Sony’s new α NEX-3N digital camera delivers professional quality photos and Full HD videos in an ultra-compact body weighing in at just under 7.5 ounces, making it the world’s smallest and lightest interchangeable lens camera with an APS-C size sensor*.

The new NEX-3N camera will be offered as a kit with the sharp, compact SELP1650 motorized zoom lens, offering the ultimate package of portability and performance in a compact system camera. The camera features a newly added zoom lever on top of the body, allowing for smooth fingertip control of lens focal length…

Sony is expanding the range and versatility of its Cyber-shot compact camera line with the introduction of three new “Exmor R” CMOS sensor equipped models – the WX300, HX300 and TX30 cameras.

Each of the new models features a unique, innovative design and a range of improved imaging technologies that make is easier than ever to capture the decisive action in all types of shooting environments ranging from low-light to outdoor scenes, underwater adventures and everything in between.

The slim, super-stylish Cyber-shot WX300 camera is the world’s smallest and lightest digital still camera that packs a powerful 20x optical zoom range…

Sony is expanding its popular E-mount camera system with the addition of two new lenses compatible with all α E-Mountcameras and semi-professional camcorders.

When mounted on any Sony α E-Mountcamera, the sharp new SEL20F28 ”pancake” lens creates an exceptionally versatile, portable package ideal for a broad range of everyday shooting opportunities ranging from interiors to landscapes, street photography, casual snapshots and more…

Sony’s newest Cyber-shot compact cameras deliver a range of powerful, high-end capabilities at attractive prices, making it easier than ever for consumers to shoot and share all of their precious memories.

The five new models — WX80, W730, W710, TF1 and H200 cameras – share a variety of new features for the Cyber-shot line including a new Advanced Flash which boosts the cameras sensitivity and extends the effective range of the flash. This is especially useful in low-light situations like party shots, indoors or dusk where built-in flashes have historically struggled to reach far-away subjects and capture all important details of a scene…

With a brand new, sleek design and enhanced control capabilities, the new Sony NEX-6 camera packs all the imaging power, shooting responsiveness, handling and operability of a DSLR into a pocket-sized mirrorless camera.

The newest addition to Sony’s acclaimed E-mount camera line-up includes Fast Hybrid AF, Wi-Fi capabilities and the Play Memories Camera Apps™ platform recently introduced on Sony’s new NEX-5R model, as well as the same high-resolution XGA OLED Tru-Finder™ viewfinder found on the flagship NEX-7 model. Additionally, the NEX-6 adds a standard DSLR-style mode dial for fast, simple navigation between settings…

Sony’s long awaited α99 digital camera sets a new performance standard for professional-class DSLRs, combining all of the benefits of full-frame imaging with the responsiveness and speed of Translucent Mirror Technology.

The successor to Sony’s flagship α900 DSLR, the α99 camera features a brand new 24.3 MP full-frame image sensor, a unique dual phase-detect AF system and a host of other innovative technologies that work together to deliver the best image and full HD video quality in the history of Sony’s acclaimed line of α cameras…

For the first time, all the benefits of full-frame digital photography are available in a palm-sized compact camera.

The extraordinary new Sony Cyber-shot® DSC-RX1 digital camera packs an advanced 35mm full-frame 24.3 MP Exmor® CMOS sensor and exceptionally Carl Zeiss T*t 35mm f/2.0 fixed lens into a highly portable, lightweight camera body. Measuring approximately 4.5 inches wide by 3 inches tall and weighing just over a pound, it’s significantly smaller and lighter than any full-frame DSLR yet sacrifices nothing in terms of image quality, HD video quality or manual control…

Combining a stylish, lightweight design and the freedom of interchangeable lenses with large-sensor image quality, speedy AF and the introduction of Wi-Fi capability, the new Sony α NEX-5R compact system camera offers all the benefits of DSLR-style imaging in a more convenient, portable package with added connectivity.

The NEX-5R camera features a newly-developed 16.1 effective megapixel Exmor® APS HD CMOS sensor - identical in size to sensors found in traditional DSLR cameras - combined with a powerful BIONZ® processor to assure richly detailed still images and crisp Full HD videos in all types of lighting conditions…

The NEX-5R camera features a newly-developed 16.1 effective megapixel Exmor

From flattering portraits to faraway wildlife and fast-action sports, nearly every subject can be captured beautifully with the new SAL55300 telephoto zoom lens, the latest addition to Sony’s A-mount lens lineup.

Optimized for use with α A-mount camera models with APS-C sensors, the compact, stylishly-designed interchangeable lens is an ideal addition to the camera bag for any Sony photographer…

Travelling light no longer means compromising on picture quality with the Cyber-shot® DSC-RX100 camera, Sony’s new flagship compact camera.

Striking the ultimate balance of form and function, the stylish, aluminium-built RX100 camera inherits many advanced imaging features from Sony’s α range of A-mount and E-mount cameras, delivering beautiful still images, crisp full HD videos and a level of manual control and creativity unmatched by any other camera of its size…