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May 15, 2012

Sony Announces NEX-F3 Mirrorless Camera

Sony Nex-F3

Sony’s α NEX-F3 digital camera delivers professional quality photos with a compact, pocket-sized body, allowing consumers to explore the creative world of high-quality, interchangeable lens photography in a refreshingly fun and entertaining way.

The new NEX-F3 camera features the same space-saving mirrorless design as other models in Sony’s E-mount family as well as an advanced, 16.1 effective megapixel Exmor™ APS HD CMOS sensor, identical in size to sensors found in traditional DSLR cameras. The large sensor takes in more light during image capture, resulting in flawless, low-noise photographs and crisply detailed Full HD videos (60i/24p)…

May 15, 2012

Sony Releases Speedy Alpha SLT-A37 Camera With Full-Time Continual AF Powered By Translucent Mirror Technology

Sony Alpha SLT-A37

Lightweight, easy to use and packed with a variety of useful features, the new Sony SLT-A37 camera is an ideal choice for consumers eager to explore the world of interchangeable lens DSLR photography.

The new α37 camera is the latest to feature Sony’s acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting. This innovative technology also allows the new α37 camera to grab split-second action with a burst of sharply focused images…

Mar 11, 2012

Sony Introduces New High-Speed SLT-A57 DSLR Camera Featuring Translucent Mirror Technology

Sony SLT-A57

A wider palette of creative options is now accessible to more shooters with the α57 camera, the newest addition to Sony’s popular line of A-mount cameras employing Translucent Mirror Technology.

The innovative Translucent Mirror design directs incoming light to the CMOS image sensor and the AF sensor at the same time, allowing full-time continuous AF during both still and video shooting. Users can also frame, focus and preview shots in real-time on the high-resolution Tru-Finder™ electronic viewfinder, which offers a wide viewing angle and 100% field of view. This allows photographers to capture exactly what they see on the screen…

Feb 27, 2012

New High-Zoom Cyber-Shot Cameras Offered By Sony

Sony DSC-HX200V

Sony’s new “H-Series” high-zoom Cyber-shot cameras make it easy to capture crisp, beautiful photos and HD videos from a variety of distances. Ideal for travel photography or simply capturing everyday content, the five new models include the DSC-HX200V, DSC-HX30V, DSC-HX20V, DSC-HX10V and DSC-H90 cameras.

The HX30V and HX20V models will each feature a new, ultra-thin 20x optical lens, which enhances zoom capabilities while still maintaining a small, compact body. Additionally, the HX30V will feature Wi-Fi® capabilities, allowing for seamless transfer of photos to compatible smartphones, tablets or televisions and sharing via popular social networking services…

Feb 27, 2012

Sony Introduces New Slim Cyber-Shot Cameras

Sony DSC-WX150

With the ability to deliver impressive, high-resolution images while underwater, outside or inside, during both day and night, Sony’s slim new line of Cyber-shots represent the ultimate in versatility for the compact camera space. Four new models announced today include the DSC-WX150, DSC-W690, DSC-TX66 and DSC-TX20 models.

The DSC-WX150 and DSC-W690 models are the world’s thinnest 10x optical zoom cameras – slimmer than any other 10x compact cameras currently offered in market (measured at slimmest part excluding lens)…

Jan 30, 2012

New Cyber-Shot Cameras From Sony: DSC-TX200V, DSC-WX70 and DSC-WX50

Sony DSC-TX200V

Sony’s newest Cyber-shot® digital still cameras make it easy to capture beautiful memories anytime and anywhere.

Three new models include the DSC-TX200V model from the ultra-thin Cyber-shot T series and the DSC-WX70 and DSC-WX50 models from the stylish, traditionally designed W series, each featuring a high-resolution “Exmor R” CMOS sensor and an improved BIONZ™ image processor that together boost low light performance and enhance auto-focus speeds, among other benefits…

Jan 9, 2012

Sony Adds DSC-W610, DSC-W620 and DSC-W650 To Its Cyber-Shot Lineup

Sony DSC-W650

The newest additions to Sony’s Cyber-shot line of point-and-shoot cameras deliver powerful new features for consumers, ranging from 360 Sweep Panorama™ and image stabilization technologies to creative picture effects. These new entry-level cameras pack high performance into a compact body, allowing users to take high-quality, creative photos with ease.

The stylish and compact new lineup include the DSC-W610, DSC-W620 and DSC-W650 models.

The compact DSC-W610, DSC-W620 and DSC-W650 cameras feature Sony’s new 360 Sweep Panorama™ mode…

Aug 24, 2011

Sony Reveals NEX-7 Compact Interchangeable Lens Camera With 24.3 Megapixel Resolution

Sony NEX-7

Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new α NEX-7 camera. Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g)…

Aug 24, 2011

Sony Extended Its NEX Interchangeable Lens Cameras Lineup with NEX-5N

Sony NEX-5N

Sony adds superb responsiveness, image quality, and creative possibilities to its line of E-mount interchangeable lens cameras with the new α NEX-5N model. Housed in a rugged, light magnesium alloy body, with an intuitive touch-screen interface, the camera is just 23.3mm at its slimmest point…

Aug 24, 2011

Sony Introduces SLT-A77 and SLT-A65 α DSLR Cameras

Sony SLT-A77

Blazing speed, enhanced image quality, high resolution and incredible performance are just some of the features advanced amateurs and photo enthusiasts will find in Sony’s newest alpha cameras, models SLT-A77 (α77) and SLT-A65 (α65).

Sony’s latest refinements to its Translucent Mirror Technology make these new cameras the fastest, most responsive interchangeable lens cameras in their class, as well as set new performance benchmarks that even professional DSLRs have yet to achieve. The α77 and α65 both feature a newly developed Exmor™ APS HD CMOS sensor with 24.3 effective megapixel resolution, as well as the world’s first XGA OLED Tru-Finder™ viewfinder…