Today, Nikon Inc. announced the two newest additions to the Nikon 1 System of compact interchangeable lens cameras, the Nikon 1 J4 and Nikon 1 S2; each providing outstanding speed and innovative tools for those ready to take their photography and creativity to new heights. Whether seeking an advanced camera when leaving the D-SLR at home, looking to upgrade from a point-and-shoot camera or stepping up from a smartphone, both the J4 and S2 are compact yet feature-packed options capable of capturing beautiful images and HD videos that can easily be shared with friends and family…

Today, Nikon Inc. announced the new Nikon 1 V3, a compact, yet powerful addition to the Nikon 1 Advanced Camera with Interchangeable Lens System. Designed to make no sacrifices when it comes to speed, performance and image quality, the blazing fast V3 sports an impressive Hybrid AF system and the world’s fastest continuous shooting frame rate at 20 frames-per-second (fps) with full autofocus, a speed that outpaces even pro D-SLR cameras…

Today, Nikon Inc. announced the world’s first waterproof, shockproof interchangeable lens camera, the Nikon 1 AW1. Also designed to be freezeproof, the durable and versatile AW1 thrives in harsh environments while delivering the high-performance features and incredible image quality that thrill-seeking families need to capture every moment and memory. By land or by sea, from the tropics to snowy peaks, this newest addition to the Nikon 1 Advanced Camera with Interchangeable Lens System (ACIL) is equipped with outdoor friendly features to capture amazing photos and stunning Full HD video…

Today, Nikon Inc. introduced the newest addition to the acclaimed Nikon 1 system, the 1 NIKKOR 32mm f/1.2 lens, a fast medium-telephoto offering for photographers who appreciate the speed and portability of the Nikon 1 System. With a fixed focal length of 32mm and a maximum aperture of f/1.2, the new 32mm lens is the fastest in the ever expanding 1 NIKKOR lens lineup. An ideal lens for portraiture, the 1 NIKKOR 32mm f/1.2 lens is capable of rendering breathtaking images that capture every detail…

Today, Nikon Inc. introduced the compact COOLPIX S3500, an affordable yet stylish point-and-shoot ready to help users easily capture high-quality images and HD videos. Compact enough for travel without sacrificing performance, Nikon’s newest S-series addition supports the simple capture of beautiful, sharp images in a wide variety of settings, from indoors to out on the town. The COOLPIX S3500 offers an upgraded feature set that includes a new 20.1-megapixel sensor, a 7x optical zoom NIKKOR lens and lens-shift Vibration Reduction (VR) technology to help to ensure vibrant and sharp images…

Today, Nikon Inc. announced the wide-angle AF-S NIKKOR 28mm f/1.8G, a fixed focal length lens with a large maximum aperture to carry on the legacy of superior NIKKOR imaging technology for enthusiasts and professionals. With a large maximum aperture of f/1.8 and Nikon’s exclusive Nano Crystal Coat to reduce ghost and flare, the 28mm FX-format lens offers stunning sharpness and versatility for both photos and HD video…

Today, Nikon Inc. announced the addition of the new AF-S NIKKOR 85mm f/1.8G FX-format lens to its legendary line of NIKKOR lenses. The new 85mm is a fast, fixed focal-length lens with medium telephoto capabilities and a large maximum aperture of f/1.8 that is capable of performing a wide variety of imaging tasks with amazing sharpness and clarity…

Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies…

Nikon Inc. today announced the AF-S NIKKOR 50mm f/1.8G lens, a fast, compact lens that affords photographers the versatility of the classic 50mm focal length and the benefits of a fast aperture for photos and D-movies. Whether a new D-SLR enthusiast or a seasoned pro, users will appreciate the tack-sharp image quality, extreme low-light performance, shallow depth of field and Nikon core technologies that improve upon the original to make a great lens even better…

Nikon Inc. today announced the AF-S DX NIKKOR 35mm f/1.8G lens, which is the first fixed focal length, fast-aperture DX-format lens that affords photographers superb image quality along with the creative possibilities and versatility of the classic 50mm focal length (FX-format equivalent of 52mm). When mounted on a DX-format camera body, it enables photographers to document their world with a lens that produces a picture angle similar to the field of vision as seen through the human eye…