Today, Nikon Inc. announced the two newest additions to the Nikon 1 System of compact interchangeable lens cameras, the Nikon 1 J4 and Nikon 1 S2; each providing outstanding speed and innovative tools for those ready to take their photography and creativity to new heights. Whether seeking an advanced camera when leaving the D-SLR at home, looking to upgrade from a point-and-shoot camera or stepping up from a smartphone, both the J4 and S2 are compact yet feature-packed options capable of capturing beautiful images and HD videos that can easily be shared with friends and family…

Canon is proud to introduce the high-performance EOS 70D Digital SLR camera - bringing advanced features to photo enthusiasts looking for a step up from their entry-level digital SLRs. Featuring an innovative new Dual Pixel CMOS AF system for instant and precise focusing of video as well as still images, the EOS 70D also provides outstanding image quality and performance thanks to its new 20.2 megapixel APS-C Canon CMOS sensor and Canon's superb DIGIC 5+ Image Processor…

Today, Nikon Inc. announced the D750, the D-SLR that provides adept enthusiasts with the powerful combination of pro-caliber photo and video features with FX-format image quality. The new D750 represents a leap forward for this camera segment, inheriting some of the best elements from Nikon’s revered full-frame professional cameras, with new and refined features aimed at sparking creativity and sharing with built-in Wi-Fi. Additionally, Nikon has also announced the SB-500, a versatile yet compact multimedia Speedlight, and Nikon’s fastest ultra wide-angle lens yet, the new AF-S NIKKOR 20mm f/1.8G ED…

FUJIFILM U.S.A., Inc. today announced the launch of FinePix Z37, their latest addition to their top-selling range of Z-series digital cameras targeted at the tech-savvy, fashionista consumer. With a new, cutting edge design, the FinePix Z37 not only looks good, but it also offers all the features necessary to take great pictures and share them easily, bringing out the social butterfly in everyone…

Sony is expanding its number of high performance Carl Zeiss® and G Series lenses with the addition of the new SAL1635ZA and SAL70400G models.

Vario Sonnar T* 16-35mm f/2.8 ZA Carl Zeiss Series Lens

The SAL1635ZA model is a super wide angle 16-35mm f/2.8 constant aperture zoom lens, well-suited for landscape, snapshot and indoor photography.

It is constructed of 17 lens elements in 13 groups, including an extra-low dispersion (ED) for exceptional clarity and center-to-edge resolution and a super ED glass element for much stronger correction of chromatic aberration or discoloration…

FUJIFILM U.S.A., Inc. today announced the launch of the FinePix Z30, the third installment of its Z-series ultra-glam cameras designed specifically for ‘Generation Z,’ the younger, tech-savvy, fashion-conscious consumer. With its new chic chassis form factor, the FinePix Z30 is even sleeker than its predecessors, the Z10 and Z20. The Z30 also includes an innovative SR Auto (Automatic Scene Recognition) feature that enables the camera to recognize subjects, scenes and faces automatically resulting in great pictures every time…

Nikon Inc. today announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, which provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor. In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications…

Canon, a leader in digital imaging, today introduced a revolutionary camera that redefines the highly competitive mid-range DSLR product category: the Canon EOS 7D Digital SLR camera. Professional photographers and advanced amateurs have been demanding higher performance and more diverse functions in their cameras, and Canon has answered – with the new EOS 7D. Far more than a slight improvement from a previous model, the EOS 7D DSLR is a brand new product that stands on its own with new features never before seen in any Canon camera…

Nikon Inc. today announced the Nikon D610, the latest FX-format HD-SLR to incorporate cutting-edge features and superior operability to help photographers create amazing images and Full HD video. Engineered for those enthusiasts who focus on the color, sharpness and clarity of their images, the D610 provides enhanced performance and image quality improvements, coupled with Nikon core technologies, all in a lightweight form factor. With image quality rivaled only by the 36.3 megapixel Nikon D800, the D610 is an attractive option for those willing to step up to FX-format…

FUJIFILM U.S.A. Inc. today introduced the FinePix F60fd, a versatile, compact digital camera that makes it easier than ever for consumers to take great pictures in any conditions. As the latest addition to Fujifilm's award-winning F-Series lineup, the FinePix F60fd, like the FinePix F50fd before it, combines intuitive use with the most advanced features and technology available, enabling photographers of all levels to capture the moment as their eye sees it…