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Jan 6, 2014

New 20 MP Sony α5000 DSLR With APS-C Sensor, BIONZ X Processor, Wi-Fi And E-mount Weights Only 8oz

Sony ILCE-5000

The versatile new Sony α5000 camera (model ILCE-5000) is the world’s lightest interchangeable lens camera to feature the convenience of Wi-Fi connectivity. Weighing in at less than 8oz., the new camera boasts a formidable amount of imaging power for its size.

“Packing DSLR imaging power into an incredibly small and light package, our new α5000 is the ultimate ‘everyday shooter’ that will appeal to a wide range of customers,” said Neal Manowitz, director of the alpha interchangeable lens camera division at Sony…

Oct 15, 2013

Sony Presents Cyber-Shot RX10

Sony Cyber-Shot RX10

Sony’s new Cyber-shot RX10 camera adds a high-zoom model to its premium line of Cyber-shot RX series cameras.

The new camera features a 1.0-type, 20.2 effective megapixel back-illuminated CMOS sensor combined with an impressive 24-200mm (35mm equivalent) F2.8 Carl Zeiss Vario Sonnar T* zoom lens to deliver the ultimate combination of performance and versatility in a high-zoom camera, giving photographers the ability to shoot impressive high-resolution still images and crisp, clear full HD videos with ease…

Oct 15, 2013

Sony Unveils A7 and A7R - The World’s First Full-Frame Mirrorless Cameras

Sony A7

Sony’s new α7 and α7R digital cameras are the world’s smallest full-frame interchangeable lens models. Highly anticipated by professional photographers and imaging enthusiasts alike, the two new cameras offer an unmatched combination of creativity, customizability and portability.

The α7R model features a 36.4 effective megapixel 35mm Exmor CMOS sensor – the highest resolution sensor in the history of Sony’s α line – with no optical low pass filter for added resolving power and increased image detail. The α7 model boasts an impressive 24.3 effective megapixel 35mm Exmor CMOS sensor and an innovative fast Hybrid AF system…

Sep 4, 2013

New Sony DSC-QX100 and DSC-QX10 “Lens-Style Cameras” Redefine The Mobile Photography Experience

Sony Cyber-shot DSC-QX100

Merging the creative power of a premium compact camera with the convenience and connectivity of today’s smartphones, Sony today introduced two “lens-style” QX series cameras that bring new levels of fun and creativity to the mobile photography experience.

The innovative Cyber-shot DSC-QX100 and DSC-QX10 models utilize Wi-Fi connectivity to instantly transform a connected smartphone into a versatile, powerful photographic tool, allowing it to shoot high-quality images and HD videos to rival a premium compact camera. It’s an entirely new and different way for consumers to capture and share memories with friends and family…

Aug 26, 2013

Sony A3000: DLSR Style + E-mount Lenses

Sony A3000

Designed to bring the benefits of large-sensor imaging to a variety of new customers, Sony’s α3000 interchangeable lens camera combines DSLR capabilities with a comfortable, easy-to-use package.

The new camera features a large, high-resolution 20.1 MP Exmor APS-C HD CMOS sensor, a bright electronic viewfinder and the same lens mount as Sony’s popular line of E-mount cameras, making it compatible with the system’s ever-growing assortment of high-quality lenses ranging from telephotos, wide angles and macros to versatile zoom and portrait lenses…

Aug 26, 2013

New Sony NEX-5T Features Wi-Fi, NFC And Fast Hybrid AF

Sony NEX-5T

The versatile new Sony α NEX-5T compact system camera combines a stylish, ultra-compact design and the creative capabilities of interchangeable lenses with large-sensor image quality, speedy Auto Focus (AF) and the convenience of NFC (Near Field Communication) one-touch for easier Wi-Fi connectivity.

Inside the new camera is a large, high-resolution 16.1 effective megapixel Exmor APS HD CMOS sensor – identical in size to the sensors found in traditional DSLR cameras. The large sensor takes in more light during image capture, allowing for richly detailed DSLR-quality still images and full HD videos…

Aug 26, 2013

Sony Expands E-Mount Interchangeable Lens Lineup With Three New Models

Sony SEL1670Z

Sony has announced three new additions to its line of E-mount interchangeable lenses, including a versatile mid-range zoom (16-70mm F4) by Carl Zeiss, a power-zoom G lens (18-105mm F4) optimized for video – Sony’s first ever G Lens for E-mount cameras – as well as a new black finish option for the popular 50mm F1.8 portrait lens.

The ever-growing family of E-mount interchangeable lenses now totals 18 different models from Sony, Carl Zeiss and now G lenses, giving shooters an impressive selection of creative tools to enhance their photography…

Jun 26, 2013

Sony Introduces RX100 II and RX1R Cyber-shot Cameras

Sony RX100 II

Building on its lineup of acclaimed compact cameras, Sony is introducing two new additions to the Cyber-shot RX series– the RX100 II and RX1R models.

Based on the same sleek, stylish design as the existing RX100 model, the new RX100 II features a new 1-inch back-illuminated CMOS sensor, enhanced system expandability and adds Wi-Fi convenience with NFC One-Touch compatibility. With an identical camera body and design as the existing RX1 camera, the new special edition RX1R model has had its optical low pass filter removed for increased resolution and detail…

Apr 23, 2013

Sony Cyber-Shot HX50V Offers 30X Optical Zoom In A Slim Body

Sony Cyber-Shot HX50V

Sony introduced the Cyber-shot HX50 camera – a powerful new compact featuring an impressive 30x optical zoom range and advanced 20.4 MP “Exmor R” CMOS image sensor. Measuring approximately 4.4”x2.6”x1.2” in size and weighing in at approximately 9.6 oz., it is the world’s smallest and lightest camera with 30x optical zoom capability.

“Despite the emergence of smart phone cameras in today’s market, the HX50V model gives photographers plenty of reason to invest in a dedicated pocket camera” said Patrick Huang, director of the Cyber-shot digital camera business at Sony Electronics…

Feb 26, 2013

New Sony SLT-A58 DSLR Features 20.1 MP APS-C Sensor

Sony SLT-A58

Lightweight, easy to use and packed with a variety of powerful imaging capabilities, the new Sony SLT-A58 camera is an ideal choice for consumers eager to explore the world of DSLR-style interchangeable lens photography.

The new α58 camera is the latest to feature Sony’s acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting…