Sony took the wraps off two new Cyber-shot® digital still cameras today that create a new standard of mobility with technologies that answer consumers’ on-the-go needs.

Sony has designed two new innovative Cyber-shot cameras (models DSC-HX5V and DSC-TX7) that are the world’s first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability. They are also the world’s smallest and thinnest AVCHD capable cameras…

Sony’s newest Cyber-shot compact cameras deliver a range of powerful, high-end capabilities at attractive prices, making it easier than ever for consumers to shoot and share all of their precious memories.

The five new models — WX80, W730, W710, TF1 and H200 cameras – share a variety of new features for the Cyber-shot line including a new Advanced Flash which boosts the cameras sensitivity and extends the effective range of the flash. This is especially useful in low-light situations like party shots, indoors or dusk where built-in flashes have historically struggled to reach far-away subjects and capture all important details of a scene…

Sony is expanding the range and versatility of its Cyber-shot compact camera line with the introduction of three new “Exmor R” CMOS sensor equipped models – the WX300, HX300 and TX30 cameras.

Each of the new models features a unique, innovative design and a range of improved imaging technologies that make is easier than ever to capture the decisive action in all types of shooting environments ranging from low-light to outdoor scenes, underwater adventures and everything in between.

The slim, super-stylish Cyber-shot WX300 camera is the world’s smallest and lightest digital still camera that packs a powerful 20x optical zoom range…

Sony today announced two new Cyber-shot® cameras (DSC-TX1 and DSC-WX1 models) that provide unprecedented advances in low-light performance with approximately twice the sensitivity of cameras with traditional image sensors.

These Cyber-shot cameras are the first to employ Sony’s new “Exmor R” back illuminated CMOS sensor technology to improve shooting in low-light scenarios, enhancing image clarity and drastically reducing grain…

Travelling light no longer means compromising on picture quality with the Cyber-shot® DSC-RX100 camera, Sony’s new flagship compact camera.

Striking the ultimate balance of form and function, the stylish, aluminium-built RX100 camera inherits many advanced imaging features from Sony’s α range of A-mount and E-mount cameras, delivering beautiful still images, crisp full HD videos and a level of manual control and creativity unmatched by any other camera of its size…

Sony today announced a new 12-megapixel Cyber-shot® camera (model DSC-W220) that combines powerful imaging features with intelligence to make taking great pictures easy.

The entry-level W model has features that until now were only found in high-end models (DSC-W150 and DSC-W170), including Intelligent Scene Recognition and Dynamic Range Optimizer.

“This camera is perfect for customers who forget to change settings to the right scene mode, do not have the time to change settings or do not know what setting to use” said Karim Noblecilla, senior product marketing manager in the Digital Imaging Division at Sony Electronics…

Leading the industry in innovation and design, Sony today unveiled two new Cyber-shot® digital still cameras (models DSC-TX5 and DSC-H55).

Slim enough to fit in your pocket or purse at less than an inch thin — about the size of a deck of cards — the TX5 is the world’s thinnest and smallest certified waterproof (up to 10 feet deep) digital still camera with Optical SteadyShot™ image stabilization and touch operation. Additionally, the 10.2 megapixel model is Sony’s first digital still camera with an “Exmor R” CMOS sensor that is also certified to be freeze proof down to 14 degrees Fahrenheit, shockproof up to about a 5-foot drop and dust proof…

The newest additions to Sony’s Cyber-shot line of point-and-shoot cameras deliver powerful new features for consumers, ranging from 360 Sweep Panorama™ and image stabilization technologies to creative picture effects. These new entry-level cameras pack high performance into a compact body, allowing users to take high-quality, creative photos with ease.

The stylish and compact new lineup include the DSC-W610, DSC-W620 and DSC-W650 models.

The compact DSC-W610, DSC-W620 and DSC-W650 cameras feature Sony’s new 360 Sweep Panorama™ mode…

Sony today has introduced the versatile new DSC-WX220 and DSC-W810 cameras to its compact Cyber-shot line, offering consumers a variety of new ways to capture high-quality images and HD videos on-the-go.

The new pocket-sized DSC-WX220 model is extremely slim and compact, yet packs a ton of imaging punch thanks to its 18.2 megapixel Exmor R CMOS sensor and 10x optical zoom G Lens. The high-resolution sensor and versatile lens are paired with Sony’s powerful BIONZ X processor, ensuring that all images and full HD (1920×1080 @60p) videos are captured with exceptional detail and low noise…

Building on its lineup of acclaimed compact cameras, Sony is introducing two new additions to the Cyber-shot RX series– the RX100 II and RX1R models.

Based on the same sleek, stylish design as the existing RX100 model, the new RX100 II features a new 1-inch back-illuminated CMOS sensor, enhanced system expandability and adds Wi-Fi convenience with NFC One-Touch compatibility. With an identical camera body and design as the existing RX1 camera, the new special edition RX1R model has had its optical low pass filter removed for increased resolution and detail…