Sony today introduced two innovative (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.

Consumers want better picture quality in a smaller form factor. Sony has made that a reality with these cameras. The NEX-5 and NEX-3 cameras truly embody Sony's make.believe spirit, said Kristen Elder, director of Sony s alpha digital imaging business…

Ricoh today announced the development and release of the new GXR camera unit RICOH LENS P10 28-300 mm F3.5-5.6 VC. Featuring a high-magnification 10.7x (28-300 mm) optical wide-angle zoom and high-speed continuous shooting of RAW still images at about 5 frames/second, this camera unit has a back-illuminated CMOS sensor and an advanced noise reduction function.

*1 The "VC" designation indicates that this unit has the Vibration Correction function developed independently by Ricoh.

*2 The maximum number of images for continuous shooting in RAW mode is five…

Panasonic today announces pricing for the Panasonic LUMIX G2 and LUMIX G10 – the latest additions to the company’s award-winning LUMIX G Series Digital Singles Lens (DSL) Micro Four Thirds cameras. Both available in late-May 2010, the LUMIX G2, which will come in red, blue and black models, will have a suggested retail price (SRP) of $799.95, while the LUMIX G10 will have an SRP of $599.95.

The Panasonic LUMIX DMC-G2 is the world’s first* digital interchangeable lens system camera with a movable LCD that allows for touch-control, and the successor to the award-winning and revolutionary LUMIX G1, which was the world’s first DSL Micro Four Thirds digital camera…

Canon U.S.A is joining forces with fashion label, LeSportsac, to offer an exclusively designed PowerShot camera carrying case. Whether traveling to a far-off destination or capturing shots of children playing on the beach, the new case provides consumers a convenient and fashionable way for PowerShot users to tote their camera, and free-up their hands.

LeSportsac, known for its 36-year history of manufacturing functional and chic bags and accessories for consumers all over the world, has applied the same fashion-forward design creativity to create this exclusive camera case for Canon PowerShot Digital cameras…

Panasonic today introduces a new interchangeable lens for its LUMIX G Micro System, the ultra-compact and lightweight LUMIX G VARIO 14-42mm/F3.5-5.6 ASPH/MEGA O.I.S. lens offers versatile zoom range of 14-42mm (35mm camera equivalent: 28-84mm), making it suitable for a wide variety of scenes, everything from dynamic landscape to portrait. The LUMIX G VARIO 14-42mm/F3.5-5.6 ASPH/MEGA O.I.S. lens will be part of the kit lens for the latest additions to the LUMIX G Series of digital cameras: the LUMIX DMC-G10 and LUMIX DMC-G2, also introduced today.

The new LUMIX G VARIO 14-42mm/F3.5-5.6 ASPH/MEGA O.I.S. lens incorporates Panasonic's MEGA O.I.S…

Panasonic today introduces an addition to its Panasonic LUMIX G Series, the LUMIX DMC-G10, the world’s lightest* digital interchangeable lens camera with a viewfinder, which packs a host of advanced digital camera functions designed to be easy-to-use for users new to system cameras. The new compact and portable LUMIX G10, which can record High Definition (HD) video in addition to high-quality still images, joins the LUMIX DMC-G2, also introduced today, as part of the Panasonic LUMIX G Series…

Panasonic today announces the LUMIX DMC-G2, the world’s first digital interchangeable lens system camera with a movable LCD that allows for touch-control, and the successor to the award-winning and revolutionary LUMIX G1, which was the world’s first Micro Four Thirds digital camera. The intuitive touch-control shooting elevates the camera’s operability, letting the user adjust auto focus (AF) simply by touching the subject on the large 3.0-inch 460,000-dot high- resolution LCD. The LUMIX G2, also shoots 720p High Definition video using the AVCHD Lite format, and joins the LUMIX G10, also introduced today, as the latest models in the LUMIX G Micro System…

PENTAX announced the latest model in the manufacturer’s megazoom digital camera line: the PENTAX X90. Featuring an extra-wide zoom, longer battery life than its predecessor and an electronic viewfinder, the X90 delivers effortless picture-taking in a wide variety of situations to photographers of all levels. The key feature of the PENTAX X90 is the 26X megazoom, super-telephoto lens (26-676mm equivalent) also designed with a Macro mode that focuses to less than one inch away to capture images of subjects that are near or far…

PENTAX has announced the eleventh generation PENTAX Optio waterproof digital camera built for rugged adventure in every way. The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.

Adventure photography doesn’t get any better than this…

Ricoh today announced the development of two new camera units for the GXR interchangeable unit camera system introduced on December 18, 2009.

The GXR is a revolutionary new interchangeable unit camera system in which lenses can be changed by mounting camera units that integrate lens, image sensor, and image processing engine into a single unit. In addition, to fully utilize this system's unique ability to accommodate interchangeable units other than camera units, Ricoh is also investigating possibilities for development of a variety of other devices…