Today, Nikon Inc. announced the new COOLPIX AW100, a camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The waterproof, freeze proof and shockproof COOLPIX AW100 is forged with features for adventure seekers who need amazing image quality and Full High Definition (HD) movie recording to keep pace with their active lifestyle.

The COOLPIX AW100’s newly designed rugged chassis is built to withstand harsh environments, yet is compact and lightweight enough to pack for a weekend on the trail…

Canon today announced the addition of the new super-zoom PowerShot SX700 HS and the adventure-ready, waterproof PowerShot D30 to the PowerShot line of compact digital cameras.

The stylish and pocket-sized PowerShot SX700 HS camera features an impressive 30x optical zoom lens (equivalent to 25-750mm zoom range), built-in Wi-Fi, and Near Field Communication (NFC ) capabilities helping to ensure high-quality images can be captured and easily shared. This focal range will allow a user to be able to photograph a flower that is close but also have the zoom to capture an image of wildlife that is in the distance - all in a compact camera…

Leading the industry in innovation and design, Sony today unveiled two new Cyber-shot® digital still cameras (models DSC-TX5 and DSC-H55).

Slim enough to fit in your pocket or purse at less than an inch thin — about the size of a deck of cards — the TX5 is the world’s thinnest and smallest certified waterproof (up to 10 feet deep) digital still camera with Optical SteadyShot™ image stabilization and touch operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5-foot drop and dust proof…

Panasonic today introduced the LUMIX DMC-TS1, the world’s first*¹ waterproof, shockproof and dustproof digital camera*² to also feature AVCHD Lite High Definition (HD) video recording capabilities*³. The TS1’s tough and rugged design makes it the ideal choice for active users needing the ultimate hybrid for capturing both still and motion images during outdoor activities. The LUMIX TS1, with a 12.1 megapixel resolution, features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, a 4.6x optical zoom and Panasonic’s proprietary iA (Intelligent Auto) mode, making this an easy-to-use, yet powerful camera that packs advanced imaging features…

PENTAX has announced its 12th generation of adventure series digital cameras – the PENTAX Optio WG-1 and PENTAX Optio WG-1 GPS. Featuring outstanding waterproof, dustproof, shockproof, coldproof, and crushproof capability, these extra-rugged models take adventure photography to new heights (and depths).

The new and improved features on the PENTAX Optio WG-1 include…

Olympus, the company that introduced shockproof/waterproof digital compact cameras (Stylus 720 SW) in 2006 to mass consumers with active lifestyles, is now redefining the segment it continues to dominate. Starting with its Spring 2009 line-up in January, Olympus’ incredibly rugged cameras built to capture amazing images in aquatic adventures, harsh climates and everyday activities with kids will be rebranded "Stylus Tough."

Panasonic today announced the LUMIX DMC-TS4, the company’s top-of-the-line rugged digital camera with features such as a built-in GPS* system, compass, altimeter, barometer, plus outstanding toughness, including: waterproof* to approximately 40 feet (12 meters), shockproof* to approximately 6.6 feet (2 meters), freezeproof to temperatures as low as 14ºF, and dustproof*…

Expanding the popular Z-series digital cameras for young-at-heart, trend-savvy consumers, FUJIFILM U.S.A., Inc. delivers flexible functionality and form to active and hip users with the launch of the FinePix Z33WP digital camera. Perfect for budding photographers who want to experience life to the fullest, the FinePix Z33WP enables users to capture those precious moments, regardless of the conditions and share them easily with their extended network of friends and family members…

There’s really only one word to describe the new shockproof, waterproof, freezeproof, crushproof and shakeproof cameras from Olympus: Tough! Built to withstand some of the harshest environments on earth, the Stylus Tough series builds on the impressive specifications of the renowned Stylus SW Series by adding Dual Image Stabilization. Now, when the STYLUS TOUGH-8000 and STYLUS TOUGH-6000 arrive at the windy mountain peak or dive into choppy waves, they stay steady and ready to capture blur-free images in virtually any condition…

Panasonic today announced pricing for four of its new LUMIX digital cameras, which include the LUMIX DMC-TS2, LUMIX DMC-ZS7, LUMIX DMC-ZS5, and LUMIX DMC-ZR3 – all which will be available in mid-March 2010.

The LUMIX DMC-TS2, Panasonic’s second-generation rugged digital camera, features High Definition video recording capability, in the AVCHD Lite format, and is waterproof to 33 feet (10m), shockproof to approximately 6.6 feet (2m), freezeproof to 14°F (-10°C) and dustproof. With a 28mm wide-angle Leica lens that extends to a 4.6x optical zoom, the user is provided with flexibility for all shooting scenarios…