Today, Nikon announced the D300s digital SLR, combining professional-level performance with agility and enhanced D-Movie capabilities to deliver a new benchmark for creative versatility. Engineered to leverage proven Nikon technologies, including a 12.3-megapixel CMOS sensor and 51-point autofocus system; the addition of HD video capture; and faster 7 frame-per-second (fps) continuous shooting, the Nikon D300s balances form factor, performance, versatility and reliability for serious photo enthusiasts and professionals…

Nikon Inc. today announced the next addition to the expansive NIKKOR lineup with the new AF-S DX-NIKKOR 10-24mm f/3.5-4.5G ED lens, giving photographers the opportunity to capture a unique perspective in a variety of shooting environments. Compact and lightweight, the new 2.4x zoom DX-NIKKOR lens offers a focal length of 10 to 24mm, creating a picture angle ranging from 109-degrees to 61-degrees

(FX-format equivalent of 15-36mm) making it ideal for a variety of applications including restrictive interiors, architecture and sweeping landscapes…

Nikon Inc. today introduced the new D5000, a digital SLR camera with a host of features and capabilities that deliver superior performance and image quality along with amazing versatility for photo enthusiasts and those new to digital SLR photography. Leveraging Nikon’s expertise and innovative technologies found in its pro-level D-SLRs, the 12.3-megapixel D5000 enables users to capture exceptionally stunning images and High Definition video with remarkable ease.

Whether consumers are progressing from a point-and-shoot digital camera or looking to upgrade their current digital SLR and elevate their photographic expression, the D5000 serves as an ideal solution…

Attendees of the 2009 PMA International Convention and Trade Show can see Nikon’s entire line of award-winning digital imaging solutions, software products and accessories, including eight new high performing, stylish, easy-to-use COOLPIX digital cameras. Visitors to the Nikon Booth # H240 can also experience the groundbreaking Nikon D3X and the AF-S DX NIKKOR 35MM f/1.8G lens, as well as enter to win one of three Nikon COOLPIX S60 cameras, signed by Ashton Kutcher, the star of Nikon’s integrated campaign.

At PMA, Nikon celebrates the 50th anniversary of its legendary F-mount lens-mounting system, employed on the company’s lens-interchangeable SLR cameras and NIKKOR lenses…

Nikon Inc. today announced the AF-S DX NIKKOR 35mm f/1.8G lens, which is the first fixed focal length, fast-aperture DX-format lens that affords photographers superb image quality along with the creative possibilities and versatility of the classic 50mm focal length (FX-format equivalent of 52mm). When mounted on a DX-format camera body, it enables photographers to document their world with a lens that produces a picture angle similar to the field of vision as seen through the human eye…

Photographers seeking high performance with a long zoom in a compact body now have the ideal camera with Nikon’s unveiling of the new P90. As part of the flagship Performance Series of COOLPIX cameras, the P90 offers new features that include a 24x Optical Zoom, a new 3.0-inch vari-angle LCD monitor with tilt function and anti-reflection coating; and 15 frame-per-second (fps)* high-speed capability (up to 45 frames). The P90 is the ideal photographic tool for photo enthusiasts, travel photographers and consumers with more advanced photography skills…

Hot on the heels of the successful COOLPIX S60 camera, Nikon today introduced the new S230, which incorporates Nikon’s innovative touch screen LCD, offering the cutting-edge of elegant design and intuitive operation. The S230 combines a 3.0-inch high-resolution touch panel LCD design with a new graphic interface that lets users switch modes, view and edit images and change camera settings with the touch of the screen.

“Touch technology is one of the hottest things in consumer electronics today and our new S230 is no different,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc…

Sleek design, and innovative technology come together in Nikon’s new Style Series cameras, giving consumers a variety of options to find a camera that reflects their tastes, style and expertise. With the S630, users get incredible zoom capabilities in a pocket-sized camera. Not only do the new cameras provide consumers with choice, they leverage proven Nikon technologies to take the guess work out of photography and help ensure every picture is a beautiful picture. In addition to the S630, Nikon also introduced the new S620 and the S220…

Nikon Inc. today introduced the new L100, a powerful photographic tool that blends ease-of-use with advanced shooting functions. Optimized for action shots, high-powered zoom and simple operation, the L100 is equipped and ready to help capture every precious moment with quality and clarity that will make lasting memories an even greater joy. The L100 is one of three new L-Series cameras announced today. For consumers seeking a fully-featured camera at a competitive price, Nikon also introduced the L20 and L19, presenting consumers with a strong value proposition…

Nikon Inc. today announced eight new COOLPIX cameras that marry design and function to create high performing, stylish, easy-to-use cameras. These cameras include four Style Series cameras; one Performance Series camera; and three Life Series cameras.

"To find a camera that is a reflection of them, consumers choosing cameras use a host of criteria — what technology the camera offers, how it looks, how it feels and, of course, the quality of images the camera produces,” said Bill Giordano, General Manager Marketing, COOLPIX for Nikon Inc…