Leading the industry in innovation and design, Sony today unveiled two new Cyber-shot® digital still cameras (models DSC-TX5 and DSC-H55).

Slim enough to fit in your pocket or purse at less than an inch thin — about the size of a deck of cards — the TX5 is the world’s thinnest and smallest certified waterproof (up to 10 feet deep) digital still camera with Optical SteadyShot™ image stabilization and touch operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5-foot drop and dust proof…

Sony’s new α7 and α7R digital cameras are the world’s smallest full-frame interchangeable lens models. Highly anticipated by professional photographers and imaging enthusiasts alike, the two new cameras offer an unmatched combination of creativity, customizability and portability.

The α7R model features a 36.4 effective megapixel 35mm Exmor CMOS sensor – the highest resolution sensor in the history of Sony’s α line – with no optical low pass filter for added resolving power and increased image detail. The α7 model boasts an impressive 24.3 effective megapixel 35mm Exmor CMOS sensor and an innovative fast Hybrid AF system…

The newest additions to Sony’s Cyber-shot line of point-and-shoot cameras deliver powerful new features for consumers, ranging from 360 Sweep Panorama™ and image stabilization technologies to creative picture effects. These new entry-level cameras pack high performance into a compact body, allowing users to take high-quality, creative photos with ease.

The stylish and compact new lineup include the DSC-W610, DSC-W620 and DSC-W650 models.

The compact DSC-W610, DSC-W620 and DSC-W650 cameras feature Sony’s new 360 Sweep Panorama™ mode…

Sony today has introduced the versatile new DSC-WX220 and DSC-W810 cameras to its compact Cyber-shot line, offering consumers a variety of new ways to capture high-quality images and HD videos on-the-go.

The new pocket-sized DSC-WX220 model is extremely slim and compact, yet packs a ton of imaging punch thanks to its 18.2 megapixel Exmor R CMOS sensor and 10x optical zoom G Lens. The high-resolution sensor and versatile lens are paired with Sony’s powerful BIONZ X processor, ensuring that all images and full HD (1920×1080 @60p) videos are captured with exceptional detail and low noise…

Building on its lineup of acclaimed compact cameras, Sony Electronics has introduced a new addition to its popular Cyber-shot RX series – the pocket-sized RX100 III camera.

Based on the same sleek, stylish design as the existing RX100 and RX100 II models, the new RX100 III features a specially developed ZEISS Vario-Sonnar T 24-70mmF1.8-2.8 lens and adds a built-in OLED viewfinder with ZEISS T coating. The camera utilizes the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame α7, α7R and α7S models…

Sony is introducing its full-frame α (alpha) DSLR-A900 camera, aimed at serious photo enthusiasts looking for traditional SLR performance with the added benefits of digital photography.

It is designed to deliver ultra-fine picture quality with the world’s highest resolution, 24.6-megapixel, 35 mm full-frame CMOS sensor and fast image processing with a new dual BIONZ® processing engines. The camera is also the first to have a body-integrated image stabilization system for a full-frame sensor with Sony’s SteadyShot® Inside anti-shake system.

One look at the camera’s distinctive pentaprism and nostalgic body design will evoke its full-frame optical performance…

Sony today introduced two α (alpha) DSLR cameras with a new generation of Exmor™ CMOS sensors and BIONZ™ image processors, which make it easy for active shooters to get the best shot and capture clearer images—without missing their favorite moments.

The α550 (14.2 megapixels) and α500 (12.3 megapixels) cameras provide excellent picture quality, particularly in low-light scenarios. A new generation of Sony® Exmor CMOS image sensors employ new low-noise processing for high-quality pictures. The BIONZ image processor has color-noise reduction that helps achieve low noise up to ISO 12800, without sacrificing fine detail…

Sony today unveiled two new 16.2-megapixel Cyber-shot® digital still cameras that offer Full HD video shooting capability at the touch of a dedicated movie button. Recording video at 60 progressive frames per second (1920x1080 60p), both cameras can capture fast-moving action with exceptional smoothness and clarity.

The DSC-HX100V and DSC-HX9V Cyber-shot cameras are the company's first compact digital still cameras to include a 27mm Carl Zeiss® Vario-Sonar T* lens with 30x optical zoom and a 24mm Sony® G lens with 16x optical zoom (respectively) combined with full HD (1920 x 1080/60p) video capability…

Sony’s new α NEX-C3 is the world’s smallest, lightest interchangeable lens camera with an APS-C sized sensor.

Offered in a range of stylish colors, the NEX-C3 brings the promise of DSLR-quality photography to the millions of consumers looking to take professional-looking photos without the size and bulk of traditional DSLR cameras.

The NEX-C3 features an attractive new body design that combines a satisfyingly solid metal top casing with an easy-to-use streamlined grip shape…

Sony Electronics’ new α6000 camera pushes the limits of mirrorless camera innovation, boasting the world’s fastest AF performance at just 0.06 seconds.

The speedy new camera (model ILCE-6000) is also equipped with a high-resolution 24.3 MP image sensor and powerful BIONZ X processor. This powerful combination of features ensures that still images, full HD videos and all fleeting moments are captured in sharp focus and incredible detail…