Invoking the NIKKOR legacy of unparalleled optics innovation, Nikon Inc. today unveiled three new high power super-zoom COOLPIX digital cameras, including the new COOLPIX P500 with a 36x zoom, the longest zoom ever integrated into a COOLPIX camera. For consumers who desire slim zoom or affordable telephoto, Nikon has also announced the new COOLPIX S9100 and L120 cameras to address the need for versatile, high performance compact cameras with easy-to-use functionality.

Whether capturing photos or HD video up close or from afar, Nikon’s new super-zoom COOLPIX cameras are ideal for cramped quarters or the great outdoors…

Sony today introduced an α (alpha) DSLR camera (model SLR-a560) that leverages Sony’s Exmor ™ APS HD CMOS sensor to make it easier for active shooters to get the best shot without missing a moment. Along with the a33 and a55 cameras (also announced today), the α560 model is one of the only DSLR cameras with Multi-frame Noise Reduction, Sweep Panorama™ mode, 3D Sweep Panorama and Full HD 1920x1080 60i video capture.

This 14.2 megapixel α560 camera offers the same features of its predecessor, the innovative α550, which introduced Quick AF Live View, 7fps continuous shooting and Auto HDR to the step-up DSLR class…

Canon today announced two new compact, super-zoom cameras: the PowerShot SX520 HS and the PowerShot SX400 IS digital cameras. Designed to give users the versatility and telephoto reach they need to capture subjects from far distances, these new cameras are packed with impressive features. The new PowerShot SX520 HS digital camera includes a high-powered 42x Optical Zoom lens (equivalent to 24-1008mm) and the Canon HS SYSTEM for clear sharp images and Full HD Video. With a 30x Optical Zoom (equivalent to 24-720mm), the PowerShot SX400 IS digital camera allows photographers to capture the moments that mean the most to them quickly and easily, even at long range…

Today, Panasonic introduced the LUMIX G Fisheye 8mm/F3.5 lens, the H-F008, with a 35mm camera equivalent 16mm lens, the world’s smallest and lightest* digital interchangeable fisheye lens compatible with the LUMIX G Series, DSL Micro (DSLM) cameras.

Featuring a 180-degree diagonal angle view, the LUMIX G Fisheye 8mm/F3.5 lens offers a distinctive perspective and unique deformation effect, creating a creative view for both photos and video. Additionally, its compact size can be attributed to its ten lenses in nine groups, which takes advantage of the Micro Four Thirds system standard to achieve dramatic downsizing…

Panasonic unveils a digital compact camera, the LUMIX DMC-LZ30 with powerful 35x optical zoom (35mm camera equivalent: 25-875 mm) lens with Optical Image Stabilizer. The 16.1-megapixel high resolution CCD and high performance image processing LSI powerfully supports shooting high quality photo and video.

The iA (Intelligent Auto) mode lets users leave everything to the camera to take beautiful images with its Optical Image Stabilizer, Face Detection, Intelligent Scene Selector and Intelligent Exposure. Once you enter the iA mode, these multi-capable functions occur automatically, so that you can shoot without adjusting settings should conditions change…

Panasonic today introduces an addition to its Panasonic LUMIX G Series, the LUMIX DMC-G10, the world’s lightest* digital interchangeable lens camera with a viewfinder, which packs a host of advanced digital camera functions designed to be easy-to-use for users new to system cameras. The new compact and portable LUMIX G10, which can record High Definition (HD) video in addition to high-quality still images, joins the LUMIX DMC-G2, also introduced today, as part of the Panasonic LUMIX G Series…

Sony’s long awaited α99 digital camera sets a new performance standard for professional-class DSLRs, combining all of the benefits of full-frame imaging with the responsiveness and speed of Translucent Mirror Technology.

The successor to Sony’s flagship α900 DSLR, the α99 camera features a brand new 24.3 MP full-frame image sensor, a unique dual phase-detect AF system and a host of other innovative technologies that work together to deliver the best image and full HD video quality in the history of Sony’s acclaimed line of α cameras…

Panasonic today announced the LUMIX DMC-3D1, a cutting-edge digital camera that employs two newly-developed lens units with folded optics design in a stunningly compact body that can capture crisp and clear 3D and 2D photos and videos. The LUMIX 3D1, with a twin-lens design, features 25mm ultra-wide angle lenses with 4x optical zoom that offer the outstanding capability to record high resolution 8-megapixel 3D photo and 1920x1080 60i high quality 3D HD video using side-by-side method. The LUMIX 3D1’s optics give users a wider range of composition possibilities with approximately 169% larger viewing space compared to that of 35mm cameras…

Panasonic today introduced the new FH-Series to its 2010 line of LUMIX digital cameras, which includes the LUMIX DMC-FH20 (14.1-megapixels), LUMIX FH3 (14.1-megapixels) and LUMIX FH1 (12.1-megapixels). The LUMIX FH-Series are slim, pocketable models that pack a 28mm wide-angle lens with 8x optical zoom for the FH20 and 5x optical zoom for the FH3/FH1. All models can record High Definition video and thanks to iA (Intelligent Auto) – are extremely easy to use.

“With the new Panasonic LUMIX FH-Series, consumers will be thrilled to see small, easy-to-use digital cameras that do not compromise quality or advanced features…

Panasonic today announces the LUMIX DMC-G2, the world’s first digital interchangeable lens system camera with a movable LCD that allows for touch-control, and the successor to the award-winning and revolutionary LUMIX G1, which was the world’s first Micro Four Thirds digital camera. The intuitive touch-control shooting elevates the camera’s operability, letting the user adjust auto focus (AF) simply by touching the subject on the large 3.0-inch 460,000-dot high- resolution LCD. The LUMIX G2, also shoots 720p High Definition video using the AVCHD Lite format, and joins the LUMIX G10, also introduced today, as the latest models in the LUMIX G Micro System…