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Jul 11, 2011

The New Nikon AF-S DX Small NIKKOR 40MM F/2.8g Brings Fast Macro Ability To DX-Format Shooters

Nikon AF-S DX Micro NIKKOR 40mm f/2.8G

Nikon Inc. today introduced the new lightweight and versatile AF-S DX Micro NIKKOR 40mm f/2.8G lens to provide Nikon DX-format shooters macro capabilities at an affordable price point. Ideal for intimate details or general portraiture, the new AF-S DX Micro NIKKOR 40mm f/2.8G lens has a minimum focusing distance of just 0.53 feet (6.4 inches) to allow users to capture extreme close-up photographs and High Definition (HD) video with a life-size 1:1 reproduction ratio…

Apr 26, 2011

Nikon Announces New AF-S NIKKOR 50MM F/1.8g Lens

Nikon AF-S NIKKOR 50MM F/1.8g

Nikon Inc. today announced the AF-S NIKKOR 50mm f/1.8G lens, a fast, compact lens that affords photographers the versatility of the classic 50mm focal length and the benefits of a fast aperture for photos and D-movies. Whether a new D-SLR enthusiast or a seasoned pro, users will appreciate the tack-sharp image quality, extreme low-light performance, shallow depth of field and Nikon core technologies that improve upon the original to make a great lens even better…

Apr 4, 2011

New Nikon D5100 D-SLR Offers A New Perspective On Creativity

Nikon D5100

Today, Nikon announced the new 16.2-megapixel Nikon D5100 Digital SLR designed for those ready to artistically express themselves and need a versatile camera that can keep pace creatively. The Nikon D5100 D-SLR houses a host of new and innovative features aimed at giving photographers the tools to shatter creative constraints and tell stories with amazing image quality and stunning HD movies.

The Nikon D5100 includes features designed to enhance the shooting experience, including an impressive new 3-inch, super sharp 921,000-dot Vari-angle LCD screen and full HD (1080p) movie recording with full-time autofocus…

Feb 8, 2011

New Nikon COOLPIX P300 Overcomes Artistic Constraints In Low-Light Conditions

Nikon COOLPIX P300

Today, Nikon Inc. announced the new COOLPIX P300, Nikon’s first compact digital camera to feature a super-fast Wide-Angle 4.2x Zoom-NIKKOR glass lens (24mm-100mm, 35mm equivalent) with a maximum aperture of f/1.8 for capturing stunning, tack-sharp images and Full HD (1080p) video in a variety of lighting conditions. In addition to the widest aperture NIKKOR lens ever seen in a Nikon COOLPIX camera, the P300 also comes equipped with a 12.2-megapixel backside illumination CMOS sensor as well as a complement of other Nikon core technologies designed to prevail in even the most challenging light…

Feb 8, 2011

Nikon Unveils New Super-Zoom COOLPIX Cameras: P500, S9100 And L120

Nikon COOLPIX P500

Invoking the NIKKOR legacy of unparalleled optics innovation, Nikon Inc. today unveiled three new high power super-zoom COOLPIX digital cameras, including the new COOLPIX P500 with a 36x zoom, the longest zoom ever integrated into a COOLPIX camera. For consumers who desire slim zoom or affordable telephoto, Nikon has also announced the new COOLPIX S9100 and L120 cameras to address the need for versatile, high performance compact cameras with easy-to-use functionality.

Whether capturing photos or HD video up close or from afar, Nikon’s new super-zoom COOLPIX cameras are ideal for cramped quarters or the great outdoors…

Feb 8, 2011

Nikon Introduces COOLPIX S6100, S3100, S4100 And L24

Nikon COOLPIX S6100

Today Nikon continues to steer innovation to create models as diverse as the needs of users by announcing four new COOLPIX compact digital cameras. Whether it’s a weekend excursion with the COOLPIX S6100, posting photos and videos on social networks with the COOLPIX S3100 or S4100, or casually shooting life’s events with the COOLPIX L24, Nikon provides an enhanced user-experience with astounding imaging quality and point-and-shoot simplicity.

“The latest Nikon COOLPIX cameras reflect a shift in digital photography where more and more types of consumers are sharing social content at a rapid pace,” said Bo Kajiwara, director of marketing, Nikon Inc…

Sep 14, 2010

Nikon Launches Two New Pro-Level NIKKOR Lenses

Nikon AF-S NIKKOR 200mm f2 ED VR II

Today, Nikon Inc. announced the addition of two new pro level lenses to the legendary NIKKOR line. The new AF-S NIKKOR 35mm f/1.4G and AF-S NIKKOR 200mm f/2G ED VR II lenses deliver the performance, reliability and stunning image quality that photographers come to expect in a NIKKOR lens. The 35mm f/1.4 and 200mm f/2 VR II produce sharp results with excellent clarity and color reproduction whether capturing still images or recording HD video. With the addition of these two lenses, Nikon has introduced a total of nine new NIKKOR lenses in 2010, reinforcing Nikon’s role as the world leader in optics…

Sep 14, 2010

Nikon D7000 D-SLR: The Preeminent Digital Camera For Demanding Photo Enthusiasts

Nikon D7000

Nikon Inc. today introduced the new D7000 digital SLR camera designed to fulfill the needs of passionate photographers who demand exceptional performance, reliability, and unprecedented levels of control and versatility in a compact form factor. Engineered as an ideal balance of durability and functionality, the D7000 D-SLR features a multitude of new enhancements and updated Nikon technologies, which results in stunning photos and amazing full HD (High Definition) movies…

Sep 7, 2010

Nikon’s New High Performance COOLPIX P7000 Delivers Incredible Image Quality And Advanced Creative Control In A Compact Body

Nikon COOLPIX P7000

With advanced functions and features similar to those found in Nikon’s line of award winning and critically acclaimed D-SLRs, Nikon Inc. today introduced the COOLPIX P7000, the ultimate compact camera that’s ready to take on most any photo assignment. At home in a pro’s gadget bag or in the hands of a spirited enthusiast, passionate photographers of all levels will benefit from the P7000’s high performance, extensive manual controls, stunning image quality and advanced shooting functions…

Sep 7, 2010

New Nikon COOLPIX S8100 Gives Consumers High-Speed Shooting And Super 10X Zoom

Nikon COOLPIX S8100

Nikon Inc. today announced the COOLPIX S8100, which offers a 12.1-megapixel backside illumination CMOS sensor to provide consumers with enhanced performance and outstanding image quality for high-speed shooting and low-light conditions. Fast, responsive and versatile, the Nikon COOLPIX S8100 with an incredible 10X zoom will capture fast-moving subjects in still images and HD (1080p) movies.

To help capture moments that are gone in an instant, the COOLPIX S8100 not only features high-speed shooting at five full resolution frames at up to 10 frames-per-second (fps), but a pre-shooting cache that records up to two shots before the shutter-release is fully pressed…