Sony Electronics is helping more children smile through its support of the worldwide children’s medical charity Operation Smile.

Sony is commencing a retail promotion for Sony Cyber-shot® cameras featuring Smile ShutterTM technology at Sony Style® Stores, Sonystyle.com, and other participating retailers for the month of August.

Through this effort, the company will make a $100,000 donation to the organization. The funds will be used to provide free physical examinations and reconstructive surgeries for children suffering from cleft lips, cleft palates and other facial deformities…

Sony today introduced two innovative (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.

Consumers want better picture quality in a smaller form factor. Sony has made that a reality with these cameras. The NEX-5 and NEX-3 cameras truly embody Sony's make.believe spirit, said Kristen Elder, director of Sony s alpha digital imaging business…

Sony Electronics’ new α77 II camera delivers an impressive combination of speed, versatility and efficiency in a tough, weather-resistant design, making it a perfect choice for fast-action photography and videography.

Building on the heritage of Sony’s much-loved original α77 and α700 cameras, the α77 II gives advanced amateurs a string of exciting enhancements including the world’s highest number of AF points in a new phase detect autofocus system with 79 focal points and 15 cross points. Utilizing Sony’s unique Translucent Mirror Technology, the α77 II also has the ability to shoot at up to 12 fps for 60 total frames with continuous AF…

Never before has innovation, style and the most advanced technologies come together at affordable price points than with today’s introduction of several new Sony® Cyber-shot® digital still camera models starting at about $110.

Sony today announced new models in its W, H and T-series Cyber-shot lines including models DSC-W510, DSC-W530, DSC-W560 and DSC-W570–some of its most affordable, full-featured point-and-shoot cameras to date. The all new W-series models feature Sweep Panorama™ mode, plus a variety of Sony innovations…

Light, compact and easy to use, Sony’s new α35 (SLT-A35) interchangeable lens camera brings pro-style shooting speeds and diverse creative options to photographers of all abilities.

Building on the acclaimed α33 and α55 models, the α35 camera with Sony’s Translucent Mirror Technology allows responsive, accurate continuous autofocus - whether shooting high-speed still photos or recording full HD movies.

“Our Translucent Mirror Technology continues to push the limits of modern DSLR technology,” said Kristen Elder, director of the alpha digital imaging business at Sony Electronics…

Sony has announced three new additions to its line of E-mount interchangeable lenses, including a versatile mid-range zoom (16-70mm F4) by Carl Zeiss, a power-zoom G lens (18-105mm F4) optimized for video – Sony’s first ever G Lens for E-mount cameras – as well as a new black finish option for the popular 50mm F1.8 portrait lens.

The ever-growing family of E-mount interchangeable lenses now totals 18 different models from Sony, Carl Zeiss and now G lenses, giving shooters an impressive selection of creative tools to enhance their photography…

Aimed at experienced shooters looking for value and sophisticated SLR performance, Sony today introduced the full-frame α (alpha) DSLR-A850 camera and a new 28-75mm F2.8 lens.

The α850 model shares the same 24.6 megapixel sensor and most features of the flagship α900 camera, introduced last year, but will be available for just under $2000 (body only).

“Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,” said Kristen Elder, director of the Digital Imaging business at Sony Electronics…

Sony is expanding its popular E-mount camera system with the addition of two new lenses compatible with all α E-Mountcameras and semi-professional camcorders.

When mounted on any Sony α E-Mountcamera, the sharp new SEL20F28 ”pancake” lens creates an exceptionally versatile, portable package ideal for a broad range of everyday shooting opportunities ranging from interiors to landscapes, street photography, casual snapshots and more…

Lightweight, easy to use and packed with a variety of powerful imaging capabilities, the new Sony SLT-A58 camera is an ideal choice for consumers eager to explore the world of DSLR-style interchangeable lens photography.

The new α58 camera is the latest to feature Sony’s acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting…

With a brand new, sleek design and enhanced control capabilities, the new Sony NEX-6 camera packs all the imaging power, shooting responsiveness, handling and operability of a DSLR into a pocket-sized mirrorless camera.

The newest addition to Sony’s acclaimed E-mount camera line-up includes Fast Hybrid AF, Wi-Fi capabilities and the Play Memories Camera Apps™ platform recently introduced on Sony’s new NEX-5R model, as well as the same high-resolution XGA OLED Tru-Finder™ viewfinder found on the flagship NEX-7 model. Additionally, the NEX-6 adds a standard DSLR-style mode dial for fast, simple navigation between settings…