PENTAX redefines the entry-level digital SLR category with the introduction of the K-x digital SLR. This latest PENTAX camera offers high-end features including Live View and HD video. And, since there’s no rule that SLR cameras must come in black only, the K-x will be available in a choice of white or black, as well as special, limited edition red and navy.

Priced at $649.95 USD (for body with DA L 18-55mm lens), the extremely compact and lightweight PENTAX K-x forges ahead on the trail initiated by the popular PENTAX K2000…

Panasonic is proud to introduce the new DMC-FZ1000 (FZ1000) that boasts a 1-inch, High Sensitivity MOS Sensor and 4K video recording capability as the latest member of the popular LUMIX FZ series.

A newly developed LEICA DC VARIO-ELMARIT 16x optical zoom lens is integrated that achieving high resolution edge to edge. It also produces stunningly beautiful defocus together with the large-sized MOS Sensor…

Panasonic today introduces two slim and stylish digital cameras to its highly-successful LUMIX FH-Series. The ultra-compact 16.1 megapixel LUMIX DMC-FH5 and 14.1 megapixel LUMIX DMC-FH2 both feature newly-developed retractable, high-quality 28mm wide-angle LEICA DC lenses with a 4x optical zoom. With the new retractable lens, the LUMIX FH5 and LUMIX FH2 have approximately 20% slimmer profiles than their predecessors, while still maintaining exceptional performance. Both models also record 1280 x 720p High Definition (HD) video…

Casio America, Inc. and its parent company, Casio Computer Co., Ltd., announced today the addition of the entry-level EX-Z16 to its EXILIM® family of digital cameras. Marrying Casio’s sleek design with a host of easy-to-use capabilities – including Easy Mode, YouTube™ capture and a simplified user interface – the EX-Z16 makes taking great pictures amazingly simple.

This newest member of the EXILIM family boasts superb 12MP image quality, as well as 3x optical and 4x digital zoom capabilities…

Panasonic announced today the newest addition to its popular LUMIX FZ-Series digital cameras. The LUMIX DMC-FZ40, a feature-packed, hybrid digital camera, combines a powerful 24x optical zoom* and creative manual operations to offer photographers of all levels the opportunity to take crisp, artistic photos and High Definition (HD) videos. This 14.1-megapixel model features a 25mm ultra-wide angle LEICA DC VARIO-ELMARIT lens and a new image processing system which achieves high picture quality for both still images and videos. The LUMIX FZ40 joins the Panasonic LUMIX FZ100, also introduced today…

Today, Panasonic announced the new LUMIX DMC-FP8 digital camera as part of its new FP-Series, which pursues excellence in both design and function. The LUMIX FP8, with 12.1 megapixels, features a high-quality 28mm wide-angle, 4.6x Leica DC lens with folding optics* - encased in a futuristic-looking stylish body.

In addition to its unique design, the FP8 also features advanced functions including high-speed Auto Focus (AF) and Panasonic’s Intelligent Auto (iA) suite of technologies. With a fast AF, combined with a high-speed start-up of only 0.95 seconds, the FP8’s fast response catches even the most fleeting shots…

PENTAX announced the latest model in the manufacturer’s megazoom digital camera line: the PENTAX X90. Featuring an extra-wide zoom, longer battery life than its predecessor and an electronic viewfinder, the X90 delivers effortless picture-taking in a wide variety of situations to photographers of all levels. The key feature of the PENTAX X90 is the 26X megazoom, super-telephoto lens (26-676mm equivalent) also designed with a Macro mode that focuses to less than one inch away to capture images of subjects that are near or far…

Nikon Inc., today introduced the new medium telephoto AF-S DX Micro NIKKOR 85mm f/3.5G ED VR lens designed specifically for extreme close-up photography, yet perfectly suited for portrait, nature, and general imaging as well. Focusing as close as 0.9 ft., this new 85mm Micro lens allows photographers to capture breathtaking close-up images with life-size reproduction ratios up to 1:1, helping to ensure that even the subtlest of subject detail is reproduced faithfully…

Seoul, Korea - July 14, 2009 – Samsung Digital Imaging Company today extended its PL-Series of easy-to-use, compact digital cameras with the introduction of the new PL70(SL720) and PL55(SL502). Offering 12.2 mega-pixels, 5x optical zooms and eye-catching style, the new PL70(SL720) and PL55(SL502) are the perfect cameras for consumers looking to capture all those important memories with easy and simple use.

“These are two of the most full-featured compact digital cameras on the market,” said Choong Hyun Hwang, vice president of Strategic Marketing at Samsung Digital Imaging Company…

Sony has announced three new additions to its line of E-mount interchangeable lenses, including a versatile mid-range zoom (16-70mm F4) by Carl Zeiss, a power-zoom G lens (18-105mm F4) optimized for video – Sony’s first ever G Lens for E-mount cameras – as well as a new black finish option for the popular 50mm F1.8 portrait lens.

The ever-growing family of E-mount interchangeable lenses now totals 18 different models from Sony, Carl Zeiss and now G lenses, giving shooters an impressive selection of creative tools to enhance their photography…