Today, Nikon Inc. announced the new COOLPIX S6500, the latest addition to Nikon’s extensive line of COOLPIX cameras. The Nikon COOLPIX S6500 comes equipped with a 12x optical zoom, a 16-megapixel backside illuminated (BSI) CMOS sensor and a variety of user-friendly features, including five new Glamour Retouch effects, all packed into a slim, stylish camera body. In addition to an extensive feature set, the COOLPIX S6500 features built-in Wi-Fi connectivity that allows users to transfer images and HD movies from their camera directly to a compatible smart device through the Wireless Mobile Utility application, for easy sharing with others…

Nikon Inc. today announced the AF-S NIKKOR 50mm f/1.8G lens, a fast, compact lens that affords photographers the versatility of the classic 50mm focal length and the benefits of a fast aperture for photos and D-movies. Whether a new D-SLR enthusiast or a seasoned pro, users will appreciate the tack-sharp image quality, extreme low-light performance, shallow depth of field and Nikon core technologies that improve upon the original to make a great lens even better…

Invoking the NIKKOR legacy of unparalleled optics innovation, Nikon Inc. today unveiled three new high power super-zoom COOLPIX digital cameras, including the new COOLPIX P500 with a 36x zoom, the longest zoom ever integrated into a COOLPIX camera. For consumers who desire slim zoom or affordable telephoto, Nikon has also announced the new COOLPIX S9100 and L120 cameras to address the need for versatile, high performance compact cameras with easy-to-use functionality.

Whether capturing photos or HD video up close or from afar, Nikon’s new super-zoom COOLPIX cameras are ideal for cramped quarters or the great outdoors…

Today, Nikon Inc. introduced two budget friendly additions to its COOLPIX line that offer a compact, intuitive design for value-seeking consumers who want to capture high quality stills and HD video. With an emphasis on simplicity, alongside helpful in-camera editing and shooting controls, the new COOLPIX S5200 and COOLPIX L28 are ideal for capturing life’s everyday moments, anytime, anywhere.

“Nikon’s newest COOLPIX cameras combine Nikon’s renowned image quality and superior technology in conveniently slim bodies for those who love to share their memories,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience…

Today, Nikon Inc. introduced four new digital cameras to the COOLPIX S-Series lineup to address the unique lifestyle and needs of the social user who cares about the quality of the images they take and share. The new COOLPIX S-Series puts the “fun” in functionality by delivering enhanced zoom ranges and new ways to share photos and High Definition (HD) video, while being backed by Nikon core technologies like Vibration Reduction (VR) and EXPEED C2™ digital image processing…

Today, Nikon Inc. announced the addition of a new flagship speedlight, the powerful and capable SB-910 speedlight. Building on the versatility of Nikon’s Creative Lighting System (CLS), the SB-910 incorporates an enhanced intuitive operating system and graphic user interface (GUI). The SB-910 speedlight comes equipped with a wide zoom range covering the most popular focal lengths as well as FX/DX-format identification that optimizes zoom settings based on the camera body. This new speedlight also provides more efficient battery usage as well as an enhanced Thermal Cut-Out function…

Nikon Inc. today announced the D3X, an FX-format digital SLR featuring extreme 24.5-megapixel resolution and superb low-noise capabilities, which provides professional photographers with commercial-quality image performance in a familiar and extraordinarily versatile D-SLR form factor. In conjunction with the groundbreaking Nikon FX-format D3, the D3X tops off a collection of flagship level, rugged, professional caliber digital single lens reflex cameras engineered to excel in all types of professional photographic disciplines from photojournalism and sideline sports, to commercial in-studio applications…

Today, Nikon Inc. announced the wide-angle AF-S NIKKOR 28mm f/1.8G, a fixed focal length lens with a large maximum aperture to carry on the legacy of superior NIKKOR imaging technology for enthusiasts and professionals. With a large maximum aperture of f/1.8 and Nikon’s exclusive Nano Crystal Coat to reduce ghost and flare, the 28mm FX-format lens offers stunning sharpness and versatility for both photos and HD video…

Nikon Inc. today introduced the new lightweight and versatile AF-S DX Micro NIKKOR 40mm f/2.8G lens to provide Nikon DX-format shooters macro capabilities at an affordable price point. Ideal for intimate details or general portraiture, the new AF-S DX Micro NIKKOR 40mm f/2.8G lens has a minimum focusing distance of just 0.53 feet (6.4 inches) to allow users to capture extreme close-up photographs and High Definition (HD) video with a life-size 1:1 reproduction ratio…

Today, Nikon Inc. introduced both the COOLPIX AW110 and COOLPIX S31, two innovative yet durable compact cameras for those who want to preserve every fun and action-packed moment as well as share them with friends and family.

Waterproof, shockproof and freezeproof, the rugged AW110 is built to handle the elements, whether hiking up a mountain, hitting the slopes or riding the surf. Nikon’s newest tough camera also offers built-in Wi-Fi connectivity for sharing, Full HD 1080p video capabilities and a slew of advanced features that adventurers covet, including GPS and underwater shooting modes…