Today, Panasonic announced the LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. (H-PS45175), the company’s first cutting-edge digital interchangeable lens with electric-powered zoom operation. This marks the launch of the company’s premium lens brand “X” which is compatible with the Panasonic LUMIX G Series and complies with the Micro Four Thirds™ system standard. This lens introduction accompanies another LUMIX X lens announced today, the LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S.

The new LUMIX G X VARIO PZ 45-175mm/F4.0-5.6 ASPH./POWER O.I.S. lens features superb image rendering for lifelike textures and crisp, edge-to-edge contrast…

Canon today announces the addition of two feature-packed digital cameras, the PowerShot S100 and PowerShot SX40 HS, to its award-winning lineup of point-and-shoot models. In addition to superb low-light performance and increased overall speed, these two cameras include a new DIGIC 5 image processor, HS SYSTEM, Full HD video capture, High-speed Burst HQ and Intelligent IS providing clearer, smoother looking images.

"Photo enthusiasts are always on the search for that next great camera to help them achieve the best results," said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A…

Today, Panasonic introduced the new LUMIX DMC-ZR1 digital camera, featuring the world’s first 0.3mm thin aspherical lens*, allowing for a compact body that still features a powerful, 25mm-ultra-wide-angle, 8x optical zoom** LEICA DC VARIO-ELMAR lens. Known for its long-zoom, yet compact digital cameras, Panasonic’s newest ZR1 compact digital camera gives consumers increased flexibility.

“The ZR1 answers the call of consumers looking for a truly pocketable digital camera, while still featuring a zoom more powerful than typical compact cameras,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company…

Today, Olympus introduces the two newest cameras in its popular FE series, designed for effortless picture taking for users of all ages and skill levels. The new FE-4020 and FE-47 come with 14 megapixels for super-high resolution, up to 5x optical zoom and a host of in-camera features to make photography simple so you can keep your mind on the action when you’re in the middle of it. Intelligent Auto mode plus Shadow Adjustment technology automatically selects the settings you need so you know the shot will come out right without making adjustments. AF Tracking keeps kids, pets and other fast-moving objects continually bright and in focus so you can easily capture great shots…

Today, Nikon announced the new 16.2-megapixel Nikon D5100 Digital SLR designed for those ready to artistically express themselves and need a versatile camera that can keep pace creatively. The Nikon D5100 D-SLR houses a host of new and innovative features aimed at giving photographers the tools to shatter creative constraints and tell stories with amazing image quality and stunning HD movies.

The Nikon D5100 includes features designed to enhance the shooting experience, including an impressive new 3-inch, super sharp 921,000-dot Vari-angle LCD screen and full HD (1080p) movie recording with full-time autofocus…

Panasonic today announces a newly designed and innovative LUMIX G “X” lens that retracts to help minimize its size, without compromising its focal length or image quality. Panasonic’s new premium LUMIX G X VARIO PZ 14-42mm/F3.5-5.6 ASPH./ POWER O.I.S. (H-PS14042) lens, will be available with the company’s smallest and lightest compact system camera as a lens kit option in the DMC-GF3X model. With electric-powered zoom operation, the retractable Power Zoom H-PS14042 lens is extremely compact, approximately 26.8mm in length, and weighs approximately 3.35oz, offering ultra-high portability…

Canon, a leader in digital imaging, is announcing a step forward in the digital integration of professional photography workflows with the introduction of three new Wireless File Transmitter units to accompany each of the Company's three professional Digital SLR Camera models. The new WFT-E2 II A Wireless File Transmitter, WFT-E4 II A Wireless File Transmitter and WFT-E5A Wireless File Transmitter for the EOS-1D Mark IV, EOS 5D Mark II and EOS 7D, respectively, provide professional photographers with a range of innovative wireless connectivity options for all photographic disciplines…

Canon today announced two new versions of its popular Image Stabilizer (IS) super-telephoto lenses. The EF 600mm f/4L IS II USM and EF 500mm f/4L IS II USM super-telephoto lenses deliver incredible image quality at all apertures for professional photographers and filmmakers.

It has been 11 years since Canon initially introduced its Image Stabilized 500mm and 600mm lenses and in that time the Company has listened to feedback from professionals and worked to implement their most desired enhancements…

Nikon today announced the D7100, the HD-SLR that ushers in a new era of DX-format image quality and functionality for the experienced shooter and photo enthusiast. The lightweight Nikon D7100 has an impressive array of intuitive features and controls bolstered by rapid performance and a robust feature set that includes a new 24.1-megapixel CMOS sensor, Nikon’s 51-point AF system and wireless connectivity…

Today, Nikon Inc. announced the new COOLPIX AW100, a camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The waterproof, freeze proof and shockproof COOLPIX AW100 is forged with features for adventure seekers who need amazing image quality and Full High Definition (HD) movie recording to keep pace with their active lifestyle.

The COOLPIX AW100’s newly designed rugged chassis is built to withstand harsh environments, yet is compact and lightweight enough to pack for a weekend on the trail…