Building on its lineup of acclaimed compact cameras, Sony Electronics has introduced a new addition to its popular Cyber-shot RX series – the pocket-sized RX100 III camera.

Based on the same sleek, stylish design as the existing RX100 and RX100 II models, the new RX100 III features a specially developed ZEISS Vario-Sonnar T 24-70mmF1.8-2.8 lens and adds a built-in OLED viewfinder with ZEISS T coating. The camera utilizes the same high-resolution 20.1 MP 1.0-type back-illuminated CMOS image sensor as the existing RX100II model, and adds the powerful BIONZ X processor featured in several high-end Sony cameras including the full-frame α7, α7R and α7S models…

With an exceptionally slim and stylish design, Sony’s new DSC-TX55 Cyber-shot camera makes it easy to capture any moment with high-quality still photos, full high-definition video and amazing 3D images, providing consumers with the ultimate in creative control of their photos and videos.

The DSC-TX55 camera features a range of innovative new technologies, including “By Pixel Super Resolution” technology, which boosts the cameras’ zoom range to a virtual 10x without losing quality at the image sensor’s maximum resolution (16.2 million pixels)…

With a focus on making photo sharing easier and more convenient, Sony today introduced the world’s first Wi-Fi® enabled digital camera that uploads photos and videos to Web sites through any public hotspot due to its built-in Web browser.

The new Cyber-shot DSC-G3 digital still camera answers one of the most pressing needs for photo enthusiasts: how to share those amazing photos and video clips of family, friends and events as soon as you shoot. The Cyber-shot camera makes it easy to upload images and video directly to popular photo and video sharing sites wherever a Wi-Fi connection is available…

Sony is adding high-definition movie recording to its digital camera line with the introduction of the Cyber-shot® DSC-T500 model.

This 10-megapixel camera features wide and full-screen 720p movie recording at 30 frames per second in fine, standard and VGA recording modes. This resolution is three times higher than standard-definition movies.

The movie function is based on the MPEG4 AVC/H.264 codec for video compression and stereo audio. Benefits of the format include high-quality video as well as small file sizes that are easy to download, upload and share…

Sony has today introduced a variety of exciting Cyber-shot cameras that pack an extraordinary amount of imaging power and range into compact, travel-friendly packages.

The new line-up features the high-zoom H400 model, which is the world’s first compact camera with a long-reaching 63x optical zoom lens, as well as the HX400V and H300 models, which boast 50x and 35x optical zoom, respectively.

It also includes the new WX350 camera – the world’s smallest and lightest camera with a 20x optical zoom lens – and the competitively priced W800 model…

Sony’s new “H-Series” high-zoom Cyber-shot cameras make it easy to capture crisp, beautiful photos and HD videos from a variety of distances. Ideal for travel photography or simply capturing everyday content, the five new models include the DSC-HX200V, DSC-HX30V, DSC-HX20V, DSC-HX10V and DSC-H90 cameras.

The HX30V and HX20V models will each feature a new, ultra-thin 20x optical lens, which enhances zoom capabilities while still maintaining a small, compact body. Additionally, the HX30V will feature Wi-Fi® capabilities, allowing for seamless transfer of photos to compatible smartphones, tablets or televisions and sharing via popular social networking services…

Sony today unveiled five new Cyber-shot® digital still cameras that make it easy to get DSLR-like quality still images, stunning 3D photos and high-quality full HD videos.

Sony has designed five new innovative 16.2-megapixel Cyber-shot cameras (models DSC-TX100V, DSC-TX10, DSC-HX7V, DSC-WX10 and DSC-WX9) that are the world’s first compact digital still cameras to include 3D Still Image mode for taking 3D images using only one lens and imager. They also have innovative Dual Rec (record) technology, for taking still photos during video capture. The DSC-TX100V camera is the world’s first compact digital still camera to include full HD (1920 x 1080/60p) video capability…

With the ability to deliver impressive, high-resolution images while underwater, outside or inside, during both day and night, Sony’s slim new line of Cyber-shots represent the ultimate in versatility for the compact camera space. Four new models announced today include the DSC-WX150, DSC-W690, DSC-TX66 and DSC-TX20 models.

The DSC-WX150 and DSC-W690 models are the world’s thinnest 10x optical zoom cameras – slimmer than any other 10x compact cameras currently offered in market (measured at slimmest part excluding lens)…

Sony Electronics is helping more children smile through its support of the worldwide children’s medical charity Operation Smile.

Sony is commencing a retail promotion for Sony Cyber-shot® cameras featuring Smile ShutterTM technology at Sony Style® Stores, Sonystyle.com, and other participating retailers for the month of August.

Through this effort, the company will make a $100,000 donation to the organization. The funds will be used to provide free physical examinations and reconstructive surgeries for children suffering from cleft lips, cleft palates and other facial deformities…

Sony today unveiled two new Cyber-shot® digital still cameras (models DSC-TX9 and DSC-WX5) that are the world’s smallest 3D cameras, capturing 3D images with a single lens system using a sweeping motion…