Nikon Inc. today announced the AF-S DX NIKKOR 35mm f/1.8G lens, which is the first fixed focal length, fast-aperture DX-format lens that affords photographers superb image quality along with the creative possibilities and versatility of the classic 50mm focal length (FX-format equivalent of 52mm). When mounted on a DX-format camera body, it enables photographers to document their world with a lens that produces a picture angle similar to the field of vision as seen through the human eye…

FUJIFILM U.S.A. Inc. today announced the launch of the 10-MegaPixel A150 digital camera. Designed specifically for the digital camera buyer and consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A150 encompasses all the necessary features essential to today’s consumers, including Face Detection technology, a 3.0x optical zoom lens and large 3.0” LCD.

Following its advanced, entry-level predecessors, the A150 features a 3.0x optical zoom lens, with 230,000 dots resolution, that was developed specifically for the A-series by Fujinon…

Following the long line of award-winning F-series models, FUJIFILM U.S.A., Inc., today announced its latest and greatest, the FinePix F200EXR digital camera, introducing the world to Super CCD EXR technology. Combining the 12-MegaPixel, Super CCD EXR with a powerful Fujinon 5.0x wide angle optical zoom lens and a larger 3.0" high-resolution LCD, the FinePix F200EXR is Fujifilm's most advanced compact digital camera yet.

First announced in September 2008 on the tenth anniversary of Fujifilm’s FinePix cameras, Super CCD EXR is a revolutionary new sensor developed in the rigorous pursuit of high image quality…

Nikon Inc. today announced eight new COOLPIX cameras that marry design and function to create high performing, stylish, easy-to-use cameras. These cameras include four Style Series cameras; one Performance Series camera; and three Life Series cameras.

"To find a camera that is a reflection of them, consumers choosing cameras use a host of criteria — what technology the camera offers, how it looks, how it feels and, of course, the quality of images the camera produces,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc…

Hot on the heels of the successful COOLPIX S60 camera, Nikon today introduced the new S230, which incorporates Nikon’s innovative touch screen LCD, offering the cutting-edge of elegant design and intuitive operation. The S230 combines a 3.0-inch high-resolution touch panel LCD design with a new graphic interface that lets users switch modes, view and edit images and change camera settings with the touch of the screen.

“Touch technology is one of the hottest things in consumer electronics today and our new S230 is no different,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc…

Sleek design, and innovative technology come together in Nikon’s new Style Series cameras, giving consumers a variety of options to find a camera that reflects their tastes, style and expertise. With the S630, users get incredible zoom capabilities in a pocket-sized camera. Not only do the new cameras provide consumers with choice, they leverage proven Nikon technologies to take the guess work out of photography and help ensure every picture is a beautiful picture. In addition to the S630, Nikon also introduced the new S620 and the S220…

Nikon Inc. today introduced the new L100, a powerful photographic tool that blends ease-of-use with advanced shooting functions. Optimized for action shots, high-powered zoom and simple operation, the L100 is equipped and ready to help capture every precious moment with quality and clarity that will make lasting memories an even greater joy. The L100 is one of three new L-Series cameras announced today. For consumers seeking a fully-featured camera at a competitive price, Nikon also introduced the L20 and L19, presenting consumers with a strong value proposition…

Photographers seeking high performance with a long zoom in a compact body now have the ideal camera with Nikon’s unveiling of the new P90. As part of the flagship Performance Series of COOLPIX cameras, the P90 offers new features that include a 24x Optical Zoom, a new 3.0-inch vari-angle LCD monitor with tilt function and anti-reflection coating; and 15 frame-per-second (fps)* high-speed capability (up to 45 frames). The P90 is the ideal photographic tool for photo enthusiasts, travel photographers and consumers with more advanced photography skills…

Panasonic today announced the DMC-FS25 as its newest addition to the LUMIX FS-Series of digital cameras. The 12.1 megapixel DMC-FS25 features a 5x optical zoom and a 29mm wide-angle LEICA DC VARIO-ELMAR lens, a 3.0-inch intelligent LCD and is the top-of-the-line FS-Series model. The LUMIX FS models, a stylish sister-line of the highly-acclaimed LUMIX FX-Series, combine easy operation with a sleek look, enabling both beginner and advanced users to take beautiful digital photos with a camera that slips in a pocket…

Panasonic today expanded its popular LUMIX FX digital cameras series with the introduction of the 12.1-megapixel DMC-FX48, which features a 25mm ultra-wide-angle LEICA DC lens and a powerful 5x optical zoom (equivalent to 25mm to 125mm on a 35mm film camera), yet its slim profile makes it convenient to slip into a pocket. With a 25mm ultra-wide-angle lens and 5x optical zoom, users can capture nearly double the viewing space at the same shooting distance compared to standard 35mm cameras, thus the FX48 can photograph images with great width and depth. The FX48 also features Face Recognition, a new technology to Panasonic’s proprietary advanced iA (Intelligent Auto) mode…