Light, compact and easy to use, Sony’s new α35 (SLT-A35) interchangeable lens camera brings pro-style shooting speeds and diverse creative options to photographers of all abilities.

Building on the acclaimed α33 and α55 models, the α35 camera with Sony’s Translucent Mirror Technology allows responsive, accurate continuous autofocus - whether shooting high-speed still photos or recording full HD movies.

“Our Translucent Mirror Technology continues to push the limits of modern DSLR technology,” said Kristen Elder, director of the alpha digital imaging business at Sony Electronics…

A wider palette of creative options is now accessible to more shooters with the α57 camera, the newest addition to Sony’s popular line of A-mount cameras employing Translucent Mirror Technology.

The innovative Translucent Mirror design directs incoming light to the CMOS image sensor and the AF sensor at the same time, allowing full-time continuous AF during both still and video shooting. Users can also frame, focus and preview shots in real-time on the high-resolution Tru-Finder™ electronic viewfinder, which offers a wide viewing angle and 100% field of view. This allows photographers to capture exactly what they see on the screen…

Sony today introduced two new α cameras (models SLT-A55V and SLT-A33) that adopt Sony’s newly-developed Translucent Mirror Technology™, which achieves the highest-level of auto focus speed for both still image and movie shooting.

Translucent Mirror Technology™ provides performance previously unattainable with traditional DSLR technology. Using the new technology, theα55 andα33 models can continuously and quickly focus (with TTL phase-detection) while shooting stills and recording video—even in full HD, allowing desired moments to be captured in tack sharp focus, high-definition video…

Panasonic today announced the world’s first Micro Four Thirds system camera, the LUMIX DMC-G1, the world’s smallest and lightest digital interchangeable lens camera system*, with the body and kit lens weighing in at approximately 580 grams (1.28 lbs). Based on the new Micro Four Thirds System standard, the LUMIX G1 eliminates the internal mirror structure that defines digital single-lens reflex (DSLR) cameras, thus reducing the size and weight by nearly half.** With the mirror-less system, the G1’s flange back, which is the distance between the mount and the image sensor, has been reduced from 40 mm – as specified in the Four Thirds System – to approximately 20 mm…

Samsung Electronics today announced the launch of the unique Samsung NX100 – an innovative mirrorless camera equipped with the world’s first i-Function lens, putting the perfect picture at the fingertips of all photographers through a completely new way of controlling your camera.

The NX100 is expected to dominate the new mirrorless camera category. The innovative NX100 has benefited from Samsung’s expertise across multiple areas of technology as all of the camera’s key components are produced internally…