FUJIFILM U.S.A. Inc. today announced the launch of two new entry-level digital cameras – the A170 and A220. Designed specifically for consumers seeking an affordable, user-friendly upgrade to their current digital camera, the A170 and A220 encompass all the necessary features essential to today’s users. These include the SR Auto Mode (Automatic Scene Recognition), Panoramic Shooting Mode, Face Detection technology and come in at a slim 21.9 mm for quick, convenient, photography on the go…

FUJIFILM U.S.A., Inc. today unveiled the FinePix S200EXR digital camera, its most advanced SLR-styled camera to date. Combining the pin-sharp 14.3x Fujinon optical zoom lens (30.5mm-436mm equivalent) so popular in its predecessor, the award-winning FinePix S100FS, with Fujifilm’s latest 12-MegaPixel Super CCD EXR sensor, the FinePix S200EXR is aimed at top-end camera enthusiasts looking for excellent picture quality without the hassle, bulk and expense of a D-SLR system.

Compact, lightweight ‘bridge’ cameras offering long zoom and high image quality have proved a big hit with those looking for an alternative to bulky interchangeable lens systems…

FUJIFILM U.S.A., Inc. today announced the launch of FinePix Z37, their latest addition to their top-selling range of Z-series digital cameras targeted at the tech-savvy, fashionista consumer. With a new, cutting edge design, the FinePix Z37 not only looks good, but it also offers all the features necessary to take great pictures and share them easily, bringing out the social butterfly in everyone…

Seoul, Korea - July 14, 2009 – Samsung Digital Imaging Company today extended its PL-Series of easy-to-use, compact digital cameras with the introduction of the new PL70(SL720) and PL55(SL502). Offering 12.2 mega-pixels, 5x optical zooms and eye-catching style, the new PL70(SL720) and PL55(SL502) are the perfect cameras for consumers looking to capture all those important memories with easy and simple use.

“These are two of the most full-featured compact digital cameras on the market,” said Choong Hyun Hwang, vice president of Strategic Marketing at Samsung Digital Imaging Company…

The manufacturer that builds digital cameras to go boldly where none have gone before has announced the PENTAX Optio W80. More adventure-proof than ever, this latest PENTAX digital camera is waterproof, dustproof, coldproof, and now shockproof enough to withstand impact from a fall of more than three feet (one meter).

PENTAX first introduced dunkable digital cameras in 2003 to the delight of outdoor enthusiasts, travelers and families everywhere. Today, the PENTAX Optio W80’s waterproof design withstands depths of up to 16 feet (5 meters) to protect from rain and spills, as well as allowing full underwater photos and video for up to two hours…

Casio America, Inc. and its parent company, Casio Computer Co., Ltd., today announced the release of another groundbreaking digital camera, the EXILIM Hi-Zoom EX-H10. With a thin, compact body and an ultra-wide angle 24mm, 10x optical zoom lens, this new model can take up to 1,000 shots^* on a single battery charge — making it the perfect travel companion.

At the heart of the new EX-H10 is the EXILIM Engine 4.0, which delivers higher image quality and lower power consumption in an even more compact package. The new Engine’s Multi-CPU³ is specifically designed for high-speed image processing…

Sony is making it easy for first-time digital SLR buyers to step up from point-and-shoot digital still cameras with the introduction today of three new easy-to-use α (alpha) cameras (models DSLR-A380, DSLR-A330 and DSLR-A230), four new lenses, a flash and accessories.

The new cameras are designed to overcome challenges faced by many customers taking their first steps in DSLR photography. Without compromising performance and versatility, the new models are smaller, lighter, easier to use and offer innovative expansion options not found in other systems…

Panasonic today announced pricing for the highly-anticipated LUMIX DMC-GH1, the new Micro Four Thirds digital camera with Full-High Definition (HD) video recording ability, which will be available in early June for a suggested retail price of $1499.95. The LUMIX DMC-GH1 includes the LUMIX G VARIO 14-140mm/F4.0-5.8 ASPH/MEGA O.I.S. lens as part of the kit. The new lens, designed to support HD movie recording, features a silent motor and continuous auto focusing (AF) capability – a differentiator from traditional DSLRs…

Nikon Inc. today announced the next addition to the expansive NIKKOR lineup with the new AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens, giving photographers the opportunity to capture a unique perspective in a variety of shooting environments. Compact and lightweight, the new 2.4x zoom DX-NIKKOR lens offers a focal length of 10 to 24mm, creating a picture angle ranging from 109-degrees to 61-degrees

(FX-format equivalent of 15-36mm) making it ideal for a variety of applications including restrictive interiors, architecture and sweeping landscapes…

Nikon Inc. today introduced the new D5000, a digital SLR camera with a host of features and capabilities that deliver superior performance and image quality along with amazing versatility for photo enthusiasts and those new to digital SLR photography. Leveraging Nikon’s expertise and innovative technologies found in its pro-level D-SLRs, the 12.3-megapixel D5000 enables users to capture exceptionally stunning images and High Definition video with remarkable ease.

Whether consumers are progressing from a point-and-shoot digital camera or looking to upgrade their current digital SLR and elevate their photographic expression, the D5000 serves as an ideal solution…