Sony is expanding the range and versatility of its Cyber-shot compact camera line with the introduction of three new “Exmor R” CMOS sensor equipped models – the WX300, HX300 and TX30 cameras.

Each of the new models features a unique, innovative design and a range of improved imaging technologies that make is easier than ever to capture the decisive action in all types of shooting environments ranging from low-light to outdoor scenes, underwater adventures and everything in between.

The slim, super-stylish Cyber-shot WX300 camera is the world’s smallest and lightest digital still camera that packs a powerful 20x optical zoom range…

Sony is adding high-definition movie recording to its digital camera line with the introduction of the Cyber-shot® DSC-T500 model.

This 10-megapixel camera features wide and full-screen 720p movie recording at 30 frames per second in fine, standard and VGA recording modes. This resolution is three times higher than standard-definition movies.

The movie function is based on the MPEG4 AVC/H.264 codec for video compression and stereo audio. Benefits of the format include high-quality video as well as small file sizes that are easy to download, upload and share…

For the first time, all the benefits of full-frame digital photography are available in a palm-sized compact camera.

The extraordinary new Sony Cyber-shot® DSC-RX1 digital camera packs an advanced 35mm full-frame 24.3 MP Exmor® CMOS sensor and exceptionally Carl Zeiss T*t 35mm f/2.0 fixed lens into a highly portable, lightweight camera body. Measuring approximately 4.5 inches wide by 3 inches tall and weighing just over a pound, it’s significantly smaller and lighter than any full-frame DSLR yet sacrifices nothing in terms of image quality, HD video quality or manual control…

Merging the creative power of a premium compact camera with the convenience and connectivity of today’s smartphones, Sony today introduced two “lens-style” QX series cameras that bring new levels of fun and creativity to the mobile photography experience.

The innovative Cyber-shot DSC-QX100 and DSC-QX10 models utilize Wi-Fi connectivity to instantly transform a connected smartphone into a versatile, powerful photographic tool, allowing it to shoot high-quality images and HD videos to rival a premium compact camera. It’s an entirely new and different way for consumers to capture and share memories with friends and family…

Combining a stylish, lightweight design and the freedom of interchangeable lenses with large-sensor image quality, speedy AF and the introduction of Wi-Fi capability, the new Sony α NEX-5R compact system camera offers all the benefits of DSLR-style imaging in a more convenient, portable package with added connectivity.

The NEX-5R camera features a newly-developed 16.1 effective megapixel Exmor® APS HD CMOS sensor - identical in size to sensors found in traditional DSLR cameras - combined with a powerful BIONZ® processor to assure richly detailed still images and crisp Full HD videos in all types of lighting conditions…

The NEX-5R camera features a newly-developed 16.1 effective megapixel Exmor

Sony has today introduced a variety of exciting Cyber-shot cameras that pack an extraordinary amount of imaging power and range into compact, travel-friendly packages.

The new line-up features the high-zoom H400 model, which is the world’s first compact camera with a long-reaching 63x optical zoom lens, as well as the HX400V and H300 models, which boast 50x and 35x optical zoom, respectively.

It also includes the new WX350 camera – the world’s smallest and lightest camera with a 20x optical zoom lens – and the competitively priced W800 model…

Sony’s new “H-Series” high-zoom Cyber-shot cameras make it easy to capture crisp, beautiful photos and HD videos from a variety of distances. Ideal for travel photography or simply capturing everyday content, the five new models include the DSC-HX200V, DSC-HX30V, DSC-HX20V, DSC-HX10V and DSC-H90 cameras.

The HX30V and HX20V models will each feature a new, ultra-thin 20x optical lens, which enhances zoom capabilities while still maintaining a small, compact body. Additionally, the HX30V will feature Wi-Fi® capabilities, allowing for seamless transfer of photos to compatible smartphones, tablets or televisions and sharing via popular social networking services…

Sony’s latest Cyber-shot compact camera, the W830 model, delivers fun and creative features in an ultra-compact body, making it easier than ever for consumers to capture high-quality images on-the-go. The new camera enters the Cyber-shot family as an ideal option for consumers looking for an easy-to-use “value” camera that’s also packed with advanced features and capabilities.

The sleek new camera features a high-resolution 20.1 MP CCD sensor paired with a versatile 8x Carl Zeiss optical zoom lens and powerful BIONZ processor, allowing it to shoot exceptionally detailed still images and 720p HD videos…

Sony is expanding its number of high performance Carl Zeiss® and G Series lenses with the addition of the new SAL1635ZA and SAL70400G models.

Vario Sonnar T* 16-35mm f/2.8 ZA Carl Zeiss Series Lens

The SAL1635ZA model is a super wide angle 16-35mm f/2.8 constant aperture zoom lens, well-suited for landscape, snapshot and indoor photography.

It is constructed of 17 lens elements in 13 groups, including an extra-low dispersion (ED) for exceptional clarity and center-to-edge resolution and a super ED glass element for much stronger correction of chromatic aberration or discoloration…

Sigma is pleased to announce the availability of its new Sigma 18-250mm F3.5-6.3 DC Macro OS HSM lens starting in July 2012. Pricing is still pending.

The addition of the 18-250mm F3.5-6.3 DC Macro OS HSM speaks to Sigma’s versatile product lineup with this multipurpose zoom lens that offers Optical Stabilization (OS)* and covers wide angle to telephoto to macro photography…