Today, Nikon Inc. introduced the AF-S NIKKOR 800mm f/5.6E FL ED VR super-telephoto lens and AF-S NIKKOR 18-35mm f/3.5-4.5G ED ultra-wide-angle zoom lens, designed to assist FX-format photographers in capturing their subjects with clarity and precision. Specifically engineered for sports, wildlife and photojournalists, the 800mm f/5.6 offers the longest focal length of any NIKKOR autofocus (AF) lens, affording photographers the opportunity to get closer to their subject with extreme telephoto capability…

Canon today announced the addition of two new cameras to its PowerShot line-up: The PowerShot SX600 HS and the PowerShot ELPH 340 HS digital cameras. The PowerShot SX600 HS camera packs an impressive 18x optical zoom and 16-Megapixel High-Sensitivity CMOS sensor into a beautifully sleek, compact and portable body so capturing close-up photos with high-image clarity is easy and stylish. The PowerShot ELPH 340 HS camera offers outstanding optical performance and versatility with a 12x optical zoom lens and16-Megapixel High-Sensitivity CMOS sensor…

Named after famous Japanese poet Ono no Komachi, who was renowned for her beauty, the E-420 Komachi Kit certainly lives up to its namesake. The new limited-edition kit caters to those looking for amazing image quality in a small and light digital SLR (single lens reflex) camera with an elegant design.

The kit couples the world’s smallest DSLR – the E-420 and the ED 25mm f2.8 Zuiko Digital Lens – with a fitted, hand-made brown leather case and strap designed with a fashionable retro look. A camera that is not only stylish, but also easy to use and carry. The kit also includes a 1GB CompactFlash memory card…

Continuing to revolutionize the digital camera market, Canon U.S.A., Inc. today announced the introduction of a new flagship PowerShot model, the PowerShot G1 X, in addition to two stylish PowerShot ELPH models, the ELPH 520 HS and ELPH 110 HS. The PowerShot G1 X camera will feature a 1.5-inch, 14.3-megapixel CMOS sensor, the largest sensor to date for a PowerShot model, delivering approximately nine times more light sensitivity and helping to produce amazing depth-of-field and high-quality images in tough low-light conditions…

Canon is proud to introduce a new flagship model to its popular EOS Rebel line, the EOS Rebel T5i Digital SLR Camera. The incredible image quality and performance starts with an 18 megapixel CMOS (APS-C) sensor and Canon's superb DIGIC 5 Image Processor.

Combined with an extensive ISO range of 100-12800 (expandable to 25600 in H mode), the EOS Rebel T5i boasts crisp, detailed images, even in low-light conditions. With a continuous shooting speed of up to 5.0 frames per second (fps) united with 9 all cross-type AF focus points, the new EOS Rebel T5i allows photographers the opportunity to shoot with ease, even in challenging shooting situations…

Panasonic’s new compact LUMIX DMC-SZ3 is packed with features to cater for any photographer, whether looking to capture family and friends, vacation scenery or a night on the town. With an impressive 10x Optical Zoom LEICA DC lens, 20x digital intelligent zoom, 25mm wide angle lens, 10fps (frames per second) burst shooting and 12 creative effects, all packed into a sleek slim design, the SZ3 is every photographer’s friend.

Impressive zoom features

The Panasonic DMC-SZ3 may be small and slim, but certainly outperforms its size when zoom is required…

Sony Electronics’ new α6000 camera pushes the limits of mirrorless camera innovation, boasting the world’s fastest AF performance at just 0.06 seconds.

The speedy new camera (model ILCE-6000) is also equipped with a high-resolution 24.3 MP image sensor and powerful BIONZ X processor. This powerful combination of features ensures that still images, full HD videos and all fleeting moments are captured in sharp focus and incredible detail…

Today, Nikon Inc. announced the D3000 digital SLR camera, an affordable answer for users looking to experience the superiority of digital SLR photography or enthusiasts seeking a capable, compact D-SLR. The 10.2-megapixel D3000 has features that make it easier than ever to take great pictures, including the new Guide Mode, which lends a smart helping hand to new D-SLR users, and an extensive Retouch Menu, enabling consumers to edit photos, even without a computer…

Today, Nikon Inc. announced the COOLPIX P7800, the latest addition to Nikon’s Advanced Performance COOLPIX lineup that offers Nikon’s optical excellence and versatile high-performance features in a portable, compact body. Equipped with both automatic and advanced features, the P7800 presents a high-powered and intuitive option for those who want superior image quality and performance, without sacrificing creative control…

Panasonic today announces pricing for its LUMIX DMC-SZ7, DMC-SZ1, DMC-FH8, DMC-FH6 and DMC-S2 digital cameras, all of which will be available early March 2012. All five compact digital camera models are an ideal balance of style and performance while featuring High Definition (HD) video recording-capabilities as well as Panasonic’s popular iA mode, making it easy for users to capture high-quality images with just the click of a button…