Nikon Inc., today introduced the new medium telephoto AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens designed specifically for extreme close-up photography, yet perfectly suited for portrait, nature, and general imaging as well. Focusing as close as 0.9 ft., this new 85mm Micro lens allows photographers to capture breathtaking close-up images with life-size reproduction ratios up to 1:1, helping to ensure that even the subtlest of subject detail is reproduced faithfully…

When capturing irreplaceable moments, it is important to use a camera that inspires artistic expression in a simplistic format. Instituting new, creative options with user-friendly functionalities, Canon U.S.A. Inc., a leader in digital imaging, today announced the expansion of the popular PowerShot A-series with four new compact models, the PowerShot A3300 IS, A2200, A1200 and A800 Digital cameras, that allow you to easily capture the moment with creative style…

Canon today announced that the new Canon EF lenses, the Canon EF 8-15mm f/4L Fisheye USM lens, the EF 300mm f/2.8L IS II USM lens and the EF 400mm f/2.8L IS II USM lens, will now be available for purchase in March 2011, due to some adjustments in the manufacturing process.

With its unique focal length range, the EF 8-15mm f/4L USM is the world's widest fisheye zoom lens. It delivers 180˚ diagonal angle of view images for all EOS SLR cameras with imaging formats ranging from full-frame to APS-C, and provides 180˚ circular fisheye images for full-frame EOS models…

Following the introduction of its newest and most advanced addition to its X-Series line-up during the 2012 International CES in Las Vegas last month – the revolutionary FUJIFILM X-Pro1 interchangeable lens digital camera system – FUJIFILM North America Corporation today confirmed its pricing.

The FUJIFILM X-Pro1 has a brand new, custom developed 16MP APS-C X-Trans CMOS sensorTM that incorporates a newly developed filter array and Fujifilm’s proprietary EXR Processor technology that delivers extraordinary image resolution, clarity and beauty that will rival currently available mid and high-end DSLR models…

Nikon Inc. today announced the next addition to the expansive NIKKOR lineup with the new AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens, giving photographers the opportunity to capture a unique perspective in a variety of shooting environments. Compact and lightweight, the new 2.4x zoom DX-NIKKOR lens offers a focal length of 10 to 24mm, creating a picture angle ranging from 109-degrees to 61-degrees

(FX-format equivalent of 15-36mm) making it ideal for a variety of applications including restrictive interiors, architecture and sweeping landscapes…

Fujifilm U.S.A. Inc. today announced the third model in its recently released J-series digital camera line, the FinePix J150w. As with its J-series predecessors, the FinePix J150w is designed for consumers seeking an affordable digital camera without sacrificing features or style.

Available in a handsome matte black or stylish brushed silver and housed in a compact metal chassis just 22.6 mm thick, the FinePix J150w conveniently fits into a handbag or pocket for quick accessibility…

Today, Nikon Inc. introduced two budget friendly additions to its COOLPIX line that offer a compact, intuitive design for value-seeking consumers who want to capture high quality stills and HD video. With an emphasis on simplicity, alongside helpful in-camera editing and shooting controls, the new COOLPIX S5200 and COOLPIX L28 are ideal for capturing life’s everyday moments, anytime, anywhere.

“Nikon’s newest COOLPIX cameras combine Nikon’s renowned image quality and superior technology in conveniently slim bodies for those who love to share their memories,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience…

Today, Nikon Inc. announced the new COOLPIX S810c, which combines Nikon’s powerful camera imaging technologies and the vast capabilities of the Android Operating System (OS). Whether photographing friends dancing into the night or fast-action sports, the 16.0-megapixel COOLPIX S810c helps users never again settle for sharing a sub-par cell phone photo to their social networks…

Nikon Inc. introduced new COOLPIX digital cameras with high-power zoom lenses, enabling consumers to capture beautiful images and videos at a wide range of distances.

The COOLPIX P520 sports a 42x zoom lens and the versatility needed for advanced performance, while the 22x zoom COOLPIX S9500 combines impressive range with an ultra-slim, pocketable package. Both feature Wi-Fi connectivity that allows users to send images and videos from their camera directly to a compatible smart device through the Wireless Mobile Adapter Utility application, ideal for sharing content with others as well as for posting to social networking sites…

Panasonic today announced two new additions to its LUMIX FS-Series of digital cameras, the DMC-FS7 and the DMC-FS15. The FS models, a stylish sister line of the highly-acclaimed LUMIX FX-Series, combine easy operation with a slim and sleek look, enabling both beginner and advanced users to take beautiful digital photos with a model they can slip in their pockets.

The 12.1 megapixel DMC-FS15 features a 29mm wide-angle Leica DC VARIO-ELMAR lens with a 5x optical zoom…