Panasonic today introduced the LUMIX DMC-ZS3 and DMC-ZS1, both members of the new ZS-Series, the successor to the acclaimed LUMIX TZ-Series and Panasonic’s newest ultimate compact and powerful digital cameras. The LUMIX ZS3 features 10.1-megapixels, a 25mm ultra-wide-angle lens and 12x optical zoom, meaning it has added 2x optical zoom to the award-winning TZ-Series camera, yet reduced its size. The ZS3 also features a LEICA DC VARIO-ELMAR lens and High Definition (HD) video recording ability, known as AVCHD Lite.

“The LUMIX ZS3 is a powerhouse performer with enormous versatility…

Panasonic today introduced the LUMIX DMC-TS1, the world’s first*¹ waterproof, shockproof and dustproof digital camera*² to also feature AVCHD Lite High Definition (HD) video recording capabilities*³. The TS1’s tough and rugged design makes it the ideal choice for active users needing the ultimate hybrid for capturing both still and motion images during outdoor activities. The LUMIX TS1, with a 12.1 megapixel resolution, features a 28mm wide-angle LEICA DC VARIO-ELMAR lens, a 4.6x optical zoom and Panasonic’s proprietary iA (Intelligent Auto) mode, making this an easy-to-use, yet powerful camera that packs advanced imaging features…

Panasonic today announces its newest touch-screen LUMIX digital camera, the slim and stylish DMC-FX580, a successor to last year’s DMC-FX500. The new DMC-FX580 features a 25mm ultra-wide-angle LEICA DC lens with F2.8 brightness, a 5x optical zoom and an increased recording image size from 10.1-megapixel to 12.1-megapixel. Using the popular touch-screen operation is easy with the DMC-FX580’s large 3.0-inch LCD, so both shooting and image playback is intuitive and smooth…

Panasonic today announced the DMC-FS25 as its newest addition to the LUMIX FS-Series of digital cameras. The 12.1 megapixel DMC-FS25 features a 5x optical zoom and a 29mm wide-angle LEICA DC VARIO-ELMAR lens, a 3.0-inch intelligent LCD and is the top-of-the-line FS-Series model. The LUMIX FS models, a stylish sister-line of the highly-acclaimed LUMIX FX-Series, combine easy operation with a sleek look, enabling both beginner and advanced users to take beautiful digital photos with a camera that slips in a pocket…

Panasonic today introduced a new addition to its acclaimed LUMIX line of digital cameras, the 8.1-megapixel DMC-LS85. Encased in a compact design and powered by AA batteries, the DMC-LS85 offers a powerful 4x optical zoom and bright F2.8 quality LUMIX DC VARIO lens at an affordable price.

Panasonic has incorporated its Intelligent Auto Mode (iA) into the DMC-LS85, a new addition to the LS series of entry-level cameras. In this model, iA is comprised of four major functions including Mega O.I.S, Intelligent ISO Control, Intelligent Scene Selector and Face Detection…

Panasonic today announced two new additions to its LUMIX FS-Series of digital cameras, the DMC-FS7 and the DMC-FS15. The FS models, a stylish sister line of the highly-acclaimed LUMIX FX-Series, combine easy operation with a slim and sleek look, enabling both beginner and advanced users to take beautiful digital photos with a model they can slip in their pockets.

The 12.1 megapixel DMC-FS15 features a 29mm wide-angle Leica DC VARIO-ELMAR lens with a 5x optical zoom…

Panasonic announced today the addition of Digital Camera to the Audio and Visual Equipment category for which it is recognized as an Official Worldwide Olympic Partner under an agreement with the International Olympic Committee (IOC).

Under the terms of the TOP agreement, Panasonic has obtained global Olympic marketing rights in Digital Camera equipment, as well as the supply rights for Vancouver 2010 Olympic Winter Games, London 2012 Olympic Games, Sochi 2014 Olympic Winter Games and 2016 Olympic Games.

Panasonic’s LUMIX digital still cameras combine high-quality imaging, innovative features that deliver value to the user, and easy-to-use designs…

The Panasonic LUMIX DMC-G1, the world’s first Micro Four Thirds digital camera, has been named the 2008 Camera of the Year by Popular Photography & Imaging (Pop Photo), the world’s largest imaging magazine. According to the editors of Pop Photo, each year they choose a camera that has best refined or redefined photography, and this year they recognized the LUMIX G1 as a forward-thinking product and the forefront of the next “big thing” for the industry. Pop Photo’s Camera of the Year report on the LUMIX G1 appears in the January 2009 issue of the magazine and on www.PopPhoto.com…

The Digital Photo Academy (DPA) by Panasonic LUMIX has hosted a digital photo contest during the past 12 months for its students and Academy alumni. After awarding a winner each month, Panasonic is pleased to announce that Jean Hayes from Tacoma, Wash., is the grand prize winner for her eye-catching close-up photo of a dandelion. Beginning in February 2009, the winning photo by Hayes, as well as the photos of the 11 other finalists, will be showcased during the Digital Photo Academy Travelling Gallery, which makes stops in 11 cities nationwide…

Panasonic today announced pricing for the world’s first Micro Four Thirds System camera, the LUMIX DMC-G1 – available in mid-November for a suggested retail price of $799.95, which includes the LUMIX G VARIO 14-45mm/F3.5-5.6 ASPH/MEGA O.I.S. kit lens. Also available in November, the LUMIX G VARIO 45-200mm/F4.0-5.6/MEGA O.I.S. telephoto Micro Four Thirds lens has a suggested retail price of $349.95.

The LUMIX G1, available in black, blue and red models, is the first interchangeable lens camera to offer consumers a choice of colors…