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Jan 16, 2012

Fujifilm X-PRO1 Digital Camera Wins Four Awards At CES 2012

Fujifilm North America Corporation Electronic Imaging Division today announced that the new, revolutionary FUJIFILM X-Pro1 Digital Camera has won four awards during the 2012 Consumer Electronics Show in Las Vegas this week:

CNET “Best of CES 2012” - Best Camera

CNET recognized the FUJIFILM X-Pro1 digital camera as Best Camera saying, “The camera incorporates several innovations, including a promising new sensor and lovely hybrid viewfinder, all in a sleek, retro design.”

Fujifilm X-PRO1

Fujifilm X-PRO1

The “Best of CES” Awards, which are produced and judged by CNET, recognize the hottest products at the 2012 CES, including a Best of Show and People's Voice award selected by the CNET online audience. The awards recognize the most innovative products that set the standard for all other products in the industry.

Popular Science “CES 2012 Product of the Future”

Popular Science magazine cited the FUJIFILM X–Pro1 digital camera saying, “Now, the X-Pro1 brings the same sleek look and innovative hybrid digital/optical viewfinder [as the FUJIFILM X-100 digital camera] to an interchangeable lens system, which currently includes three fast primes, or non-zoom lenses.”

Popular Mechanics “CES 2012 Editor’s Choice Award”

Popular Mechanics magazine chose the FUJIFILM X-Pro1calling it, “A stunner, a gorgeous slab of aluminum, synthetic leather, and precision-milled nobs and dials that manages to be featherlight, thanks to it magnesium build.”

We are honored to receive these awards in recognition of the advanced technical innovation in our FUJIFILM X-Pro1 digital camera.

Tom’s Guide “Best of CES 2012”

Tom’s Guide also cited the FUJIFILM X-Pro1 saying, “Each year, there are a special few products at CES that really wow us. Among them is the Fujifilm X-Pro1, Fujifilm’s new interchangeable lens camera.”

“We are honored to receive these awards in recognition of the advanced technical innovation in our FUJIFILM X-Pro1 digital camera,” said Go Miyazaki, division president, Imaging & Electronic Imaging Division, Fujifilm North America Corporation. "Professionals and consumers have enthusiastically recognized the FUJIFILM X100 and the FUJIFILM X10 as the new "must have" cameras. Now the X-Pro1 marks Fujifilm's re-entry into the interchangeable lens system camera category, with award winning design and technology that lives up to our legacy of supporting the culture of photography.”

With unique technology designed to deliver unsurpassed image quality, the FUJIFILM X-Pro1 has three compact, bright, prime FUJINON lenses, a newly developed 16MP APS-C X-Trans CMOS sensorTM, incorporating a uniquely designed filter array to optimize image color and quality, and Fujifilm’s proprietary EXR Processor technology. The FUJIFILM X-Pro1 is a worthy rival to the competitive cameras in the market.

To further expand its presence in the premium camera market, Fujifilm continues to focus on every detail, taking the X-Pro1 to the next level by featuring a new 2nd Generation Hybrid Multi

Viewfinder. The FUJIFILM X-Pro1 digital camera not only promises to deliver unsurpassed image quality and superb design, it also gives photographers a camera that looks and feels as good as the images it delivers.

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