Polaroid Announces The Socialmatic Camera
Polaroid today announced that an agreement has been finalized between licensee C&A Licensing, LLC and Socialmatic LLC through which the Polaroid Socialmatic instant camera will be produced and brought to market in 2014.
A unique blend of the old and new schools, the Polaroid Socialmatic camera combines the nostalgic appeal of vintage Polaroid instant cameras with the modern convenience of being able to instantly connect and share via major social media networks using the camera’s built in Wi-Fi and Android interface. The Polaroid Socialmatic camera will be on display in the Polaroid Booth #13613 at the 2014 International Consumer Electronics Show.
"We are very excited about the partnership with Socialmatic and the pending launch of this remarkable camera," said Scott W. Hardy, President and CEO of Polaroid. "Polaroid was the original social network: allowing people to instantly capture, print and share life’s moments in a way that had never been possible before. This relationship with Socialmatic allows Polaroid to come full circle and once again allow people to capture and share images in ways that are only possible with a Polaroid camera in their hands.”
The Polaroid Socialmatic camera will change the way consumers look at digital cameras with its unique square shape and vintage design. Consumers will have the choice of using the 14 megapixel front-side camera or 2 megapixel rear-side camera to capture and immediately post images to their favorite social networking sites, via built in Wi-Fi. If Wi-Fi isn’t immediately available, the camera will easily pair with consumer’s smartphones via Bluetooth to enable instant sharing from virtually anywhere.
A unique blend of the old and new schools, the Polaroid Socialmatic camera combines the nostalgic appeal of vintage Polaroid instant cameras with the modern convenience of being able to instantly connect and share via major social media networks using the camera’s built in Wi-Fi and Android interface.
Zero Ink Digital Printing
Of course, the Polaroid Socialmatic camera will allow users to select, print and share images instantly on ZINK Paper featuring the ink-free Zero Ink Printing technology by ZINK Imaging. Prior to printing, images can be touched up, edited, and consumers can add clip art, icons, or text to any image prior to printing or posting. When ready, the user just presses print and the Polaroid Socialmatic camera will automatically print a 2X3 inch full-color sticker-backed ZINK photo in under a minute.
Easy To Use
The Polaroid Socialmatic camera will utilize an Android operating system, providing consumers with a familiar, easy to use interface and a broad range of creative capabilities and apps. The camera will feature a 4.5” touchscreen LCD display for easy navigation and an LED flash for great images even in low light. Consumers will be able to save their images to a Micro SD card or to the camera’s 4GB of internal storage.
"We are proud to join forces with the iconic Polaroid brand to introduce this new generation of instant products to the market," commented Antonio DeRosa, CEO of Socialmatic LLC. "Combining the Polaroid heritage with our new social network technology and the ZINK Technology, we can introduce a unique and innovative camera to consumers."
C&A Licensing, an authorized Polaroid Licensee will produce and distribute the camera, which is slated to arrive in the fall of 2014.
- Nov 26, 2014
New Sony α7II Full-Frame Camera Features 5-Axis Image StabilizationSony Electronics has today introduced another exciting addition to its full-frame α7 lineup, the α7II (model ILCE-7M2). The new mirrorless interchangeable lens camera is the world’s first full-frame camera to feature 5-axis image stabilization, allowing it to compensate for camera movement in five different directions to produce extremely sharp handheld images...
- Jan 6, 2014
Polaroid Debuts Line Of Peer-To-Peer Ultra High Zoom Bridge CamerasPolaroid today launched a new line of ultra high optical zoom Wi-Fi enabled bridge cameras at the 2014 International CES. “Polaroid is the iconic brand that consumers trust to capture and share their precious moments, and with the addition of peer-to-peer Wi-Fi to our new bridge camera line, consumers can now instantly share those moments with all their friends and family,” commented Scott W. Hardy Polaroid President and CEO...
- Jan 8, 2013
Polaroid Debuts iM1836, The First Android-Powered Interchangeable Lens Smart CameraPolaroid today unveiled the first and only Android-powered compact interchangeable-lens smart camera that makes it easy and fun for anyone to capture outstanding, professional quality images and instantly share them with friends. With built-in peer-to-peer Wi-Fi and easy-to-use Polaroid photo sharing apps on board, the Polaroid iM1836 camera lets users instantly upload and share stunning, professional-quality image creations with friends via Facebook, Twitter, YouTube, Flikr, Vimeo and more, all at the touch of a button...
- Sep 18, 2012
Sakar International To Launch New Line Of Polaroid Digital Still CamerasConsumer electronics manufacturer Sakar International today announced it will launch and distribute a new line of high-performance, Polaroid-branded digital still cameras this fall under an exclusive licensing agreement recently signed with the photo industry leader. The new family of high-end products combines the legendary Polaroid image quality and optics technology with user-friendly features that make them ideally suited for the active consumer looking to capture and preserve great memories of their outdoor, sporting or casual adventures...
- Jan 10, 2012
Polaroid Introduces The SC1630 Smart Camera Powered By AndroidPolaroid today announced that capturing and sharing high-end digital images is now seamless with the Polaroid SC1630, an Android powered smart camera. Delivering everything expected from a digital camera but powered by Android, the Polaroid SC1630 Smart Camera surprisingly packs all the features needed to conveniently capture, connect and instantly share beautiful HD digital images and video into one device, weighing a mere five ounces...