Samsung Introduces 2 New Compact Cameras

Seoul, Korea - July 14, 2009 – Samsung Digital Imaging Company today extended its PL-Series of easy-to-use, compact digital cameras with the introduction of the new PL70(SL720) and PL55(SL502). Offering 12.2 mega-pixels, 5x optical zooms and eye-catching style, the new PL70(SL720) and PL55(SL502) are the perfect cameras for consumers looking to capture all those important memories with easy and simple use.

“These are two of the most full-featured compact digital cameras on the market,” said Choong Hyun Hwang, vice president of Strategic Marketing at Samsung Digital Imaging Company. “Typically, consumers may feel like they have to sacrifice functionality in order to find a digital camera priced within their means, but that’s not the case with the new PL70(SL720) and PL55(SL502). Samsung is giving consumers the ability to experience the latest and most advanced digital imaging technology, helping them step up to a more robust, feature-packed camera which will help take their photography to a whole new level.”

With the PL70(SL720), users have access to a 28mm wide angle lens, while the PL55(SL502) offers a standard 35mm lens. The PL70(SL720) and PL55(SL502) offer powerful 5x optical zooms and are each paired with image stabilization to help reduce blur caused by hand movements. The PL70(SL720) offers Dual Image Stabilization, which combines both optical and digital stabilization technology. The PL55(SL502) features Digital Image Stabilization. Users can also frame their shots and review their images on the cameras’ large LCD screens. The PL70(SL720) features a 3.0 inch LCD and the PL55(SL502) features a 2.7 inch LCD.

The PL70(SL720) and PL55(SL502) incorporate a host of intuitive and smart features which simplify how users take and view their photos. Both cameras include Samsung’s Smart Auto shooting mode, an advanced setting which automatically chooses from one of the cameras’ 11 scene modes, to produce the best possible image. When finished taking photos, the PL70(SL720) and PL55(SL502) feature Smart Album, a useful tool that allows users to easily search for a specific image they have saved on their memory card. Smart Album automatically organizes the user’s digital images and gives them the ability to narrow their search based on specific criteria such as the date or week the image was taken, the overall color tone, portraits or specific file types, including photos, videos, or voice memos.

The PL70(SL720) features advanced Face Recognition technology that automatically stores up to 10 preferred faces to the cameras’ internal memory. While taking a portrait, the PL70(SL720) will automatically recognize if one of the user’s preferred faces is in the frame and identify them as a priority for focus and exposure. Users can also save time sorting through their photos and instead search for photos that contain a specific face up to 15. Samsung’s Perfect Portrait System can also be found on the new PL70(SL720) and PL55(SL502), which includes Face Detection, Smile Shot, Blink Detection and Samsung’s Beauty Shot.

The new PL70(SL720) and PL55(SL502) offer consumers advanced video recording options. With the PL70(SL720), users can record 720p, high-definition video which can be played on an HDTV through an optional HDMI adaptor sold separately. The camera also utilizes H.264 compression, an advanced codec that allows users to record video for longer periods of time. The PL55(SL502) features high-quality MJPEG video recording at a resolution of 640x480.

Specifications

* Specifications are subject to change without notice.

About Samsung Digital Imaging

Samsung Digital Imaging Co. Ltd. is a leader in photo imaging technology, digital cameras and optical devices. The company offers a range of high-performance digital compact and DSLR cameras, introducing cutting-edge features to meet consumer needs. Samsung began developing film cameras in 1979 and has led the growth of the digital imaging market through its advanced technology and innovation. For more information, please visit www.samsungcamera.com.