PENTAX has announced its 12th generation of adventure series digital cameras – the PENTAX Optio WG-1 and PENTAX Optio WG-1 GPS. Featuring outstanding waterproof, dustproof, shockproof, coldproof, and crushproof capability, these extra-rugged models take adventure photography to new heights (and depths).

The new and improved features on the PENTAX Optio WG-1 include…

PENTAX has announced the PENTAX Q – the world’s smallest and lightest interchangeable lens camera (ILC).* The Q offers the versatility and precision of an advanced DSLR in a body that is significantly smaller than every other digital ILC body available on the market today.

The camera’s tiny size, lightweight design, and superior image quality are made possible by an innovative PENTAX-developed imaging system…

PENTAX redefines the entry-level digital SLR category with the introduction of the K-x digital SLR. This latest PENTAX camera offers high-end features including Live View and HD video. And, since there’s no rule that SLR cameras must come in black only, the K-x will be available in a choice of white or black, as well as special, limited edition red and navy.

Priced at $649.95 USD (for body with DA L 18-55mm lens), the extremely compact and lightweight PENTAX K-x forges ahead on the trail initiated by the popular PENTAX K2000…

PENTAX has announced the smc PENTAX D FA MACRO 100mm F2.8 WR lens designed for use with PENTAX digital SLR cameras. Combining a high-quality exterior finish with PENTAX-original weather-resistant construction, this new macro lens is especially useful for the demands of outdoor photography.

This PENTAX macro lens features a high-grade, aluminum barrel with the high-quality, exclusive exterior design and finish unique to the PENTAX D FA series lenses. Further, the entire mechanism of the focus ring has been reviewed and upgraded to assure flawless manual-focus operation…

PENTAX announced the addition of a second lens for the 645D Medium Format digital camera. As the second model of the 645D lens series, the smc PENTAX D FA 645 25mm F4 AL [IF] SDM AW is designed as an ultra-wide-angle lens that features PENTAX-original optics optimized for high-quality digital photography to assure exceptional image- performance as well as dependable dustproof, weather-resistant construction for active outdoor photographers.

Offering a focal length of approximately 19.5mm in the 35mm format (or approximately 15.5mm when mounted on a PENTAX 645-format film SLR camera body), this new lens provides the widest perspective of all PENTAX 645 lenses…

PENTAX has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful PENTAX K-r DSLR camera offers advanced yet simple to use features at an attractive price.

The compact, lightweight PENTAX K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control…

The manufacturer that builds digital cameras to go boldly where none have gone before has announced the PENTAX Optio W80. More adventure-proof than ever, this latest PENTAX digital camera is waterproof, dustproof, coldproof, and now shockproof enough to withstand impact from a fall of more than three feet (one meter).

PENTAX first introduced dunkable digital cameras in 2003 to the delight of outdoor enthusiasts, travelers and families everywhere. Today, the PENTAX Optio W80’s waterproof design withstands depths of up to 16 feet (5 meters) to protect from rain and spills, as well as allowing full underwater photos and video for up to two hours…

PENTAX Imaging Systems has announced the PENTAX K-5 digital SLR camera. The K-5 DSLR offers a true high-end prosumer design and features normally found only on the most costly of professional cameras. With exceptional reliability, user-friendly operation, and the compact, lightweight body of its predecessor, the PENTAX K-7, the new K-5 offers several important and improved features.

The pro-oriented “prosumer” features that take this latest PENTAX DSLR to the next level include:

• High resolution 16.3 megapixel CMOS sensor.

• Fast up to 7 FPS to capture fast action shots…

PENTAX announced the latest model in the manufacturer’s megazoom digital camera line: the PENTAX X90. Featuring an extra-wide zoom, longer battery life than its predecessor and an electronic viewfinder, the X90 delivers effortless picture-taking in a wide variety of situations to photographers of all levels. The key feature of the PENTAX X90 is the 26X megazoom, super-telephoto lens (26-676mm equivalent) also designed with a Macro mode that focuses to less than one inch away to capture images of subjects that are near or far…

PENTAX has announced the latest models of two of its most popular, feature-rich, wallet-friendly compact digital cameras. The ultra-slim and stylish PENTAX Optio P80 digital camera features a lightweight design in three fashionable colors including Black, Pearl, and Mint. The new entry-level PENTAX Optio E80 features a large, easy-to-view 2.7 inch LCD monitor, beginner-friendly controls and high resolution widescreen HD video capture…