PENTAX has announced its 12th generation of adventure series digital cameras – the PENTAX Optio WG-1 and PENTAX Optio WG-1 GPS. Featuring outstanding waterproof, dustproof, shockproof, coldproof, and crushproof capability, these extra-rugged models take adventure photography to new heights (and depths).

The new and improved features on the PENTAX Optio WG-1 include…

Casio America, Inc., today announced the release of the EX-ZR15, a new addition to the EXILIM lineup of digital cameras. This new model is equipped with an array of shooting functions that set it apart from conventional compact digital cameras, including super-wide-angle shooting and a background blur function that makes the most of Casio’s original high-speed technologies.

The EX-ZR15 is powered by the EXILIM ENGINE HS, a high-performance engine that combines high-speed shooting and high-speed image processing. Further leveraging Casio’s high-speed technologies, the new EX-ZR15 compact digital camera significantly improves on operability and functionality…

Panasonic announced today the new LUMIX DMC-FX75, a super-slim digital camera that packs big features, including a 24mm ultra-wide-angle F2.2 bright LEICA DC VARIO-SUMMICRON lens with 5x optical zoom, which can be used while shooting High Definition video. The slim and stylish LUMIX FX75, a 14.1-megapixel digital camera is one of Panasonic’s high-performing hybrid models with the ability to not only take high-quality still photos, but can also record HD video in the AVCHD Lite format…

Canon U.S.A., Inc. is expanding its acclaimed and perennially popular A-series of PowerShot digital cameras with the introduction of three new, easy-to-use, easy-to-afford, feature-rich models: the optically image stabilized 8.0 megapixel PowerShot A590 IS; the 8.0 megapixel PowerShot A580, and the creatively color-keyed 7.1 megapixel PowerShot A470 digital cameras.

As always, a high level of technological wizardry – forged over Canon's 70 years of imaging innovation and continually refined to meet the photography needs of every user from the tentative first timer to the passionate photo pro – is part of the birthright of every Canon A-series camera…

Today Nikon announced two new advanced performance COOLPIX cameras, built for the customer seeking the best image quality possible with the convenience and ease-of-use of a compact camera. The Nikon COOLPIX A is the first COOLPIX to incorporate a DX-format sensor, similar to those found in many of Nikon’s coveted D-SLRs, which provides the highest image quality possible from a compact point-and-shoot. Additionally, the small yet powerful COOLPIX P330 fits comfortably into a shirt pocket, yet gives users the confidence to capture beautiful imagery through amazing optics, low-light capabilities and creative control…

PENTAX announced the infinitely customizable Optio RS1500 digital compact camera. The new PENTAX Optio RS1500 is easy to use and easy to dress to match the personality and style of its owner. This cosmetically customizable digital camera features a new removable PENTAX-original faceplate system featuring a no-hassle screwless faceplate design and interchangable lens ring snap (choice of orange or black included) to hold custom skins of any personal choice or design. Now, users may change the camera’s appearance in three easy steps without the need for additional tools.

The design possibilities for the Optio RS1500 are infinite…

PENTAX announced the PENTAX Optio S1 digital compact camera with advanced, easy-to-use features and an eye-catching, gem-like finish. Available in striking Chrome or a glossy Black or Green, the Optio S1 is a fashionable and elegant digital camera with an ultralight body featuring:

• A high resolution 14 megapixel sensor for exceptional image detail.

• Wide angle 5X optical zoom lens (28-140mm) for flexible image framing.

• Ample 2.7 inch LCD for easy capture and playback of images and video…

With advanced functions and features similar to those found in Nikon’s line of award winning and critically acclaimed D-SLRs, Nikon Inc. today introduced the COOLPIX P7000, the ultimate compact camera that’s ready to take on most any photo assignment. At home in a pro’s gadget bag or in the hands of a spirited enthusiast, passionate photographers of all levels will benefit from the P7000’s high performance, extensive manual controls, stunning image quality and advanced shooting functions…

Today, Olympus introduces the two newest cameras in its popular FE series, designed for effortless picture taking for users of all ages and skill levels. The new FE-4020 and FE-47 come with 14 megapixels for super-high resolution, up to 5x optical zoom and a host of in-camera features to make photography simple so you can keep your mind on the action when you’re in the middle of it. Intelligent Auto mode plus Shadow Adjustment technology automatically selects the settings you need so you know the shot will come out right without making adjustments. AF Tracking keeps kids, pets and other fast-moving objects continually bright and in focus so you can easily capture great shots…

Nikon Inc. introduced new COOLPIX digital cameras with high-power zoom lenses, enabling consumers to capture beautiful images and videos at a wide range of distances.

The COOLPIX P520 sports a 42x zoom lens and the versatility needed for advanced performance, while the 22x zoom COOLPIX S9500 combines impressive range with an ultra-slim, pocketable package. Both feature Wi-Fi connectivity that allows users to send images and videos from their camera directly to a compatible smart device through the Wireless Mobile Adapter Utility application, ideal for sharing content with others as well as for posting to social networking sites…