Today, Nikon Inc. introduced the AF-S NIKKOR 800mm f/5.6E FL ED VR super-telephoto lens and AF-S NIKKOR 18-35mm f/3.5-4.5G ED ultra-wide-angle zoom lens, designed to assist FX-format photographers in capturing their subjects with clarity and precision. Specifically engineered for sports, wildlife and photojournalists, the 800mm f/5.6 offers the longest focal length of any NIKKOR autofocus (AF) lens, affording photographers the opportunity to get closer to their subject with extreme telephoto capability…

Panasonic is proud to introduce a super slim digital compact camera with a LVF (Live View Finder) featuring a powerful 30x optical zoom (35mm equivalent: 24-720mm) for the latest flagship of the popular ZS series. The pocket-sized high performance ZS range has won worldwide popularity for its versatile lens that covers ultra wide-angle to telephoto and high quality image recording capability of both still and video. The new DMC-ZS40 makes significant upgrades especially in functions for more advanced photography such as a Control Ring, RAW compatibility and Focus Peaking…

The new Nikon Df is a modern classic designed for those who have felt a connection to their camera, who revel in the idea of going out to photograph an unfamiliar location, and who know the effort and ultimate satisfaction that is part of getting the shot. Announced today, the Nikon Df is a unique, advanced-level D-SLR that harmonizes Nikon heritage and modern performance in a lightweight and very capable FX-format camera.

The new Df pays homage to the enduring style and controls of Nikon’s distinguished “F” series of 35mm film cameras, yet features technology similar to Nikon’s professional flagship D4 D-SLR…

Joining the acclaimed α7 and α7R family of the world’s smallest full-frame interchangeable lens cameras, Sony’s new α7S model puts extraordinary sensitivity, low noise and spectacular 4K video quality into the hands of professional photographers and videographers.

The innovative α7S camera features a newly developed, 12.2 effective megapixel 35mm Exmor CMOS sensor paired with a powerful BIONZ X image processor, allowing it to shoot at a sensitivity range of ISO 50 – 409600 with unprecedented dynamic range and low noise…

Sony’s new Cyber-shot RX10 camera adds a high-zoom model to its premium line of Cyber-shot RX series cameras.

The new camera features a 1.0-type, 20.2 effective megapixel back-illuminated CMOS sensor combined with an impressive 24-200mm (35mm equivalent) F2.8 Carl Zeiss Vario Sonnar T* zoom lens to deliver the ultimate combination of performance and versatility in a high-zoom camera, giving photographers the ability to shoot impressive high-resolution still images and crisp, clear full HD videos with ease…

Sony Electronics has today introduced another exciting addition to its full-frame α7 lineup, the α7II (model ILCE-7M2).

The new mirrorless interchangeable lens camera is the world’s first full-frame camera to feature 5-axis image stabilization, allowing it to compensate for camera movement in five different directions to produce extremely sharp handheld images.

The α7II model is equipped with a 24.3 effective megapixel 35mm full-frame sensor and adds 30% faster AF responsiveness, enriched video shooting capabilities, redesigned ergonomics and more…

Panasonic is proud to introduce the DMC-SZ8, a new digital compact camera with a 12x optical zoom and Wi-Fi connectivity.

The versatile 24mm ultra wide angle lens with a powerful 12x optical zoom (equivalent to 24mm to 288mm on a 35mm camera) features the Intelligent Zoom function, making it possible to extend the zoom up to 24x by combining digital zoom with less deterioration of image quality. The Optical Image Stabilizer can effectively suppress hand movement which tends to occur when shooting with a long zoom.

The image processing by the 16-megapixel CCD sensor and the Venus Engine excels not only in picture quality but also in its processing speed…

PENTAX announced the addition of a second lens for the 645D Medium Format digital camera. As the second model of the 645D lens series, the smc PENTAX D FA 645 25mm F4 AL [IF] SDM AW is designed as an ultra-wide-angle lens that features PENTAX-original optics optimized for high-quality digital photography to assure exceptional image- performance as well as dependable dustproof, weather-resistant construction for active outdoor photographers.

Offering a focal length of approximately 19.5mm in the 35mm format (or approximately 15.5mm when mounted on a PENTAX 645-format film SLR camera body), this new lens provides the widest perspective of all PENTAX 645 lenses…

Panasonic is proud to introduce the new DMC-ZS35 digital compact camera with a powerful 20x optical zoom lens (35mm equivalent: 24-480mm) as a new member of the LUMIX ZS series.

The image processing by the 16-megapixel High Sensitivity MOS Sensor and the imaging engine excels not only in picture quality but also in its processing speed. It enables 1920 x 1080 full-HD* high quality video recording and high speed burst shooting at 10 fps with high picture quality. It also has quick start-up and Light Speed Auto Focus to catch the most fleeting shooting opportunities. The POWER O.I.S…

Today, Nikon Inc. announced the new COOLPIX P300, Nikon’s first compact digital camera to feature a super-fast Wide-Angle 4.2x Zoom-NIKKOR glass lens (24mm-100mm, 35mm equivalent) with a maximum aperture of f/1.8 for capturing stunning, tack-sharp images and Full HD (1080p) video in a variety of lighting conditions. In addition to the widest aperture NIKKOR lens ever seen in a Nikon COOLPIX camera, the P300 also comes equipped with a 12.2-megapixel backside illumination CMOS sensor as well as a complement of other Nikon core technologies designed to prevail in even the most challenging light…