Olympus, the company that introduced shockproof/waterproof cameras to mass consumers in 2006, announces the new STYLUS-550WP. Thanks to waterproofing technology adopted from Olympus’ Stylus® Tough series cameras, the new Stylus waterproof camera is optimized for consumers who want to take stunning images of their aquatic adventures, making it the perfect pool companion.

“In a recent study of consumers considering the purchase of a new digital camera, they overwhelmingly selected weatherproofing as a desired feature,” said Tomoko Matsunaga, product manager, Olympus Imaging America Inc…

The manufacturer that builds digital cameras to go boldly where none have gone before has announced the PENTAX Optio W80. More adventure-proof than ever, this latest PENTAX digital camera is waterproof, dustproof, coldproof, and now shockproof enough to withstand impact from a fall of more than three feet (one meter).

PENTAX first introduced dunkable digital cameras in 2003 to the delight of outdoor enthusiasts, travelers and families everywhere. Today, the PENTAX Optio W80’s waterproof design withstands depths of up to 16 feet (5 meters) to protect from rain and spills, as well as allowing full underwater photos and video for up to two hours…

PENTAX has announced the eleventh generation PENTAX Optio waterproof digital camera built for rugged adventure in every way. The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.

Adventure photography doesn’t get any better than this…

Today, Nikon Inc. announced the family-friendly COOLPIX S32, a fun and durable compact camera that practically anyone in the household can use. Ready to endure the elements of nearly any family outing, this sturdy point-and-shoot is waterproof (up to 33 feet, 10m) and shockproof (up to 5 feet, 1.5m). The S32 also includes a 2.7-inch (6.7cm) LCD display with an intuitive graphic user interface that makes photography easy for every family member, and the durable body will help ease worried parents’ minds…

Olympus unveils the STYLUS TOUGH-3000, a shockproof, waterproof and freezeproof compact camera designed to capture all of life’s adventures from the extreme to the everyday. As the first Stylus Tough camera with High-Definition (HD) video, features like Magic Filter that expand your creativity and AF tracking to keep subjects in focus, the STYLUS TOUGH-3000 is as smart as it is durable. It’s also the first of several Stylus Tough cameras to be launched in 2010…

Samsung today added two 12 mega-pixel point and shoots to its digital camera lineup for 2010 - the durable SL605 and the waterproof AQ100. Thanks to their elements focused design, the AQ100 and the SL605 grant peace of mind and allow users to focus on taking the perfect shot, rather than worrying about damage to the camera. The AQ100 and the SL605 will be on display during PMA 2010, February 21-23, in the Samsung booth, #2227, in the Anaheim Convention Center.

“Memories can happen at any given moment and in any environment,” said Mr…

A bold, new waterproof digital camera jumped into the swimming pool today. PENTAX announced the Optio WS80, the newest contender in the durable, affordable digital camera category.

Available in two bold, his-and-her’s designs, the water and dustproof Optio WS80 is a perfect choice for travel, outdoor activities and families. Featuring a 10 megapixel CCD and a 5X internal optical zoom housed in a slim, palm-sized body that is less than an inch thick, the Optio WS80 has a large 2.7 inch LCD with 230,000 dot resolution for easy composition…

- Samsung APS-C size CMOS image sensor mounted

- Clear picture using Optical Image Stabilization (OIS) with the shaking image sensor method

- Waterproof body through dust- and waterproof design

- Double de-dusting function used

Samsung Digital Camera (CEO Lee Joong-Goo, www.samsungcamera.com) has announced the launch of a new DSLR (Digital Single Lens Reflex) camera, the 'GX-20' with upgraded functions and capabilities…

Today, Nikon Inc. announced the world’s first waterproof, shockproof interchangeable lens camera, the Nikon 1 AW1. Also designed to be freezeproof, the durable and versatile AW1 thrives in harsh environments while delivering the high-performance features and incredible image quality that thrill-seeking families need to capture every moment and memory. By land or by sea, from the tropics to snowy peaks, this newest addition to the Nikon 1 Advanced Camera with Interchangeable Lens System (ACIL) is equipped with outdoor friendly features to capture amazing photos and stunning Full HD video…

Panasonic today introduced the new LUMIX DMC-TS2, a successor to the company’s first rugged digital camera designed for active outdoor use, the LUMIX DMC-TS1. Featuring High Definition video recording capability, in the AVCHD Lite format, the new 14.1-megapixel LUMIX TS2 further strengthens its toughness when compared to its predecessor and is waterproof to 33 feet (10m), shockproof to 10 feet (2m), freezeproof to 14° F (-10° C) and dustproof*.

“We have been very pleased to see that consumers found true value in Panasonic’s first rugged digital camera, knowing that they could take it on their outdoor adventures where it could withstand drops, water and dust…