In addition to the standard lens announced today, PENTAX has announced four accessory Q-mount lenses designed for exclusive use with the PENTAX Q – the world’s smallest, lightest interchangeable lens system camera (ILC). Each new lens is highly compact and lightweight with an optimized image circle to match the size of the Q’s CMOS image sensor. This new Q-mount lens series offers PENTAX Q users a comprehensive lens selection…

PENTAX announced three new digital cameras with designs so unique that not one can be labeled as “just another silver digital camera.”

Most unique is the slim and stylish PENTAX Optio I-10 with a design inspired by the classic look of film SLR cameras. This head-turning first model in the new Optio I line features a flash unit and speaker in the upper mid-section of the SLR-shaped body while the camera’s front panel is embellished with high quality leatherette texture and the classic PENTAX logo placed front and center…

PENTAX announced the PENTAX O-GPS1 unit designed for recent PENTAX digital SLR cameras. This new, versatile, weather-resistant GPS unit tracks both basic geographical and celestial body location data for earthbound and astrophotography purposes.

Mounted on the hot shoe of select PENTAX digital SLR cameras,* the O-GPS1 unit records latitude, longitude, altitude, and universal time coordinated (UTC) of shooting locations with captured images. Image files with this GPS data may be used to track shooting locations and review location data on a personal computing device. The GPS location data also helps sort and file recorded images…

PENTAX has announced the eleventh generation PENTAX Optio waterproof digital camera built for rugged adventure in every way. The PENTAX Optio W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features an inventive Digital Microscope mode with LED lighting to capture small but intriguing subjects. Designed with the look of mountaineering equipment, the Optio W90 kit includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear.

Adventure photography doesn’t get any better than this…

Focused on the premise that photography is an extremely personal choice, PENTAX has announced two unique compact cameras that allow owners to be themselves.

The new PENTAX Optio RS1000 is easy to use and may be dressed to match the personality and style of its owner. This cosmetically customizable digital camera features a removable faceplate to hold interchangeable skins of any personal design…

PENTAX announced the infinitely customizable Optio RS1500 digital compact camera. The new PENTAX Optio RS1500 is easy to use and easy to dress to match the personality and style of its owner. This cosmetically customizable digital camera features a new removable PENTAX-original faceplate system featuring a no-hassle screwless faceplate design and interchangable lens ring snap (choice of orange or black included) to hold custom skins of any personal choice or design. Now, users may change the camera’s appearance in three easy steps without the need for additional tools.

The design possibilities for the Optio RS1500 are infinite…

PENTAX announced the PENTAX Optio S1 digital compact camera with advanced, easy-to-use features and an eye-catching, gem-like finish. Available in striking Chrome or a glossy Black or Green, the Optio S1 is a fashionable and elegant digital camera with an ultralight body featuring:

• A high resolution 14 megapixel sensor for exceptional image detail.

• Wide angle 5X optical zoom lens (28-140mm) for flexible image framing.

• Ample 2.7 inch LCD for easy capture and playback of images and video…

HOYA Corporation (“HOYA”) and Ricoh Company, Ltd. (“Ricoh”) hereby announce that pursuant to decisions by the President and CEO of HOYA and Representative Director of Ricoh, respectively, HOYA and Ricoh have executed an agreement as of today to transfer HOYA’s PENTAX Imaging Systems Business (the business of developing, manufacturing and selling optical instruments such as digital cameras and replacement lenses, digital camera accessories, security camera-related products, and binoculars) (the “PENTAX Imaging Systems Business”) to Ricoh…

PENTAX announced the Optio RZ18 digital compact camera. Featuring a slim, lightweight body, the new model offers a powerful 18X optical zoom lens covering focal lengths from 25mm wide angle to 450mm super-telephoto (in the 35mm format). The Optio RZ18 is the latest addition to the RZ zoom lens series, which provides photographers simple, effortless shooting of a wide variety of subjects and occasions, from travel and landscape to action and spectator sports…

A bold, new waterproof digital camera jumped into the swimming pool today. PENTAX announced the Optio WS80, the newest contender in the durable, affordable digital camera category.

Available in two bold, his-and-her’s designs, the water and dustproof Optio WS80 is a perfect choice for travel, outdoor activities and families. Featuring a 10 megapixel CCD and a 5X internal optical zoom housed in a slim, palm-sized body that is less than an inch thick, the Optio WS80 has a large 2.7 inch LCD with 230,000 dot resolution for easy composition…