Today, Nikon Inc. introduced the newest addition to the acclaimed Nikon 1 system, the 1 NIKKOR 32mm f/1.2 lens, a fast medium-telephoto offering for photographers who appreciate the speed and portability of the Nikon 1 System. With a fixed focal length of 32mm and a maximum aperture of f/1.2, the new 32mm lens is the fastest in the ever expanding 1 NIKKOR lens lineup. An ideal lens for portraiture, the 1 NIKKOR 32mm f/1.2 lens is capable of rendering breathtaking images that capture every detail…

Today, Nikon Inc. introduced the AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR, a versatile FX-format telephoto zoom lens designed to provide top-class performance and a long reach for a variety of shooting scenarios. Sporting a long 5x zoom range, the 80-400mm f/4.5-5.6G is capable of capturing vivid colors with exquisite sharpness, whether shooting stills or HD video. Ideal for sports and nature photography, the addition of the AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR reaffirms Nikon’s commitment to providing a stable of lensing options for all types of photographers…

Today, Nikon Inc. announced the addition of the new AF-S NIKKOR 85mm f/1.8G FX-format lens to its legendary line of NIKKOR lenses. The new 85mm is a fast, fixed focal-length lens with medium telephoto capabilities and a large maximum aperture of f/1.8 that is capable of performing a wide variety of imaging tasks with amazing sharpness and clarity…

Today, Nikon Inc. announced the wide-angle AF-S NIKKOR 28mm f/1.8G, a fixed focal length lens with a large maximum aperture to carry on the legacy of superior NIKKOR imaging technology for enthusiasts and professionals. With a large maximum aperture of f/1.8 and Nikon’s exclusive Nano Crystal Coat to reduce ghost and flare, the 28mm FX-format lens offers stunning sharpness and versatility for both photos and HD video…

Consumer electronics manufacturer Sakar International today announced it will launch and distribute a new line of high-performance, Polaroid-branded digital still cameras this fall under an exclusive licensing agreement recently signed with the photo industry leader. Sakar will unveil the new products at Stand C008/D009 in Hall 5.2 at Photokina, the world's premiere photography exposition and technology fair, September 18-23 in Cologne, Germany…

Today, Nikon Inc. announced the rugged COOLPIX AW120 for those who demand as much from their camera as they do from their adventure. Waterproof (up to 59 feet, 18m), shockproof (up to 6.6 feet, 2m) and freezeproof (down to 14°F, -10°C), the AW120 can handle practically any condition above or below sea level.

Equipped with GPS technology, the COOLPIX AW120 lets the user track their exploration down to the exact longitude and latitude of where an image was captured. Explorers can also stay connected when they’re “off the grid” with built-in mapping and an Electronic Compass to help navigate the unknown. Built-in Wi-Fi connectivity allows the user to seamlessly transfer images or HD video of any adventure to compatible smart devices for easy sharing of quality imagery to their social networks, friends and family…

Today, Nikon Inc. introduced a new line of COOLPIX digital cameras that combine affordability and convenience with performance and versatility to create a lineup of cameras that are ideal for the modern, fast-paced and connected family. Perfect for any type of family adventure from the sidelines to the backyard, the COOLPIX L810, L26 and S30 each offer a simple, convenient and fun way to capture great photos and HD movies with ease.

Expanding on Nikon’s outstanding long zoom reputation, the COOLPIX L810’s extremely powerful zoom (26x) offers a chance to capture every detail without giving up the convenience of a compact point-and-shoot camera…

Today, Nikon Inc. introduced the new COOLPIX L620, an easy to handle compact camera with a versatile 14x optical zoom lens that makes it easy to shoot amazing images and Full HD video up close or from a distance. A great companion for the always on-the-go individual looking to capture special moments, the L620 offers user friendly features such as Scene Modes, Easy Auto Mode, Special Effects and Target Finding AF, as well as Full HD video recording at the touch of a button…

FUJIFILM U.S.A. Inc. today announced the launch of two new entry-level digital cameras – the A170 and A220. Designed specifically for consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A170 and A220 encompass all the necessary features essential to today’s users. These include the SR Auto Mode (Automatic Scene Recognition), Panoramic Shooting Mode, Face Detection technology and come in at a slim 21.9 mm for quick, convenient, photography on the go…

Today, Nikon Inc. introduced the tiny COOLPIX S02, a stylish, super-compact camera that proves great image quality can come in small packages. The new COOLPIX camera is ideal for those who seek easy-to-use features and speedy performance whether on-the-go or out on the town with friends. The S02 is a stylish, hip and inexpensive ultra-mini compact camera, and a great gift for the trendy individual.

The new COOLPIX S02 features an easy-navigable home screen and user interface with shortcut menus for quick operation, making it simple to acquire share-worthy images with incredible detail and sharpness…