Sony today unveiled two new Cyber-shot® digital still cameras (models DSC-TX9 and DSC-WX5) that are the world’s smallest 3D cameras, capturing 3D images with a single lens system using a sweeping motion…

Sony adds superb responsiveness, image quality, and creative possibilities to its line of E-mount interchangeable lens cameras with the new α NEX-5N model. Housed in a rugged, light magnesium alloy body, with an intuitive touch-screen interface, the camera is just 23.3mm at its slimmest point…

Travelling light no longer means compromising on picture quality with the Cyber-shot® DSC-RX100 camera, Sony’s new flagship compact camera.

Striking the ultimate balance of form and function, the stylish, aluminium-built RX100 camera inherits many advanced imaging features from Sony’s α range of A-mount and E-mount cameras, delivering beautiful still images, crisp full HD videos and a level of manual control and creativity unmatched by any other camera of its size…

Sony introduced the Cyber-shot HX50 camera – a powerful new compact featuring an impressive 30x optical zoom range and advanced 20.4 MP “Exmor R” CMOS image sensor. Measuring approximately 4.4”x2.6”x1.2” in size and weighing in at approximately 9.6 oz., it is the world’s smallest and lightest camera with 30x optical zoom capability.

“Despite the emergence of smart phone cameras in today’s market, the HX50V model gives photographers plenty of reason to invest in a dedicated pocket camera” said Patrick Huang, director of the Cyber-shot digital camera business at Sony Electronics…

Sony’s α NEX-F3 digital camera delivers professional quality photos with a compact, pocket-sized body, allowing consumers to explore the creative world of high-quality, interchangeable lens photography in a refreshingly fun and entertaining way.

The new NEX-F3 camera features the same space-saving mirrorless design as other models in Sony’s E-mount family as well as an advanced, 16.1 effective megapixel Exmor™ APS HD CMOS sensor, identical in size to sensors found in traditional DSLR cameras. The large sensor takes in more light during image capture, resulting in flawless, low-noise photographs and crisply detailed Full HD videos (60i/24p)…

Lightweight, easy to use and packed with a variety of useful features, the new Sony SLT-A37 camera is an ideal choice for consumers eager to explore the world of interchangeable lens DSLR photography.

The new α37 camera is the latest to feature Sony’s acclaimed Translucent Mirror Technology, which delivers a potent combination of fast shooting, non-stop phase detection autofocus and continuous live image preview during still and full HD video (60i/24p) shooting. This innovative technology also allows the new α37 camera to grab split-second action with a burst of sharply focused images…

Sony today announced a new 12-megapixel Cyber-shot® camera (model DSC-W220) that combines powerful imaging features with intelligence to make taking great pictures easy.

The entry-level W model has features that until now were only found in high-end models (DSC-W150 and DSC-W170), including Intelligent Scene Recognition and Dynamic Range Optimizer.

“This camera is perfect for customers who forget to change settings to the right scene mode, do not have the time to change settings or do not know what setting to use” said Karim Noblecilla, senior product marketing manager in the Digital Imaging Division at Sony Electronics…

Sony today introduced two new α cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology™, which achieves the highest-level of auto focus speed for both still image and movie shooting.

Translucent Mirror Technology™ provides performance previously unattainable with traditional DSLR technology. Using the new technology, theα55 andα33 models can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video—even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video…

Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new α NEX-7 camera. Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g)…

Sony today introduced an α (alpha) DSLR camera (model SLR-a560) that leverages Sony’s Exmor ™ APS HD CMOS sensor to make it easier for active shooters to get the best shot without missing a moment. Along with the a33 and a55 cameras (also announced today), the α560 model is one of the only DSLR cameras with Multi-frame Noise Reduction, Sweep Panorama™ mode, 3D Sweep Panorama and Full HD 1920x1080 60i video capture.

This 14.2 megapixel α560 camera offers the same features of its predecessor, the innovative α550, which introduced Quick AF Live View, 7fps continuous shooting and Auto HDR to the step-up DSLR class…