Sony Releases New Cyber-shot Digital Still Cameras that Make It Easy To Get The Best Shot

Never before has innovation, style and the most advanced technologies come together at affordable price points than with today’s introduction of several new Sony® Cyber-shot® digital still camera models starting at about $110.

Sony today announced new models in its W, H and T-series Cyber-shot lines including models DSC-W510, DSC-W530, DSC-W560 and DSC-W570–some of its most affordable, full-featured point-and-shoot cameras to date. The all new W-series models feature Sweep Panorama™ mode, plus a variety of Sony innovations. These include SteadyShot® image stabilization that reduces blur, iAuto mode that automatically optimizes camera settings plus Face Detection and Smile Shutter™ technology, making it easy and affordable to get the best shot. W-series prices range from about $110 to about $180.

Sony Cyber-shot DSC-W530

Sony also introduced a fresh, sleek addition to its world-class all-touch-screen T-series cameras (DSC-T110) that combines the must-have design factor with all the cutting-edge features the in-crowd demands. Starting with the entry-level 16.1-megapixel DSC-T110 with a CCD sensor, the T-models feature a three-inch LCD with touch screen, Sweep Panorama mode and 720p HD movie capture. The Cyber-shot DSC-T110 camera will be available at about $230.

“For the first time, consumers will see advanced technology features like Sweep Panorama mode, HD video capture and bright, wide-angle lenses integrated into models across the Cyber-shot line at some of the most affordable price points,” said Kelly Davis, director of the Digital Imaging business at Sony Electronics.

Sony also introduces a new 10x optical zoom Cyber-shot camera (model DSC-H70). With a 16.1-megapixel CCD sensor, it has the innovative Sweep Panorama feature, 720p HD movie recording, Optical SteadyShot™ image stabilization and a 25mm wide lens. The DSC-H70 will run about $230.

Innovative Sweep Panorama™ Technology

Sweep Panorama mode, first introduced in Sony’s breakthrough Cyber-shot DSC-HX1, DSC-TX1 and DSC-WX1 CMOS models, utilizes a CCD sensor to capture dramatic panoramic scenes. Starting with the DSC-W510 at just about $109, and continuing up throughout the W and T-series cameras, these models shoot images continuously to capture wide landscapes or tall buildings in one easy “press and sweep” motion. Images are automatically stitched together to create one stunning panoramic photo.

The built-in help guide is another way that these cameras make it easy to get the best shot. Designed to help users learn about the cameras’ features and how to use them on the spot, the “In-Camera Guide” is accessible from the menu button on the camera and allows users to easily search by purpose or keyword for functions they seek.

Pricing and Availability

The cameras and a range of accessories will be available online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail) and at authorized dealers nationwide.

The DSC-W510 camera will be available in silver, black, pink and red this February for about $110. Features include:

• 26mm equivalent lens with 4x optical zoom
• Capture breathtaking images in Sweep Panorama mode
• SteadyShot image stabilization reduces blur
• 12.1-megapixel 2.7-inch LCD screen for easy viewing
• iAuto mode automatically optimizes camera settings

The DSC-W530 camera will be available in silver, black, pink, green and blue this February for about $130. Features include:

• 26mm wide Carl Zeiss® lens with 4x optical zoom
• Capture breathtaking images in Sweep Panorama mode
• SteadyShot image stabilization reduces blur
• 14.1-megapixel 2.7-inch LCD screen for easy viewing
• iAuto mode automatically optimizes camera settings

The DSC-W560 camera will be available in silver, black, red and blue this February for about $160. Features include:

• 26mm wide angle lens with 4x optical zoom
• Capture your videos in HD Movie mode (720p)
• Take breathtaking images in Sweep Panorama mode
• 14.1-megapixel 3-inch LCD screen for easy viewing
• Optical SteadyShot image stabilization reduces blur

The DSC-W570 camera will be available in silver, black, pink and violet this February for about $180. Features include:

• 25mm wide lens with 5x optical zoom
• Take breathtaking images in Sweep Panorama mode
• 16.1-megapixel 2.7-inch LCD screen for easy viewing
• Capture your videos in HD Movie mode (720p)
• Optical SteadyShot image stabilization reduces blur

The DSC-T110 camera will be available in silver, black, red, pink and violet this March for about $230. Features include:

• 3-inch wide LCD with touch screen for easy focus selection and photo viewing
• Sweep Panorama mode captures stunning panoramic images
• Capture your videos in HD Movie mode (720p)
• Carl Zeiss Vario-Tessar® 25mm wide angle lens with 4x optical zoom
• Optical SteadyShot image stabilization

The DSC-H70 camera will be available in black, red, blue or silver this March for about $230. Features include:

• 10x optical zoom in a compact camera body
• Take breathtaking images in Sweep Panorama mode
• Capture your videos in HD Movie mode (720p)
• 25mm wide lens and Optical SteadyShot image stabilization
• Active Mode stabilizes your hand held HD movies; Motion Detection suppresses blur in people and other subjects