winning septet.

“Casio is thrilled to have Nicki Minaj help us launch TRYX here in the U.S.,” said Toshi Iguchi, Senior General Manager, Digital Imaging Division, Casio America Inc. “Just as Nicki brings a unique, exciting and fresh perspective to the world of hip-hop, Casio looks to do the same with TRYX and the digital imaging industry. Nicki’s enthusiasm adds tremendous value to TRYX OUT: NYC 2011, and the unquestionable ‘wow’ factor of her performance will help make this the ultimate launch event befitting such a game changing product.”

Casio TRYX

“Casio sure knows how to design a camera,” said Nicki Minaj. “I’m excited to be part of the TRYX OUT: NYC 2011 launch party and look forward to working together with Casio to make sure this camera gets the party it deserves! With a TRYX in my hand, there’s no doubt that I’ll be able to take incredible images and video on tour and beyond.”

“We are excited to perform at the launch event for the Casio TRYX,” said Questlove. “From what I hear, the camera has a state-of-the-art, innovative design, and I’m eager to get a chance to see it myself.”

TRYX OUT NYC: 2011

Taking place on April 7, 2011 at the Best Buy Theater in Times Square, TRYX OUT: NYC 2011 is Casio’s official launch party for the much anticipated TRYX. Attendees will have the ability to experience the camera before it hits store shelves as well as catch The Roots with a special guest performance by Nicki Minaj. TRYX OUT: NYC 2011 is expected to draw a number of celebrities and be an exciting, star-studded event. While TRYX OUT: NYC 2011 is open to consumers, it is an exclusive launch party which will require tickets. Ticket information will soon be announced and available on Casio’s Facebook page at www.facebook.com/casiocameras.

The Casio TRYX

The award-winning, 12.1 megapixel Casio TRYX immediately turns heads thanks to one of the most innovative designs the digital imaging industry has ever seen. Ultra-thin, TRYX features a unique, variable frame design which gives consumers the ability to adapt the camera to fit their preferred shooting style or to help them capture an image from just about any angle or in any environment. Users can hold the camera horizontally, in a traditional point-and-shoot style to capture still images or flip out the rotating, three-inch, touch-screen LCD and swivel the body to experience countless other positions. The frame rotates 360-degrees and can be adjusted so that the body can act as a tripod, allowing TRYX to stand on its own, or the three-inch, touch-screen LCD can be rotated up to 270-degrees so that users can perfect their own self portrait and see themselves in the frame. Users can even flip out and rotate the body so that the camera can hang from a hook, doorknob or other surface.

In addition to its captivating good looks, TRYX is fully-loaded and packed to the brim with a full range of high-performance features and technologies, such as Full-HD 1080p video and a back–illuminated CMOS sensor which will help capture stunning images thanks to its enhanced sensitivity and low-light performance. The TRYX’s CMOS sensor is also coupled with Casio’s state-of-the-art EXILIM® ENGINE HS, which adds significant processing speed thanks to dual core processors. Together, they enhance the overall imaging experience by powering many of the camera’s unique creative functions, including High Dynamic Range (HDR) imaging, High–Speed SR Zoom, and slow-motion video.

TRYX also allows users to explore their creative side and truly express themselves through their images with Casio’s revolutionary HDR-ART technology. HDR-ART gives users the ability to essentially transform any photo into a work of art, taking it from ordinary to extraordinary with just the push of a button. HDR-ART works by combining continuous shots with differing exposures and performing highly-precise image analysis to locally change the contrast and level of color saturation. Users can select from three different processing levels to suit their artistic tastes and produce results that are guaranteed to impress.

The Casio TRYX will be available April 2011 for $249.99.