Samsung Reveals 2008 Second-half Digital Camera Line Up

July 16, 2008 – Samsung today unveiled its 2008 second-half digital camera line up with the launch of five new models – the NV100HD, NV9, L310W, L201 and S1070. Joining the company’s growing array of advanced digital imaging solutions, these four new digital cameras bring new technologies to the industry.

NV100HD

Boasting an impressive resolution of 14.7 megapixels and renowned Schneider lens yielding a 28mm wide-angle focal length with 3.6x optical zoom, the NV100HD promises sharp, clear and detailed images with every shot. The most advanced point-and-shoot digital camera in Samsung’s history, the NV100HD builds upon the success of its predecessor, the NV24HD, with the ability to capture high-definition video at a resolution of 720P along with Dual Image Stabilization.

Samsung NV100HD

The NV100HD features an all-metal build and silver finish. An elegant red highlight also adds to the camera’s elegance, providing a modern flare to an already impressive design. Although compact, a large 3 inch touch-screen hVGA (460K pixels) LCD dominates the back of the camera and is sure to turn heads no matter where the NV100HD may be used. Complementing the LCD screen is Samsung’s Smart Touch 2.0 technology, which is a convenient and enjoyable way to interact with the camera’s dynamic features and advanced controls—all with a gentle touch of finger. Not only does this enhance the experience for the user and the operation of the Smart Touch interface, but it also provides for a much sleeker and attractive design.

NV9

Samsung’s NV9 is an ultra compact, 10.2 megapixel digital camera highlighted by a large 2.7 inch LCD, internal 5x optical zoom as well as Dual Image Stabilization. The NV9 is also teeming with a variety of the latest multimedia features like personal media player, MP3, text viewer so user will always have something to do on those long trips.

The NV9 is encased in a silver, metal body, measuring 95x59.9x21.3mm, and incorporates a unique design element which graces the top of the camera’s body – “Mini Dashboard”. The small gauges, located next to the power button, display remaining battery life and memory capacity in a way that’s easy for the shooter to access while on the go. Thanks to the enhanced sensitivity of the NV9’s CCD sensor and the camera’s Dual Image Stabilization, users can rest assured that they’ll be able to capture images in low-light situations, especially when the use of a flash is not desired.

Users can also benefit from a comprehensive suite of automatic controls designed to help them capture better images, specifically portraits and group shots of family and friends. The NV9’s Face Detection technology makes taking pictures of family and friends a snap, as it detects up to 9 faces and automatically adjusts focus and exposure to ensure better composition and image quality. Furthermore, Smile Shot automatically triggers the NV9 to take a photo only when the camera detects smiles on the subjects’ faces, and Blink Detection will prevent a photo from being taken if the camera recognizes that a subject’s eyes are closed – a useful feature as it’s often difficult to distinguish closed eyes when composing a shot on an LCD screen.

L310W

Ideal for the step-up shooter, the L310W is highlighted by features commonly found on higher-end, more expensive digital cameras, including an impressive resolution of 13.6 megapixels, Dual Image Stabilization, 2.7 inch LCD, and a 3.6x, 28mm wide-angle optical zoom lens which significantly improves the user’s ability to photograph more of a desired scene.

Unlike a standard 35mm lens which is commonly found on compact digital cameras, the L310W’s 28mm wide-angle lens gives consumers the ability to expand their creativity and take even more moving and emotional images. Ideal for a variety of scenarios, users can easily leverage the increased viewing angle of the L310W’s wide-angle lens, especially when shooting landscapes or groups of family or friends.

The L310W offers a number of user-friendly features, including 11 scene modes, auto red eye fix and MPEG-4 video recording. The camera also features Beauty Shot, Self Portrait, Face Detection, Blink Detection, and Smile Shot technology, all which help to enhance the digital imaging experience for the shooter.

The L310W also offers Function Description and a Photo Help Guide. Function Description automatically provides a brief and easy to understand description of each setting when scrolling through the camera’s menus, helping the end-user determine which setting is appropriate for their current shooting scenario. The camera’s Photo Help Guide is another intuitive component incorporated into the digital camera. Photo Help Guide offers the end-user a guided tour of how to take better images as well as easy-to-follow tips instructing them how to obtain excellent results.

L201

The Samsung L201 is an ultra-slim, compact point-and-shoot digital camera featuring a resolution of 10.2 megapixels, a 3x optical zoom lens and 2.7-inch intelligent LCD which will automatically brighten or dim based on available lighting.

For added versatility, the new L201 features Face Detection, Self Portrait, and Digital Image Stabilization technology. Face Detection makes taking pictures of family and friends a snap as it automatically detects up to nine faces and automatically adjusts focus and exposure to ensure better composition and image quality. Self Portrait mode is a unique function that takes the guessing out of taking a self portrait. When in Self Portrait mode, the L201 automatically detects the user’s face, adjusts focus and exposure, and will only allow a photo to be taken if the subject is centered in the frame. Samsung’s improved Digital Image Stabilization (DIS) helps the user capture blur-free images.

With 11 scene modes to choose from, including Night, Children, Landscape, Text, Close Up, Sunset, Dawn, Backlight, Fireworks, and Beach & Snow, shooters can effortlessly adjust the camera to capture the most superb image possible in any setting. Additionally, the L201 features Function Description and a Photo Help Guide. Function Description provides a brief and easy-to-understand description of each setting when scrolling through the camera’s menus, helping the end-user determine which setting is appropriate for their current shooting scenario. The Photo Help Guide is another intuitive component incorporated into the digital camera. It offers the end-user a guided tour of how to take better images as well as easy-to-follow tips instructing them how to obtain excellent results.

S1070

S1070 is a highly featured compact camera with a premium quality 10.2 mega-pixel image sensor. Coupled with a 3x optical zoom lens and intelligent 2.7” LCD screen, the S1070 combines all the hardware demanding photographers require with intuitive ease-of-use and features such as Digital Image Stabilization, which helps compensate unwanted camera movement and subject blur - so pictures are always in sharp focus.

The S1070 boasts Samsung’s Intelligent Face Detection Technology which detects the subject’s face, automatically adjusts auto focus and auto exposure to ensure better composition and image quality for portraits.