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May 11, 2010

Sony Introduces Two Super-Slim Interchangeable Lens Digital Cameras NEX-5 And NEX-3

Sony NEX-5

Sony today introduced two innovative (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.

Consumers want better picture quality in a smaller form factor. Sony has made that a reality with these cameras. The NEX-5 and NEX-3 cameras truly embody Sony's make.believe spirit, said Kristen Elder, director of Sony s alpha digital imaging business…

Feb 21, 2010

Sony Highlights Alpha Concept Models And Other New Digital Imaging Products At PMA 2010

Sony Alpha DSLR

Sony is exhibiting an array of innovative digital imaging products at the Photo Marketing Association (PMA) 2010 International Convention, including a concept model of the new compact α (alpha) DSLR camera system that employs an Exmor™ APS HD CMOS sensor, which provides full AVCHD video capability.

New concept α products being shown include an ultra compact model with interchangeable lenses, additions to the α family (including a successor to the α700), along with new TX5 and H55 Cyber-shot® cameras, new printers and other accessories…

Feb 17, 2010

Sony Unveils Cyber-shot DSC-TX5: Waterproof, Freeze Proof, Shockproof and Dust Proof

Sony Cyber-shot DSC-TX5

Leading the industry in innovation and design, Sony today unveiled two new Cyber-shot® digital still cameras (models DSC-TX5 and DSC-H55).

Slim enough to fit in your pocket or purse at less than an inch thin — about the size of a deck of cards — the TX5 is the world’s thinnest and smallest certified waterproof (up to 10 feet deep) digital still camera with Optical SteadyShot™ image stabilization and touch operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5-foot drop and dust proof…

Jan 6, 2010

Sony Announces First CCD Cameras with Sweep Panorama Technology: Cyber-shot DSC-W370 and DSC-W350

Sony Cyber-shot DSC-W370

By developing the most innovative, stylish and high-quality digital still cameras, Sony has created a new standard of mobility with technologies that answer consumers’ on-the-go needs.

Sony today announced two new 14 MP Cyber-shot® cameras (models DSC-W370 and DSC-W350) with a CCD image sensor that provides the innovative Sweep Panorama™ feature in a slim, compact body, making it easy to get the best shot…

Jan 6, 2010

Sony Reveals DSC-HX5V and DSC-TX7 - The First Compact Digital Still Cameras With HD 1080p Video Recording

Sony DSC-HX5V

Sony took the wraps off two new Cyber-shot® digital still cameras today that create a new standard of mobility with technologies that answer consumers’ on-the-go needs.

Sony has designed two new innovative Cyber-shot cameras (models DSC-HX5V and DSC-TX7) that are the world’s first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability. They are also the world’s smallest and thinnest AVCHD capable cameras…

Aug 27, 2009

Sony Introduced The Full-Frame DSLR-A850 Camera And A New 28-75mm F2.8 Lens

Sony DSLR-A850

Aimed at experienced shooters looking for value and sophisticated SLR performance, Sony today introduced the full-frame α (alpha) DSLR-A850 camera and a new 28-75mm F2.8 lens.

The α850 model shares the same 24.6 megapixel sensor and most features of the flagship α900 camera, introduced last year, but will be available for just under $2000 (body only).

“Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,” said Kristen Elder, director of the Digital Imaging business at Sony Electronics…

Aug 27, 2009

Capture The Moment In Perfect Detail With New Sony A550 And A500 DSLR Cameras

Sony DSLR-A550

Sony today introduced two α (alpha) DSLR cameras with a new generation of Exmor™ CMOS sensors and BIONZ™ image processors, which make it easy for active shooters to get the best shot and capture clearer images—without missing their favorite moments.

The α550 (14.2 megapixels) and α500 (12.3 megapixels) cameras provide excellent picture quality, particularly in low-light scenarios. A new generation of Sony® Exmor CMOS image sensors employ new low-noise processing for high-quality pictures. The BIONZ image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail…

Aug 6, 2009

Sony Unveils An Automatic Photographer Party-Shot IPT-DS1

Sony IPT-DS1

Sony today introduced the Party-shot™ personal photographer (model IPT-DS1)—an innovative camera dock that pans 360 degrees and tilts 24 degrees, automatically detects faces, adjusts composition and takes photos for you.

The Party-shot camera accessory uses the camera's BIONZ™ image processor with its Face Detection and Smile Shutter™ features to take photos without the user needing to snap the shutter button. This device makes it easy to capture more natural expressions and fun, candid moments of you, your family and friends without having to hire a photographer…

Aug 6, 2009

Sony Debuts World's First Digital Still Cameras With back-Illuminated “Exmor R” CMOS Sensor Technology

Sony DSC-TX1

Sony today announced two new Cyber-shot® cameras (DSC-TX1 and DSC-WX1 models) that provide unprecedented advances in low-light performance with approximately twice the sensitivity of cameras with traditional image sensors.

These Cyber-shot cameras are the first to employ Sony’s new “Exmor R” back illuminated CMOS sensor technology to improve shooting in low-light scenarios, enhancing image clarity and drastically reducing grain…

May 18, 2009

Sony Launches 3 Mainstream Alpha Cameras Designed For First-Time Digital SLR Buyers

Sony DSLR-A330

Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems…