Today, Nikon Inc. introduced the AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR, a versatile FX-format telephoto zoom lens designed to provide top-class performance and a long reach for a variety of shooting scenarios. Sporting a long 5x zoom range, the 80-400mm f/4.5-5.6G is capable of capturing vivid colors with exquisite sharpness, whether shooting stills or HD video. Ideal for sports and nature photography, the addition of the AF-S NIKKOR 80-400mm f/4.5-5.6G ED VR reaffirms Nikon’s commitment to providing a stable of lensing options for all types of photographers…

Nikon today announced the D7100, the HD-SLR that ushers in a new era of DX-format image quality and functionality for the experienced shooter and photo enthusiast. The lightweight Nikon D7100 has an impressive array of intuitive features and controls bolstered by rapid performance and a robust feature set that includes a new 24.1-megapixel CMOS sensor, Nikon’s 51-point AF system and wireless connectivity…

Nikon Inc. introduced new COOLPIX digital cameras with high-power zoom lenses, enabling consumers to capture beautiful images and videos at a wide range of distances.

The COOLPIX P520 sports a 42x zoom lens and the versatility needed for advanced performance, while the 22x zoom COOLPIX S9500 combines impressive range with an ultra-slim, pocketable package. Both feature Wi-Fi connectivity that allows users to send images and videos from their camera directly to a compatible smart device through the Wireless Mobile Adapter Utility application, ideal for sharing content with others as well as for posting to social networking sites…

Today, Nikon Inc. introduced the AF-S NIKKOR 800mm f/5.6E FL ED VR super-telephoto lens and AF-S NIKKOR 18-35mm f/3.5-4.5G ED ultra-wide-angle zoom lens, designed to assist FX-format photographers in capturing their subjects with clarity and precision. Specifically engineered for sports, wildlife and photojournalists, the 800mm f/5.6 offers the longest focal length of any NIKKOR autofocus (AF) lens, affording photographers the opportunity to get closer to their subject with extreme telephoto capability…

Today, Nikon Inc. introduced both the COOLPIX AW110 and COOLPIX S31, two innovative yet durable compact cameras for those who want to preserve every fun and action-packed moment as well as share them with friends and family.

Waterproof, shockproof and freezeproof, the rugged AW110 is built to handle the elements, whether hiking up a mountain, hitting the slopes or riding the surf. Nikon’s newest tough camera also offers built-in Wi-Fi connectivity for sharing, Full HD 1080p video capabilities and a slew of advanced features that adventurers covet, including GPS and underwater shooting modes…

Today, Nikon Inc. introduced two budget friendly additions to its COOLPIX line that offer a compact, intuitive design for value-seeking consumers who want to capture high quality stills and HD video. With an emphasis on simplicity, alongside helpful in-camera editing and shooting controls, the new COOLPIX S5200 and COOLPIX L28 are ideal for capturing life’s everyday moments, anytime, anywhere.

“Nikon’s newest COOLPIX cameras combine Nikon’s renowned image quality and superior technology in conveniently slim bodies for those who love to share their memories,” said Bo Kajiwara, Vice President of Marketing, Planning and Customer Experience…

Today, Nikon Inc. announced the new COOLPIX S6500, the latest addition to Nikon’s extensive line of COOLPIX cameras. The Nikon COOLPIX S6500 comes equipped with a 12x optical zoom, a 16-megapixel backside illuminated (BSI) CMOS sensor and a variety of user-friendly features, including five new Glamour Retouch effects, all packed into a slim, stylish camera body. In addition to an extensive feature set, the COOLPIX S6500 features built-in Wi-Fi connectivity that allows users to transfer images and HD movies from their camera directly to a compatible smart device through the Wireless Mobile Utility application, for easy sharing with others…

Nikon Inc. introduced the new 24.2-megapixel Nikon D3200 HD-SLR; a camera designed for photo enthusiasts ready to step up to a D-SLR or for the busy family memory keeper with an active lifestyle who demands a camera that can keep pace. From low-light to fast action, the D3200 delivers the amazing image quality Nikon is known for, either indoors or outside. Whether new to photography or upgrading from a point-and-shoot, the D3200 features Nikon’s acclaimed instructive Guide Mode to help unleash the photographer in everyone…

Today, Nikon Inc. announced the wide-angle AF-S NIKKOR 28mm f/1.8G, a fixed focal length lens with a large maximum aperture to carry on the legacy of superior NIKKOR imaging technology for enthusiasts and professionals. With a large maximum aperture of f/1.8 and Nikon’s exclusive Nano Crystal Coat to reduce ghost and flare, the 28mm FX-format lens offers stunning sharpness and versatility for both photos and HD video…

Today, imaging leader Nikon Inc. announced the highly anticipated D800 HD-SLR, engineered to provide extreme resolution, astounding image quality and valuable video features optimized for professional still and multimedia photographers and videographers. A camera with an unmatched balance of accuracy, functionality and image quality, the Nikon D800 realizes innovations such as a high resolution 36.3-megapixel FX-format CMOS sensor, a 91,000-pixel RGB Matrix Metering System, Advanced Scene Recognition System and many other intuitive features designed to create the preeminent device for the most demanding photo and video applications…