Today, Nikon Inc. announced the addition of a new flagship speedlight, the powerful and capable SB-910 speedlight. Building on the versatility of Nikon’s Creative Lighting System (CLS), the SB-910 incorporates an enhanced intuitive operating system and graphic user interface (GUI). The SB-910 speedlight comes equipped with a wide zoom range covering the most popular focal lengths as well as FX/DX-format identification that optimizes zoom settings based on the camera body. This new speedlight also provides more efficient battery usage as well as an enhanced Thermal Cut-Out function…

Nikon Inc. today announced a revolutionary new digital imaging system built from the ground up to empower users with new ways to tell stories through photography, driven by imaginative next-generation technology. The iconic new Nikon 1 system is designed to become one with the user and their lifestyle, providing a unique form of expression with amazing image quality, speed and portability.

From Nikon, a company with more than 75 years in imaging excellence, the Nikon 1 J1 is an advanced camera with interchangeable lenses that opens the door to a fresh way to capture pictures and High Definition (HD) movies…

Today, Nikon Inc. introduced four new digital cameras to the COOLPIX S-Series lineup to address the unique lifestyle and needs of the social user who cares about the quality of the images they take and share. The new COOLPIX S-Series puts the “fun” in functionality by delivering enhanced zoom ranges and new ways to share photos and High Definition (HD) video, while being backed by Nikon core technologies like Vibration Reduction (VR) and EXPEED C2™ digital image processing…

Today, Nikon Inc. announced the new COOLPIX AW100, a camera that can stand up to the rigorous expectations of those with an appetite for adventure who demand incredible image quality within a strong, durable body. The waterproof, freeze proof and shockproof COOLPIX AW100 is forged with features for adventure seekers who need amazing image quality and Full High Definition (HD) movie recording to keep pace with their active lifestyle.

The COOLPIX AW100’s newly designed rugged chassis is built to withstand harsh environments, yet is compact and lightweight enough to pack for a weekend on the trail…

Today, Nikon Inc. announced the new COOLPIX P7100, the digital camera that packs stellar image quality, swift performance and a variety of creative manual controls into a compact, lightweight camera body. The 10.1-megapixel COOLPIX P7100 is the ideal camera that advanced photographers will seek as a companion to their D-SLR camera when both portability and superior image quality are a necessity.

The new COOLPIX P7100 easily assumes the role as the new COOLPIX flagship by delivering amazing image quality, stunning High Definition (HD) movies and high speed performance to create an appealing package for professionals and enthusiasts alike…

Nikon Inc. today introduced the new lightweight and versatile AF-S DX Micro NIKKOR 40mm f/2.8G lens to provide Nikon DX-format shooters macro capabilities at an affordable price point. Ideal for intimate details or general portraiture, the new AF-S DX Micro NIKKOR 40mm f/2.8G lens has a minimum focusing distance of just 0.53 feet (6.4 inches) to allow users to capture extreme close-up photographs and High Definition (HD) video with a life-size 1:1 reproduction ratio…

Nikon Inc. today announced the AF-S NIKKOR 50mm f/1.8G lens, a fast, compact lens that affords photographers the versatility of the classic 50mm focal length and the benefits of a fast aperture for photos and D-movies. Whether a new D-SLR enthusiast or a seasoned pro, users will appreciate the tack-sharp image quality, extreme low-light performance, shallow depth of field and Nikon core technologies that improve upon the original to make a great lens even better…

Today, Nikon announced the new 16.2-megapixel Nikon D5100 Digital SLR designed for those ready to artistically express themselves and need a versatile camera that can keep pace creatively. The Nikon D5100 D-SLR houses a host of new and innovative features aimed at giving photographers the tools to shatter creative constraints and tell stories with amazing image quality and stunning HD movies.

The Nikon D5100 includes features designed to enhance the shooting experience, including an impressive new 3-inch, super sharp 921,000-dot Vari-angle LCD screen and full HD (1080p) movie recording with full-time autofocus…

Today, Nikon Inc. announced the new COOLPIX P300, Nikon’s first compact digital camera to feature a super-fast Wide-Angle 4.2x Zoom-NIKKOR glass lens (24mm-100mm, 35mm equivalent) with a maximum aperture of f/1.8 for capturing stunning, tack-sharp images and Full HD (1080p) video in a variety of lighting conditions. In addition to the widest aperture NIKKOR lens ever seen in a Nikon COOLPIX camera, the P300 also comes equipped with a 12.2-megapixel backside illumination CMOS sensor as well as a complement of other Nikon core technologies designed to prevail in even the most challenging light…

Invoking the NIKKOR legacy of unparalleled optics innovation, Nikon Inc. today unveiled three new high power super-zoom COOLPIX digital cameras, including the new COOLPIX P500 with a 36x zoom, the longest zoom ever integrated into a COOLPIX camera. For consumers who desire slim zoom or affordable telephoto, Nikon has also announced the new COOLPIX S9100 and L120 cameras to address the need for versatile, high performance compact cameras with easy-to-use functionality.

Whether capturing photos or HD video up close or from afar, Nikon’s new super-zoom COOLPIX cameras are ideal for cramped quarters or the great outdoors…