Nikon Inc. today announced the AF-S DX NIKKOR 35mm f/1.8G lens, which is the first fixed focal length, fast-aperture DX-format lens that affords photographers superb image quality along with the creative possibilities and versatility of the classic 50mm focal length (FX-format equivalent of 52mm). When mounted on a DX-format camera body, it enables photographers to document their world with a lens that produces a picture angle similar to the field of vision as seen through the human eye…

FUJIFILM U.S.A. Inc. today announced the launch of the 10-MegaPixel A150 digital camera. Designed specifically for the digital camera buyer and consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A150 encompasses all the necessary features essential to today’s consumers, including Face Detection technology, a 3.0x optical zoom lens and large 3.0” LCD.

Following its advanced, entry-level predecessors, the A150 features a 3.0x optical zoom lens, with 230,000 dots resolution, that was developed specifically for the A-series by Fujinon…

Following the long line of award-winning F-series models, FUJIFILM U.S.A., Inc., today announced its latest and greatest, the FinePix F200EXR digital camera, introducing the world to Super CCD EXR technology. Combining the 12-MegaPixel, Super CCD EXR with a powerful Fujinon 5.0x wide angle optical zoom lens and a larger 3.0" high-resolution LCD, the FinePix F200EXR is Fujifilm's most advanced compact digital camera yet.

First announced in September 2008 on the tenth anniversary of Fujifilm’s FinePix cameras, Super CCD EXR is a revolutionary new sensor developed in the rigorous pursuit of high image quality…

Nikon Inc. today announced eight new COOLPIX cameras that marry design and function to create high performing, stylish, easy-to-use cameras. These cameras include four Style Series cameras; one Performance Series camera; and three Life Series cameras.

"To find a camera that is a reflection of them, consumers choosing cameras use a host of criteria — what technology the camera offers, how it looks, how it feels and, of course, the quality of images the camera produces,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc…

Hot on the heels of the successful COOLPIX S60 camera, Nikon today introduced the new S230, which incorporates Nikon’s innovative touch screen LCD, offering the cutting-edge of elegant design and intuitive operation. The S230 combines a 3.0-inch high-resolution touch panel LCD design with a new graphic interface that lets users switch modes, view and edit images and change camera settings with the touch of the screen.

“Touch technology is one of the hottest things in consumer electronics today and our new S230 is no different,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc…

Sleek design, and innovative technology come together in Nikon’s new Style Series cameras, giving consumers a variety of options to find a camera that reflects their tastes, style and expertise. With the S630, users get incredible zoom capabilities in a pocket-sized camera. Not only do the new cameras provide consumers with choice, they leverage proven Nikon technologies to take the guess work out of photography and help ensure every picture is a beautiful picture. In addition to the S630, Nikon also introduced the new S620 and the S220…

Nikon Inc. today introduced the new L100, a powerful photographic tool that blends ease-of-use with advanced shooting functions. Optimized for action shots, high-powered zoom and simple operation, the L100 is equipped and ready to help capture every precious moment with quality and clarity that will make lasting memories an even greater joy. The L100 is one of three new L-Series cameras announced today. For consumers seeking a fully-featured camera at a competitive price, Nikon also introduced the L20 and L19, presenting consumers with a strong value proposition…

Photographers seeking high performance with a long zoom in a compact body now have the ideal camera with Nikon’s unveiling of the new P90. As part of the flagship Performance Series of COOLPIX cameras, the P90 offers new features that include a 24x Optical Zoom, a new 3.0-inch vari-angle LCD monitor with tilt function and anti-reflection coating; and 15 frame-per-second (fps)* high-speed capability (up to 45 frames). The P90 is the ideal photographic tool for photo enthusiasts, travel photographers and consumers with more advanced photography skills…

Panasonic today introduced the LUMIX DMC-ZS3 and DMC-ZS1, both members of the new ZS-Series, the successor to the acclaimed LUMIX TZ-Series and Panasonic’s newest ultimate compact and powerful digital cameras. The LUMIX ZS3 features 10.1-megapixels, a 25mm ultra-wide-angle lens and 12x optical zoom, meaning it has added 2x optical zoom to the award-winning TZ-Series camera, yet reduced its size. The ZS3 also features a LEICA DC VARIO-ELMAR lens and High Definition (HD) video recording ability, known as AVCHD Lite.

“The LUMIX ZS3 is a powerhouse performer with enormous versatility…

Panasonic today introduced the LUMIX DMC-TS1, the world’s first*¹ waterproof, shockproof and dustproof digital camera*² to also feature AVCHD Lite High Definition (HD) video recording capabilities*³. The TS1’s tough and rugged design makes it the ideal choice for active users needing the ultimate hybrid for capturing both still and motion images during outdoor activities. The LUMIX TS1, with a 12.1 megapixel resolution, features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, a 4.6x optical zoom and Panasonic’s proprietary iA (Intelligent Auto) mode, making this an easy-to-use, yet powerful camera that packs advanced imaging features…