Samsung Electronics Co., Ltd. today announced five innovative new lenses for its NX camera system. The new lenses bring more premium innovation to the range, featuring class-leading technology such as a premium portrait lens and lenses for movie capturing, opening new creative avenues for NX users to explore.

All of the lenses are compatible with Samsung’s unique i-Function system, which helps users create powerful effects easily through quick and convenient controls…

Today, Nikon Inc. announced the new COOLPIX P300, Nikon’s first compact digital camera to feature a super-fast Wide-Angle 4.2x Zoom-NIKKOR glass lens (24mm-100mm, 35mm equivalent) with a maximum aperture of f/1.8 for capturing stunning, tack-sharp images and Full HD (1080p) video in a variety of lighting conditions. In addition to the widest aperture NIKKOR lens ever seen in a Nikon COOLPIX camera, the P300 also comes equipped with a 12.2-megapixel backside illumination CMOS sensor as well as a complement of other Nikon core technologies designed to prevail in even the most challenging light…

Invoking the NIKKOR legacy of unparalleled optics innovation, Nikon Inc. today unveiled three new high power super-zoom COOLPIX digital cameras, including the new COOLPIX P500 with a 36x zoom, the longest zoom ever integrated into a COOLPIX camera. For consumers who desire slim zoom or affordable telephoto, Nikon has also announced the new COOLPIX S9100 and L120 cameras to address the need for versatile, high performance compact cameras with easy-to-use functionality.

Whether capturing photos or HD video up close or from afar, Nikon’s new super-zoom COOLPIX cameras are ideal for cramped quarters or the great outdoors…

Today Nikon continues to steer innovation to create models as diverse as the needs of users by announcing four new COOLPIX compact digital cameras. Whether it’s a weekend excursion with the COOLPIX S6100, posting photos and videos on social networks with the COOLPIX S3100 or S4100, or casually shooting life’s events with the COOLPIX L24, Nikon provides an enhanced user-experience with astounding imaging quality and point-and-shoot simplicity.

“The latest Nikon COOLPIX cameras reflect a shift in digital photography where more and more types of consumers are sharing social content at a rapid pace,” said Bo Kajiwara, director of marketing, Nikon Inc…

FUJIFILM North America Corporation today announced the U.S. debut of its FinePix X100 premium digital camera which will begin shipping in March. Inspired by the groundswell of requests by professional and advanced amateur photographers from around the world, Fujifilm has developed a digital camera that was specifically engineered to appeal to this group’s desire for capturing the highest quality images through a high-performance, beautifully crafted compact digital camera.

The FinePix X100 is a high precision digital compact camera that combines modern technology with a traditional camera design to deliver the ultimate in image quality…

PENTAX has announced its 12th generation of adventure series digital cameras – the PENTAX Optio WG-1 and PENTAX Optio WG-1 GPS. Featuring outstanding waterproof, dustproof, shockproof, coldproof, and crushproof capability, these extra-rugged models take adventure photography to new heights (and depths).

The new and improved features on the PENTAX Optio WG-1 include…

PENTAX announced the addition of a second lens for the 645D Medium Format digital camera. As the second model of the 645D lens series, the smc PENTAX D FA 645 25mm F4 AL [IF] SDM AW is designed as an ultra-wide-angle lens that features PENTAX-original optics optimized for high-quality digital photography to assure exceptional image- performance as well as dependable dustproof, weather-resistant construction for active outdoor photographers.

Offering a focal length of approximately 19.5mm in the 35mm format (or approximately 15.5mm when mounted on a PENTAX 645-format film SLR camera body), this new lens provides the widest perspective of all PENTAX 645 lenses…

Canon today announced the EOS Rebel T3i and EOS Rebel T3 Digital SLR Cameras, providing numerous intelligent high-end features at attractive price points. Complementing the award-winning EOS Rebel T2i DSLR, the EOS Rebel T3i, Canon's new flagship Rebel, offers fun and easy-to-use features for beginning photographers, and the EOS Rebel T3 provides a more attractively priced option for those looking to experience the pleasure of shooting with a DSLR camera…

Canon today announced two new versions of its popular Image Stabilizer (IS) super-telephoto lenses. The EF 600mm f/4L IS II USM and EF 500mm f/4L IS II USM super-telephoto lenses deliver incredible image quality at all apertures for professional photographers and filmmakers.

It has been 11 years since Canon initially introduced its Image Stabilized 500mm and 600mm lenses and in that time the Company has listened to feedback from professionals and worked to implement their most desired enhancements…

When capturing a surprise wedding engagement on Valentine's Day or a friend's birthday celebration in a dimly lit lounge, a high-performance camera with extraordinary features is essential to enhance the ambiance of these moments. Helping to better capture the moment, Canon U.S.A., Inc. today announced four new PowerShot Digital cameras: the PowerShot SX230 HS, ELPH 500 HS, ELPH 300 HS and ELPH 100 HS models. With these new introductions, Canon debuts the world's thinnest 24mm wide angle, 5X Optical zoom model, the PowerShot ELPH 300 HS, along with a Canon-first, GPS-equipped camera, the PowerShot SX230 HS model…