Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced today the addition of the entry-level EX-Z16 to its EXILIM® family of digital cameras. Marrying Casio’s sleek design with a host of easy-to-use capabilities – including Easy Mode, YouTube™ capture and a simplified user interface – the EX-Z16 makes taking great pictures amazingly simple.

This newest member of the EXILIM family boasts superb 12MP image quality, as well as 3x optical and 4x digital zoom capabilities…

PENTAX Imaging Systems has announced the PENTAX K-5 digital SLR camera. The K-5 DSLR offers a true high-end prosumer design and features normally found only on the most costly of professional cameras. With exceptional reliability, user-friendly operation, and the compact, lightweight body of its predecessor, the PENTAX K-7, the new K-5 offers several important and improved features.

The pro-oriented “prosumer” features that take this latest PENTAX DSLR to the next level include:

• High resolution 16.3 megapixel CMOS sensor.

• Fast up to 7 FPS to capture fast action shots…

Today, Nikon Inc. announced the addition of two new pro level lenses to the legendary NIKKOR line. The new AF-S NIKKOR 35mm f/1.4G and AF-S NIKKOR 200mm f/2G ED VR II lenses deliver the performance, reliability and stunning image quality that photographers come to expect in a NIKKOR lens. The 35mm f/1.4 and 200mm f/2 VR II produce sharp results with excellent clarity and color reproduction whether capturing still images or recording HD video. With the addition of these two lenses, Nikon has introduced a total of nine new NIKKOR lenses in 2010, reinforcing Nikon’s role as the world leader in optics…

Nikon Inc. today introduced the new D7000 digital SLR camera designed to fulfill the needs of passionate photographers who demand exceptional performance, reliability, and unprecedented levels of control and versatility in a compact form factor. Engineered as an ideal balance of durability and functionality, the D7000 D-SLR features a multitude of new enhancements and updated Nikon technologies, which results in stunning photos and amazing full HD (High Definition) movies…

Canon, a leader in digital imaging, today announced the addition of the new PowerShot G12 and PowerShot SX30 IS Digital cameras with innovative features to help photo enthusiasts further develop their photographic capabilities.

Once again setting the trend in the consumer digital camera market and solidifying its spot atop the PowerShot lineup, the PowerShot G12 will have High Definition (HD) video capture capabilities along with the HS (High Sensitivity) SYSTEM helping to produce outstanding quality in the toughest low-light conditions…

Samsung Electronics today announced the launch of the unique Samsung NX100 – an innovative mirrorless camera equipped with the world’s first i-Function lens, putting the perfect picture at the fingertips of all photographers through a completely new way of controlling your camera.

The NX100 is expected to dominate the new mirrorless camera category. The innovative NX100 has benefited from Samsung’s expertise across multiple areas of technology as all of the camera’s key components are produced internally…

Focused on the premise that photography is an extremely personal choice, PENTAX has announced two unique compact cameras that allow owners to be themselves.

The new PENTAX Optio RS1000 is easy to use and may be dressed to match the personality and style of its owner. This cosmetically customizable digital camera features a removable faceplate to hold interchangeable skins of any personal design…

PENTAX has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful PENTAX K-r DSLR camera offers advanced yet simple to use features at an attractive price.

The compact, lightweight PENTAX K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control…

With advanced functions and features similar to those found in Nikon’s line of award winning and critically acclaimed D-SLRs, Nikon Inc. today introduced the COOLPIX P7000, the ultimate compact camera that’s ready to take on most any photo assignment. At home in a pro’s gadget bag or in the hands of a spirited enthusiast, passionate photographers of all levels will benefit from the P7000’s high performance, extensive manual controls, stunning image quality and advanced shooting functions…

Nikon Inc. today announced the COOLPIX S8100, which offers a 12.1-megapixel backside illumination CMOS sensor to provide consumers with enhanced performance and outstanding image quality for high-speed shooting and low-light conditions. Fast, responsive and versatile, the Nikon COOLPIX S8100 with an incredible 10X zoom will capture fast-moving subjects in still images and HD (1080p) movies.

To help capture moments that are gone in an instant, the COOLPIX S8100 not only features high-speed shooting at five full resolution frames at up to 10 frames-per-second (fps), but a pre-shooting cache that records up to two shots before the shutter-release is fully pressed…