Sony Electronics is helping more children smile through its support of the worldwide children’s medical charity Operation Smile.

Sony is commencing a retail promotion for Sony Cyber-shot® cameras featuring Smile ShutterTM technology at Sony Style® Stores, Sonystyle.com, and other participating retailers for the month of August.

Through this effort, the company will make a $100,000 donation to the organization. The funds will be used to provide free physical examinations and reconstructive surgeries for children suffering from cleft lips, cleft palates and other facial deformities…

Sony today introduced two innovative (alpha) compact interchangeable lens digital cameras (models NEX-5 and NEX-3) that provide the quality of a digital SLR in a compact body that is easy to slip into a small purse or jacket pocket for ultimate portability.

Consumers want better picture quality in a smaller form factor. Sony has made that a reality with these cameras. The NEX-5 and NEX-3 cameras truly embody Sony's make.believe spirit, said Kristen Elder, director of Sony s alpha digital imaging business…

Never before has innovation, style and the most advanced technologies come together at affordable price points than with today’s introduction of several new Sony® Cyber-shot® digital still camera models starting at about $110.

Sony today announced new models in its W, H and T-series Cyber-shot lines including models DSC-W510, DSC-W530, DSC-W560 and DSC-W570–some of its most affordable, full-featured point-and-shoot cameras to date. The all new W-series models feature Sweep Panorama™ mode, plus a variety of Sony innovations…

Light, compact and easy to use, Sony’s new α35 (SLT-A35) interchangeable lens camera brings pro-style shooting speeds and diverse creative options to photographers of all abilities.

Building on the acclaimed α33 and α55 models, the α35 camera with Sony’s Translucent Mirror Technology allows responsive, accurate continuous autofocus - whether shooting high-speed still photos or recording full HD movies.

“Our Translucent Mirror Technology continues to push the limits of modern DSLR technology,” said Kristen Elder, director of the alpha digital imaging business at Sony Electronics…

Aimed at experienced shooters looking for value and sophisticated SLR performance, Sony today introduced the full-frame α (alpha) DSLR-A850 camera and a new 28-75mm F2.8 lens.

The α850 model shares the same 24.6 megapixel sensor and most features of the flagship α900 camera, introduced last year, but will be available for just under $2000 (body only).

“Sony is bringing the benefits of a full-frame digital SLR camera to a broader group of consumers,” said Kristen Elder, director of the Digital Imaging business at Sony Electronics…

Sony is taking professional quality imaging and artistic shooting options to new levels with the introduction of the new α NEX-7 camera. Styled in magnesium alloy for strength and designed with a unique blend of classic and modern inspiration, the new compact interchangeable lens model weighs only 10.3 ounces (291g)…